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Sportradar Group Ag(NASDAQ: SRAD)
Q3 2024 Earnings Call
Nov 07, 2024, 8:00 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Ladies and gentlemen, thank you for standing by. Welcome to the Sportradar third quarter 2024 earnings conference call. [Operator instructions] Please be advised that today's conference is being recorded. I would like now to turn the conference over to Jim Bombassei, head of investor, corporate finance.
Please go ahead.
Jim Bombassei -- Senior Vice President, Investor Relations
Thank you, operator. Hello, everyone, and thank you for joining us for Sportradar's earnings call for the third quarter of 2024. Please note that the slides we will reference during this presentation can be accessed through the webcast or on our website at investors.sportradar.com and will be posted on our website at the conclusion of this call. A replay of today's call will also be available on our website.
After our prepared remarks, we will open up the call to questions from the analysts and investors. In the interest of time, please limit yourself to one question and one follow-up. Please note that some of the information you will hear during this discussion today will consist of forward-looking statements, including, without limitation, those regarding revenue and future business outlook. These statements involve risks and uncertainties that may cause actual results or trends to differ materially from our forecast.
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For more information, please refer to the risk factors discussed in our annual report on Form 20-F and Form 6-K filed today with the SEC, along with the associated earnings release. We assume no obligation to update any forward-looking statements or information which speak as of their respective dates. Also during today's call, we will present both IFRS and non-IFRS financial measures. Additional disclosures regarding these non-IFRS measures, including a reconciliation of IFRS to non-IFRS measures are included in the earnings release, supplemental slides and our filings with the SEC, each of which is posted to our investor relations website.
Joining me today are Carsten Koerl, our CEO; and Craig Felenstein, our CFO. Now I'll turn the call over to Carsten.
Carsten Koerl -- Chief Executive Officer
Thank you for joining our third quarter earnings call. I'm very pleased to share these excellent results with you. Our business delivered on the key metrics that drive value with revenue growth of 27%, adjusted EBITDA of 30% and strong free cash flow, up 140% year to date. We grew margins in the quarter and are once again raising our full year guidance, and now expect margin expansion for the full year.
This performance was fueled by the continued execution of our strategy and underpin of our core competitive advantages, including the depth and breadth of our sports coverage, broad product portfolio and unmatched global distribution network. Our unparalleled scale and expertise make us indispensable to the sports ecosystem. We bring together 800 operators, 400 sport leagues and 900 media companies to cover close to a million matches annually. We have the richest and deepest data sets in the industry, which we efficiently monetize to consistently outperform the market.
Importantly, we are now on an inflection point to drive multiyear operating margin expansion, generating significant cash flow and deliver meaningful shareholder value. We believe that free cash flow is the key driver of value and we are laser-focused to drive more and more every dollar to the bottom line. Our ability to generate substantial profitability and cash flow is the result of the scale of the business we have established and discipline, which we are operating. Let me elaborate on some of the reasons that are driving these inflection points.
We have built a strong foundation for our business with a diverse portfolio of products and broad client distribution funnel, which are leveraging to monetize our global sports content. We have nearly all our major sports content secured for long term, including basketball, soccer, hockey and tennis. This provides us with significant visibility on key part of our cost structure as well as a long runway to innovate, expand and grow our product offering and drive our ROI. Access to deep rich data combined with advanced proprietary technology has fueled our next generation of hyper-personalized products.
We see an exciting opportunity to tap into the growth demand from fans and operators for deep engagement with the action on the field. By building products that are quickly scalable and launching them in one sport, we are able to leverage them across our sports portfolio, resulting in a shorter time to market. Harnessing our live sports content, we are creating innovative solutions ranging from cutting-edge visualization to enhance ops through in-game betting market. We are redefining the standard of fan engagement, opening new revenue streams for our clients and increasing our share of the wallet.
