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In his column on junk messages, Roy MacGregor missed an opportunity to help end the scourge. Unlike spam, which relies on fake e-mail addresses, junk voice mail has the Achilles heel of containing real contact information.

When I get a junk message, I call the company and tell them: (1) that I will now never use their services; (2) that I will tell people I know not to use their services (and I do); and (3) that they must remove my number from their calling list, which they're required to do.

If everyone took five minutes to do this after getting junk messages, they'd quickly become a blip in marketing history.

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