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Our guest, Professor Timothy Caulfield, researches health misinformation, especially when it intersects with celebrity culture. In the new CBC documentary Harder, Better, Faster, Stronger, Caulfield takes a trip to the “manosphere” and meets the men behind a $5-trillion wellness market that sells the promise of masculinity. Caulfield talks to us about the pseudoscience of drinking urine, how traditional masculine values can actually harm men’s health, and how the manosphere might have propelled Donald Trump to victory.

Find the transcript of today’s episode here.

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