A great example of how we are doing this is through our partnership with the NBA. We announced a couple of weeks, ago ahead of the new season, we are quickly scaling a number of cutting ad products, including 4Sight streaming, finance and bet offering and odd sports. Let me pause on the award-winning 4Sight streaming product for a moment. 4Sight streaming enhances our core audiovisual offering by seamlessly integrating animated overlays such as live broadcast graphics, statistics and visualization directly into the video screen of the games or sportsbook.
Because our products are developed with flexibility and scalability in mind, we have been able to seamlessly adopt 4Sight from tennis since we launched this ATP earlier this year through complexities of the multiplayer teams or like basketball. This leads to an enhanced viewing experience, deeper engagement and more in-play opportunities. The 4Sight products target fast-growing in-play gaming sector and optimizes acquisition, engagement and retention by leveraging our cutting-edge technology. Approximately 25% of our audiovisual clients have signed on the core side today already.
We have exciting plans to launch 4Sight streaming in other of our sports content early next year. Turning into in-game betting. Our premium sports portfolio is ideally suited for this format with start-stop action, extended season and high game volume spread throughout the week, maximizing engagement opportunities for betters. One of our recent offerings, micro market betting tap into this potential, allowing fans to wager on a minute-by-minute outcome during the game.
The real-time rapid bet cycles amplified the excitement of live sports and enhance the fan experience. Micro market is a great example our Sportradar is leveraging AI and computer vision to turn in-depth sports content into new value for our clients. This year, we introduced micro market betting in ATP building on its success launched in soccer. Currently, we offer eight micro markets providing up to 1,500 new betting opportunities for tennis match.
We are rapidly scaling and expanding with plans to bring micro markets to additional sports, including basketball, football, baseball and ice hockey by early 2025. Building on our continued success -- we are also excited about our managed trading service, or MTS. The core solution designed to help operators manage and optimize their trading performance. MTS continues to experience strong growth.
For the trailing 12 months ended September 30, we managed turnover of approximately 35 billion euros and achieve a margin of approximately 10% for our sportsbook client. This translated in GTR growth of approximately 11%. Additionally, over the course of this year, we have signed up a number of new sportsbook for our managed trading service, demonstrating the growth trust and reliance on NPS by our clients. Atos, our AI-driven real-time betting tailored for Sportsbook using their real-time liquidity and our access to extensive sports data is also taking uptake from our clients as they gain the benefit of higher margins in their trading performance.
It is worth noting that with tennis, soccer and basketball, Atos now covers 80% of NPS turnover with cricket following in early 2025. Now turning into our marketing services or ads business. We are excited about the opportunities that we have as we have added additional capabilities. We built the business on the back of our NPS platform, which provides with unique insights into battles across hundreds of sportsbooks, gaining fan insights from billions of data points, our ads business delivered more than 50 billion ad impression last year alone.
This performance based on business has a demonstrated ability to acquire customers for sportsbook at up to 40% lower cost against similar campaigns running by other platforms or agencies. We are expanding our offering to provide a 360-degree value proposition for clients. In addition to our current programmatic paid social and paid search offerings, we are adding the capability to acquire users through the affiliate channel. And we see clear opportunities to expand beyond the betting industry given the highly attractive, high intense both fan and demographic.
Our product innovation and the ability to price scale solutions to meet our client needs will enable us to continue to outperform the market. Equally important is being disciplined, proposal and strategic in expanding every dollar we granted to ensure that we maximize shareholder value. We are intensively focused on managing our major cost buckets driving efficiencies across the board and maximizing cash flow, which our CFO will discuss shortly. With the long-term cost visibility of our major sports rights and the steps we are taking to manage personnel and other operating costs, we are at an inflection point for expanding operating margins and increasing cash flow generation.
This quarter's exceptional performance highlights the strength of our business and the continued execution of our strategy. Our achievements are a testament to the value we are creating for our clients, partners and shareholders alike. We are singularly focused on delivering what drives value and we are excited about our ambition plan and continue innovating and to lead the industry. We look forward to sharing with you more about our plans and opportunities ahead at our investor day on March 25 next year in New York City.
More details will follow. Thank you. I will now turn it over to Craig.
