Keller Williams Referred Urban Realty
52 Unsworth Ave., Toronto
Asking price: $2,898,000 (July, 2024)
Previous asking price: $2,995,000 (June, 2024)
Selling price: $2,825,000 (July, 2024)
Previous selling price: $2.31-million (January, 2020)
Taxes: $12,006 (2023)
Property days on market: 38
Listing agents: Andrew Ipekian and Marc Anthony Carbone, Keller Williams Referred Urban Realty
The action
There are seven appliances integrated into the kitchen.Keller Williams Referred Urban Realty
There is a two-sided, gas fireplace between the living and dining rooms.Keller Williams Referred Urban Realty
In June, this four-bedroom house was among several properties up for sale in the area near Yonge Street and Lawrence Avenue. It received two offers over a period of weeks, but neither one was acceptable to the sellers.
“It’s extremely important to be cognizant of the market in your specific neighbourhood,” said agent Andrew Ipekian, “to know when to say ‘No’ to an offer when you know you can get more, and to say ‘Yes’ when it’s the best price you can get.”
Keller Williams Referred Urban Realty
Many of the visitors to the house had come from condominiums along Bay Street, so the marketing program was altered to target downtown buyers and the property restaged. Perhaps more importantly, the asking price was reduced by $97,000. Those efforts clicked, and a buyer worked out a deal for $2,825,000.
“It’s so important to learn to pivot, and look at what’s working and what isn’t working,” Mr. Ipekian said.
“If your competitor is at a [similar] price and they’re not selling either, someone will do a price drop.
“It might as well be you, so you can steal the buyer and get off the market.”
What they got
The home is on a 24- by 106-foot lot.Keller Williams Referred Urban Realty
This two-storey house has a built-in garage and two entertaining areas with exits to an upper deck and lower patio on the 24- by 106-foot lot.
Some interior upgrades include ten-foot ceilings on all three floors, a two-sided, gas fireplace between the living and dining rooms, and seven appliances integrated into the kitchen.
There are five bathrooms and a laundry room upstairs.
The agent’s take
Keller Williams Referred Urban Realty
“It looks like a brand-new house, but was a few years old, which is a good test of the quality of craftsmanship,” Mr. Ipekian said.
“A big selling feature was the proximity to the shops on Yonge Street as well as the subway. And there are multiple parks around the corner.”