Pole position qualifier Lewis Hamilton of Great Britain and Mercedes GP poses for a photo in the press conference after qualifying ahead of the F1 Grand Prix of Saudi Arabia at Jeddah Corniche Circuit on Dec. 4, 2021 in Jeddah, Saudi Arabia.Florent Gooden/Getty Images
Formula One world champion Lewis Hamilton cast doubt on Saturday on whether branding for a company linked to the 2017 Grenfell Tower fire would stay on his Mercedes race car amid a backlash in Britain and calls for his team to terminate the deal.
The partnership with Irish-based insulation company Kingspan, some of whose products were used on the West London tower block that caught fire with 72 fatalities, was announced this week.
“This (deal) really doesn’t have anything to do with me and I know (team boss) Toto (Wolff) is sorting it,” seven-times world champion Hamilton told reporters after taking pole position for the inaugural Saudi Arabian Grand Prix in Jeddah.
“Unfortunately my name is associated with it because it’s put on my car but whether that remains the same we shall see,” he added.
British Housing Minister Michael Gove has urged Mercedes to reconsider, saying he was “deeply disappointed” Mercedes were accepting sponsorship from Kingspan while an inquiry was ongoing.
Grenfell United, representing families and survivors, have also urged Mercedes to terminate the deal.
Wolff replied by letter on Friday apologizing for distress caused and agreeing to a meeting.
The Austrian told reporters on Saturday that the branding issue had been discussed “with the important people and we will reach out to Kingspan and come up with the right solution.
“There is a contractual agreement that’s behind these things and we want to just do the right thing with integrity,” he added.
There was no immediate comment from Kingspan.
Hamilton, the most successful Formula One driver of all time, said the controversy had taken him by surprise.
“It’s not something that I feel I have to speak of publicly,” he said.
“I had nothing to do with the team signing any of the sponsors, apart from probably Tommy (Hilfiger) was the only one I brought to the team. It was news to me when I heard the things that happened this week.
“I was very much aware and watching very closely all the families that were affected by what happened there and we know there’s been a huge outcry and an amazing amount of support from people in the community around there.”
Kingspan has said it had no role in the design of the cladding system on Grenfell Tower, where its K15 product constituted approximately 5% of the insulation.
It added that this “was used as a substitute product without Kingspan’s knowledge in a system that was not compliant with the buildings regulations”.
Asked whether he had regret in hindsight that the deal had been done, Wolff said it was “clearly a situation that will make me improve in the future and my decision making. Full stop.”