This year marks the 10th anniversary of Rethink Breast Cancer, the Canadian charity dedicated to raising awareness of the disease in a new generation of young women. To celebrate, Joe Fresh is partnering with Rethink once again for the Fashion Targets Breast Cancer campaign, which features a line of special-edition T-shirts being sold to raise funds for the cause. The face of this year's edition is iconic ex-model and cancer survivor Patti Hansen (a.k.a. Mrs. Keith Richards), who appears in ads alongside daughters Alexandra and Theodora. The tee comes in both women's and men's versions and all net proceeds go to Rethink.
Shirts, $12 each at Joe Fresh stores across Canada (www.joefresh.com).