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Point of Care Marketing Association Celebrates Annual Summit with Debut Point of Care Excellence Awards

PR Newswire - Wed Apr 5, 2023

Winners Physician's Weekly, CMI Media Group and PatientPoint demonstrate effective use of the Point of Care channel.

NEW YORK, April 5, 2023 /PRNewswire/ -- The Point of Care Marketing Association (POCMA; www.pocmarketing.org), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City, March 22nd. For the event's inaugural POC Excellence Awards, POCMA gathered a panel of independent industry experts to review entries across four categories. POCMA awarded three companies and named eight finalists based on criteria including overall strategy, creativity, and performance.

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