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WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI

Newswire.ca - Wed Jun 19, 2:30AM CDT

CANNES, France, June 19, 2024 /CNW/ -- WPP (NYSE: WPP) and IBM (NYSE: IBM) today announced the launch of a new business-to-business (B2B) solution powered by IBM's AI and data platform watsonx designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey. 

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