Craig Felenstein -- Chief Financial Officer
Thanks, Carsten, and thank you, everyone, for joining us this morning. Sportradar's unique position at the intersection of the sports, media and betting industries continues to drive strong financial and operating momentum as we leverage our diverse product portfolio and high demand content across our deep global customer footprint. Before I dive into our strong quarterly results and raise full year expectations, a brief housekeeping note. In an effort to further increase transparency, beginning this quarter, we have included some additional breakdowns in our earnings release and earnings presentation, such as further detail on revenues and expenses, including total sports right expense.
Additionally, we are now providing detail on free cash flow. Turning to the third quarter. Sportradar built on the momentum generated during the first half of the year as the company delivered another quarter of strong revenue, adjusted EBITDA and cash flow growth. Record third quarter revenues of $255 million increased $54 million or 27% as compared with the third quarter of 2023, led by higher spending from clients, including incremental contributions related to our new ATP partnership deal.
We continue to have success growing our client relationships by increasing uptake of our leading products and solutions as demonstrated by our 3Q net retention rate of 126%. Looking at the individual product groupings, we delivered broad-based growth across both our betting technology and solutions products as well as our sports content, technology and services. Betting technology and solutions revenue of 210 million delivered 32% growth versus the third quarter a year ago. The increase was driven primarily by 37% growth at our bedding and gaming content, including 56% growth at our streaming and betting engagement products, most notably due to strong growth in audiovisual revenues.
Odds and live data also performed well, up 24% year over year. Both AV and odds and live data benefited from existing and new customer uptake of our products and premium pricing, including from the addition of ATP content as well as strong U.S. market growth. Additionally, managed betting services grew 18%, led by continued strong managed trading services performance due to higher trading margins and more betting activity from existing and new clients of our sportsbook partners.
In managed betting services, this performance was partially offset by comparisons to last year's initial setup revenues related to hardware deliveries for the Taiwan Lottery deal, which benefited both the third and fourth quarters of 2023. Sports content, technology and services products also delivered strong results this past quarter with revenues of $45 million, increasing 8% year-on-year, led by marketing and media services growth of 10% due to the continued growth of our ad business as we saw several sports books investing in marketing campaigns in 3Q. The growth across all product groups was significant worldwide, especially in the U.S. as we continue to outpace the market, growing 46% year-on-year and representing 20% of our revenues in the quarter.
The revenue growth across our product portfolio translate into significant adjusted EBITDA growth, with adjusted EBITDA of 66 million, increasing 15 million or 30% year-on-year. We also delivered total company operating leverage with adjusted EBITDA margin expanding to 25.8% despite the increased sports rights costs as we continue to be diligent across our cost infrastructure. Looking at the individual cost buckets, I will be speaking to adjusted expenses to provide a breakdown of the expenses that impacted adjusted EBITDA. We have detailed in the earnings release and the financial section of the earnings presentation, the bridge from IFRS amounts.
This past quarter, sports rights increased 77% to 63 million in the quarter, due primarily to the new ATP rights, which are driving significant revenue growth as we upsell solutions to existing clients as well as they have new clients given the premium nature of this content. We see significant opportunity going forward to drive incremental value across our existing sports rights portfolio as we develop and scale our premium products and solutions for our global customer base. As Carsten mentioned, we continue to be disciplined and strategic in building up our premium rights portfolio and have significant visibility moving forward, having secured most of our largest rights under long-term deals. Net adjusted personnel expenses were $69 million in the quarter, up 21% year-on-year and down approximately 140 basis points as a percentage of our revenue.
Please note that the prior year third quarter did have a onetime benefit related to the reversal of a bonus accrual. In the absence of this item, personnel expenses would have increased mid-single digits versus last year. We will continue to closely manage headcount to ensure we are focusing our talent and resources on the most profitable growth opportunities and unlocking operating leverage. In addition to the leverage we delivered across our personnel costs, net purchase services expense of 36 million increased only 5% versus last year as we further leverage our existing infrastructure, while at the same time, invest in our product portfolio.
