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rob magazine
Meet the Canadian exec helping Kraft Heinz make a comeback
***ONE TIME USE ONLY ROBMAGAZINE*** From her home base north of Toronto, Diana Frost is global chief growth officer for Kraft Heinz Co., whose scores of brands include Taco Bell, Miracle Whip, Kool-Aid and, of course, the world’s slowest ketchup. With sales down, it’s Frost’s job to give the company a jolt of innovation Photographs by Naomi Harris {Sept} {30}, {2024}
report on business
Metro’s Moi Rewards loyalty program coming to Ontario stores
Metro is expanding its Moi Rewards program into Ontario later this week after rolling it out in Quebec and New Brunswick last year. A customer holds their shopping basket at a Metro grocery store In Toronto on Feb. 2. THE CANADIAN PRESS/Cole Burston
report on business
Private-label food got more popular thanks to inflation – but now it’s here to stay
No Name logos and products are pictured at a Loblaws store in Ottawa on Wednesday, Aug. 21, 2024. THE CANADIAN PRESS/Sean Kilpatrick
done deal
TikTok unlocks door to King West condo for eager buyer
Done Deal, 375 King St. W., No. 2901, Toronto
canada
The reign of the restaurant critic is over. Food influencers now wield the power
rob magazine
Montreal cosmetics company Groupe Marcelle manages to hold its own against larger rivals
***ONE TIME USE ROB MAG ONLY*** David Cape is the President of Groupe Marcelle, a Canadian family owned company who is the biggest player in the field. July, 2024 (Jodi + Alex)
opinion
Why we need dynamic pricing for Oasis concert tickets (and other items, too)
David Jones
your practice
What to consider before rebranding your practice
Paint brush roller on yellow background. Blue used paint tool as a concept of refurbishing, re branding and changes. Mock-up color object
baseball
Advertising logo to be added to MLB helmets in postseason
culture
Driving a shoe that goes 100 km/h
Mandee Flanders, one of 10 qualified Bootmobile drivers, in Portland, Maine on July 12, 2024. Midsummer to late fall is high season for the Bootmobile, a promotional vehicle that L.L. Bean dispatches to beaches, college campuses and town squares for brand activations and events.(T.J. Kirkpatrick/The New York Times)
carrick on money
When did we become pet parents, not owners?
close up, cat and dog together lying on the floor
report on business
Is it Instagrammable? The social media strategy that goes into making a business worth the trek
People pose for photos in a couch installation, during a jazz performance in the main corridor of the distillery district of Toronto, Saturday July 13, 2024. (Christopher Katsarov/The Globe and Mail)
arts
Ceramic artists are using social-media ‘drops’ to create hype – and it’s working
Tessa Reed, the artist behind Tessaramics, collects pieces from their collection for glazing while working at the Kingsmill Studio in Vancouver, B.C, on Saturday, July 20, 2024. Tijana Martin/ The Globe and Mail
olympics
Paris Olympics: Next Games will have more product placement, commercial opportunities, IOC says
FILE PHOTO: People look at a display at a shop at Champs-Elysees with souvenirs advertising the Paris 2024 Olympic and Paralympic Games in Paris, France, July 6, 2024. REUTERS/Fabrizio Bensch/File Photo
report on business
Small businesses aim for gold with Olympic athlete partnerships
Eighty-Eight Brewing Company in Calgary has created a beer called Personal Best, shown in a handout photo. Proceeds from sales of the drink will go to Olympic athletes Alison Jackson, Kasia Gruchalla-Wesierski and Nikola Goncin. THE CANADIAN PRESS/HO- Kevin Mitchell **MANDATORY CREDIT**
newsletter
Business Brief: Can Lil Yachty save McDonald’s?
Yes, but past performance does not indicate future success.
style
Why LVMH, the world’s biggest luxury conglomerate, is sponsoring the Olympics
LVMH brands such as Dior and Louis Vuitton historically partnered with big screen stars and musicians. Tennis player Naomi Osaka was the first athlete to sign on as a Louis Vuitton ambassador, and since then, both brands have expanded their roster of athletes to include the following (clockwise from top left): surfer Kauli Vaast; sprinter Elaine Thompson-Herah; basketball player Victor Wembanyama; soccer player Alex Morgan, swimmer Léon Marchand; tennis player Carlos Alcaraz; tennis player Naomi Osaka.
opinion
Oil companies’ fuss over greenwashing rules is much ado over nothing
Janis Sarra
report on business
Recalled plant-based milk brands must rebuild trust by apologizing, marketing experts say
Silk brand almond milk product labels are shown in a government of Canada handout photo. Ontario's Health Ministry has confirmed that the two listeriosis deaths linked to a plant-based milk recall were in that province. THE CANADIAN PRESS/HO-Government of Canada **MANDATORY CREDIT**
film
TIFF revamps leadership team as it aims to shake off revenue challenges
TORONTO, ONTARIO - SEPTEMBER 08: Cameron Bailey, CEO, TIFF, speaks onstage at the Festival Street Music Stage during the 2023 Toronto International Film Festival on September 08, 2023 in Toronto, Ontario. (Photo by Matt Winkelmeyer/Getty Images)
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