Lauren Conrad
Most famous for MTV reality show The Hills, in which she dates guys, fights with her nemesis and chats over lunch.
Most famous style moment Interned at Teen Vogue.
Label name The Lauren Conrad Collection.
Label look Le Château lite: breezy little dresses and tops that are memorable only because you keep seeing ones just like them on every girl in the mall.
Her look Cute California girl-next-door who always looks pretty with not a hair out of place, but who may not even know the meaning of the word "daring."
Target audience Devoted Hills fans, a.k.a. teenage girls.
Quote on clothes "Boys are like purses. You're always gonna have that one you're always comfortable with. Then you have that gorgeous bag that you want everyone to see you with but the gorgeous bag is usually an asshole or costs a lot of money" (from Quote Mania).
Avril Lavigne
Most famous for The song Sk8ter Boi - and poor spelling skills, apparently.
Most famous style moment Pulling down her baggy pants and mooning the camera at the Much Music Video Awards.
Label name Abbey Dawn, after her dad's nickname for her.
Label look Skater-girl style, with an emphasis on hoodies, jeans and skull patterns.
Her look Skater-girl style, with an emphasis on hoodies, jeans and skull patterns.
Target audience The few tween girls who still don't see her as a manufactured pop mess.
Quote on clothes "Everyone can see the changes in me. But underneath I'm the same. I'm not sitting here in a Chanel dress. I wear heels and a dress once in a while, but I still have my rock sensibility" (fametastic.co.uk).
Chloe Sevigny
Most famous for Doing a very naughty thing on camera in the 2003 movie The Brown Bunny.
Most famous style moment It would be harder to pick one that wasn't memorable. And we don't mean that in a good way.
Label name She's designing for Opening Ceremony.
Label look High-waisted skinny floral-print pants, granny boots, flirty mini-skirts and dangling cross necklaces - fashions not seen since the opening credits of Beverly Hills 90210.
Her look In a word: fugly.
But the horrors of her puffy-shouldered dresses and sweatshort jumpsuits must be seen to be fully understood.
Visit but don't say we didn't warn you.
Target audience Honestly, no idea.
Quote on clothes "I was really into clothes, often kind of outrageous, not quite typical kid-wear, like hats and things," she told BlackBook magazine.
André 3000
Most famous for Being one half of outrageous Atlanta hip-hop duo OutKast.Most famous style moment Multiple Andrés rocked a variety of outfits, including chaps and jockey helmets, in the Ed-Sullivan-themed video for Hey Ya!
Label name Benjamin Bixby.
Label look Eccentric dandy: Think preppy logo sweaters, waistcoats and fedoras.
His look You name it, he's worn it. From fun-fur pants to a full leisure suit, no one can accuse him of playing it safe.
Target audience Kanye West.
Quote on clothes "I pretty much like to fill voids. If I see a void, I show an example of something else," he told People magazine.
Luke Wilson
Most famous for Being the brother of Owen Wilson.
Most famous style moment Sporting an eighties-style headband through much of The Royal Tenenbaums.
Label name He is designing for Puma.
Label look Sophisticated golf wear inspired by fifties sportswear.
His look Vanilla. Picture David Arquette but without any of the kookiness that makes him interesting.
Target audience Hipster
golfers. Oh yes, they exist.
Quote on clothes "I remember as a kid my older brother Owen telling me that if I folded down the waistband of my underwear and wore them on the outside, people would think I was wearing a bathing suit. So I did it, but I don't remember anyone thinking it was a bathing suit" ( ).
Matthew McConaughey
Most famous for It's a three-way tie between bad romantic comedies, a mysterious hairline and living in a trailer - after hitting the big time.
Most famous style moment As the mustachioed, tight-jean-wearing, high-school-girl-loving David Wooderson in 1993's Dazed and Confused.
Label name j.k. livin, after his personal mantra, "Just keep livin."
label look Surf and beach wear, ranging from T-shirts to swim trunks.
His look Surf and beach wear, minus any T-shirt.
Target audience Surfer dudes and the blond girls who date them.
Quote on clothes "My mom didn't even put a bathing suit on us at the country club until we were nine," he recently told Playboy.