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Dr. Wilhelm Hofmeyr is the medical director of Equinoxe, a B.C.-based medical firm that runs EQ Virtual.

The doctor is in (your pocket): Entrepreneurs bet on mobile medicine

A trip to the doctor's office often means an experience rife with inconvenience. There's the time off work, the commute, the parking. In the waiting room, you can't help but study the people around you – their hacking coughs, dripping noses.

Even if your appointment is for something benign, such as a prescription renewal, you risk walking out with someone else's flu bug along with your script.

How much money would you be willing to pay to avoid all of this and video chat with a doctor on your mobile phone while in your living room or at your desk over lunch? Full story

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