Marketing Insights and Strategies

Building a personal brand, even if your employer doesn’t want you to

The Last Timbit, a Tim Hortons stage musical, lands a second life streaming on Crave

How advisors can maximize engagement through life event-based marketing

Why do we reserve the term ‘sportswashing’ for repressive regimes and not, say, Coca-Cola?

Nike plots $100-and-less sneakers to lure price-conscious shoppers

Amazon teams up with Megan Thee Stallion to promote 10th Prime Day sales event

The Last Timbit, a new Tim Hortons musical, prepares to be roasted by critics

Ottawa keeps spending on influencers. Liberals say it’s about stemming disinformation

Which of these four major presentation mistakes are you making?

Broadcast future for Canadian soccer appears brighter with CSB, Mediapro nearing deal

Prosecutor seeks 2½-year jail term for ex-Spanish FA chief over kiss, misconduct at Women’s World Cup

No salesman, no problem. Drifting a Lamborghini on ice is good for business

How Canadian advisors need to market themselves to gain warm leads

Canadian brands hope to score with Taylor Swift fans during Super Bowl

You need a carefully crafted hiring script to win a job hunt

The sounds (and other opportunities) of branding

How squid was transformed from fish bait to a wildly-popular appetizer

Facebook-parent Meta beats revenue estimates on digital ad strength

X, formerly known as Twitter, hit with trademark lawsuit from marketing agency