SARAH CRABILL/GETTY IMAGES
One of the Republican presidential candidate's sons provoked outrage Monday with a post comparing Syrian refugees to poisoned candy. But memes like that predate the Trump campaign, and originally had nothing to do with immigration. Here's a primer
What Donald Trump Jr. said
J. SCOTT APPLEWHITE/ASSOCIATED PRESS
Donald Trump Jr. caused a stir on Monday after supporting his father's stand on Syrian refugees by likening them to a bowl of Skittles with a few poisonous ones mixed in.
This image says it all. Let's end the politically correct agenda that doesn't put America first. #trump2016 pic.twitter.com/9fHwog7ssN
— Donald Trump Jr. (@DonaldJTrumpJr) September 19, 2016
The elder Trump has called for a moratorium on accepting Syrian refugees and recommends "extreme" vetting of would-be immigrants, particularly Muslims, by subjecting them to an ideological test before allowing entry into the United States. Mr. Trump has accused his Democratic opponent, Hillary Clinton, of advocating acceptance of tens of thousands more refugees.
As it turned out, though, the picture of a bowl of Skittles that Mr. Trump tweeted was taken by a former refugee: British citizen David Kittos, a Greek Cypriot who fled the conflict in Cyprus as a child in the 1970s.
Mr. Kittos told the BBC that he had not put the image up for sale and Mr. Trump used it without his permission:
I was just experimenting with something called off-camera flash. This was six years ago when there were no Syrian refugees at the time and it was never done with the intention of spreading a political message. ... This was not done with my permission, I don’t support Trump’s politics and I would never take his money to use it.
Where the meme comes from
The analogy seems to be descended from a meme from 2014, when Elliot Rodger's deadly armed rampage at a California university campus – which he described as an act of revenge against women – prompted soul-searching about misogyny and violence under the hashtags #notallmen and #yesallwomen. A post by comedian Benjamin Grelle challenged men's rights activists by comparing violent men to M&Ms:
You say not all men are monsters? Imagine a bowl of M&Ms. 10% of them are poisoned. Go ahead. Eat a handful. Not all M&Ms are poison.
Some online conservatives began to substitute "men" for Syrians, Muslims or refugees to use the meme in anti-immigration arguments. A notable example was Mike Huckabee, one of Donald Trump's former rivals for the Republican presidential nomination, who used it to describe Syrian refugees in an interview on MSNBC's Morning Joe program in November, 2015. (His snack of choice was peanuts.)
If you bought a five-pound bag of peanuts and there were about 10 peanuts that were deadly poisonous, would you feed them to your kids? The answer is no.
CHRIS CARLSON/ASSOCIATED PRESS
Mr. Trump wasn't even the first U.S. conservative to use Skittles for the meme: Talk-radio host and former Illinois congressman Joe Walsh took credit for using it last month, right down to the specific number of poisoned candies.
Hey @DonaldJTrumpJr, that's the point I made last month.
— Joe Walsh (@WalshFreedom) September 20, 2016
Glad you agree. pic.twitter.com/Nssw6KC1HY
The memes are all roughly modern variations on the idea of a "bad apple" tainting its neighbours in the barrel by association, a metaphor with very old roots in the English language. Chaucer used it in The Cook's Tale in the 14th century:
Of a proverbe that seith this same word: / ‘Wel bet is roten appul out of hoord / than that it rotie al the remenaunt.’
Modern English: A proverb that says this same word: ‘Well better is a rotten apple out of the store / Than that it rot all the remnant.’
The phrase has been an American political idiom since the 18th century when Benjamin Franklin's Poor Richard's Almanack rendered it as:
The rotten apple spoils his companions.
How social media responded
Donald Trump Jr.'s Skittles analogy prompted many social-media users to share photos of Syrian refugees, questioning the wisdom of comparing them with poisoned snacks.
Skittle. pic.twitter.com/TXjqcVMhLH
— emily nussbaum (@emilynussbaum) September 20, 2016
Even if we did bring in a few bad Skittles - and there's no evidence we do - you take that risk to save these Skittles, you monstrous dope. pic.twitter.com/KpA7Mnl8Nm
— Rex Huppke (@RexHuppke) September 20, 2016
As for Skittles itself, the Hollywood Reporter's Seth Abramovitch cited a vice-president at candy maker Wrigley saying they would avoid commenting on the controversy, lest it be misinterpreted as marketing.
A rep for @Skittles gives me their response to @DonaldJTrumpJr pic.twitter.com/OmkJQkIqug
— Seth Abramovitch (@SethAbramovitch) September 20, 2016
With a report from Associated Press