The product
Clinique Lash Power Mascara,
$18 at Clinique counters
The promise
"The long-wearing formula will not smudge and is resistant to tears, sweat, sebum and even humidity." It delivers results "that last for 24 hours" and yet can be removed simply using warm water.
How it works
The secret behind Lash Power is what Clinique calls "advanced thermal sensitive technology." Unlike many mascaras, which are made with wax, Lash Power uses a water-based polymer- and gel-based formula with low wax levels. Limiting the amount of wax is key, because this is what often leads to smudging: The wax breaks down when it comes in contact with skin oils.
How to use it
Lash Power is applied like any other mascara. Its small, oval-shaped brush makes reaching tiny outer lashes a snap.
The results
The mascara lived up to its promises. It lasted through a walk in the rain, a vigorous workout,
a bout of eye rubbing and a solid eight hours of sleep. And when it was finally time to be rid of it, it washed off simply in the shower. Lashes were perfectly defined, with no clumps or flakes.
The bottom line
Lash Power is an excellent mascara for everyday wear. You'll probably want to stick with your favourite thickening or lengthening formula for special occasions - but when was the last time a party lasted 24 hours anyway?