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Transport Minister Lawrence Cannon unveiled an "airline passenger bill of rights" Friday, saying Flight Rights Canada will bolster protection for consumers and promote a code of conduct for carriers.

Transport Canada has spoken with major Canadian airports, which have agreed to post prominent signs that confirm passenger rights, Mr. Cannon said.

"The introduction of Flight Rights Canada will help make sure that air travellers know their rights as consumers, and that obligations of air carriers are reflected in how they provide services," he said.

The six-point code of conduct for Canada's airlines is available at www.tc.gc.ca/flightrights.

While the Opposition Liberals have been pushing for legislation, Mr. Cannon said the Conservative government already amended the Canada Transportation Act last year. The new campaign focuses on informing consumers of their existing rights, which often go unnoticed because of the maze of rules and regulations in the aviation industry, he said.

"Domestic air carriers are now required to prominently display their terms and conditions of carriage at their business offices and to post this information on their websites," Transport Canada said in a statement. "In addition, an informal complaints process within the Canadian Transportation Agency was also made available."

Besides seeing posters at airports, travellers will also come across messages that are also slated to run on TV screens above some baggage carousels.

In June, Newfoundland and Labrador Liberal MP Gerry Byrne tabled a motion that called "on the government to bring forward an airline passenger bill of rights." Mr. Cannon and other Tories stood up in the House of Commons to provide all-party support, with a final tally of 249 MPs in favour and none against the motion.

Mr. Byrne said Friday's announcement by Mr. Cannon falls far short of the mark, labelling the move as "toothless" and slamming the Conservatives for "repackaging" existing rules and regulations.

But Air Canada spokesman Peter Fitzpatrick said the carrier backs Flight Rights Canada.

"We support initiatives such as this that increase the public's awareness of how they are protected when travelling. It is Air Canada's policy to comply with all government requirements, including those outlined in this announcement," Mr. Fitzpatrick said.

WestJet Airlines Ltd. spokesman Richard Bartrem added that the Calgary-based carrier is onside with the government's move to shed light on existing rules.

"As an airline that cares both about its guests and its people, we believe it is important that people understand what they are entitled to when they book their ticket and when things do not go as planned during their journey," Mr. Bartrem said.