Importantly, this represented a decline of approximately 290 basis points as a percentage of revenue. Adjusted other operating expenses of $21 million decreased 10% versus last year, a decline of approximately 330 basis points as a percentage of revenue as we continue to be vigilant in managing our cost structure. There is inherent scale and operating leverage in our business and we expect to meaningfully expand total company margins as we drive further revenue opportunities, closely manage our cost infrastructure and realize the benefit of sports rights being amortized on a straight-line basis over the life of each contract. We generated a profit for the quarter of 37 million, an increase of 33 million versus the 4 million reported in the third quarter a year ago, led by the 15 million improvement in adjusted EBITDA and 21 million higher foreign currency gains, primarily resulting from unrealized currency fluctuations associated with the U.S.
dollar-denominated sports rights. The prior year included onetime losses related to impairment on goodwill and intangible assets. The year-on-year increase in profit was partially offset by higher sports financing costs, primarily related to our new ATP and NBA deals. Turning to the balance sheet.
We continue to be in a strong liquidity position, closing the quarter with 368 million in cash and cash equivalents, an increase of 46 million from the second quarter with no debt outstanding. Year to date, we have generated free cash flow of 122 million versus 51 million in the same period a year ago, led by strong cash from operations primarily as we leverage our expanded sports content portfolio. Since the second quarter, we have ramped up the repurchase of shares under our $200 million share repurchase program. As of November 1, we have repurchased approximately $20 million worth of stock at an average price of $11.42, including $8 million in the third quarter.
We continue to believe that our shares are undervalued, given the strong growth we are delivering and the expectations for significant further margin expansion and cash flow conversion in the future. It is important to note that our capital allocation priority is investing in expanding the long-term growth potential of the company, and we will weigh returning capital to shareholders versus additional organic and M&A investment opportunities in both the short and long term. Turning to our full year expectations for 2024. Given the continued operating momentum and strong results during the third quarter, we are again raising our full year guidance.
We now anticipate revenues of at least 1.09 billion, an increase of 20 million versus our prior guidance and up 24% versus 2023. And we now anticipate adjusted EBITDA of at least 216 million, up 12 million versus our prior guidance, a growth of at least 29% versus 2023. The strong adjusted EBITDA growth is expected to result in full year adjusted EBITDA margin expansion in the current year despite the significant ramp in sports costs. Please note that these expectations reflect the lapping of our NBA deal, which began in the fourth quarter a year ago and the benefit from the initial setup fees related to the Taiwan lottery deal in last year's fourth quarter.
From an operating leverage standpoint, we continue to expect significant margin expansion in the fourth quarter. Turning to cash flow. While we anticipate strong free cash flow growth and conversion for the full year, note that our fourth quarter cash flow results will be impacted by the timing of sports rights payments. Overall, the continued strong results during the third quarter demonstrates Sportradar's significant growth opportunities in 2024 and beyond.
We will continue to drive revenues and shareholder value through product innovation and development, higher pricing across our content portfolio and the expansion of our addressable market, both in the U.S. and across the world while converting more and more of each dollar into EBITDA and free cash flow in the months and years ahead. Thank you for your time this morning. And now Carsten and I will be happy to answer any questions you may have.
Questions & Answers:
Operator
[Operator instructions] And our first question is going to come from Ryan Sigdahl with Craig-Hallum Capital Group. Your line is now open.
Ryan Sigdahl -- Analyst
Good morning, Carsten, Craig. Nice job, guys. I want to start with the increment or the guidance raise. So incremental margins implied at 60% on the upside from revenue to EBITDA.
I guess are there any big investment plans or stare-step functions on the cost side that we should anticipate in '25, '26? Or as I look at Slide 18 of kind of that margin improvement, 17% to 19% to 20% over the last 3 years that, that should accelerate in '25, '26 as you get better leverage on those straight-line sports rights?
Craig Felenstein -- Chief Financial Officer
Sure. Thanks, Brian, and thanks for the kind words. So when we think about '25 and we'll provide, obviously, guidance for '25 on our fourth quarter call. But when you think about the margin expansion opportunity, which you'll start to see, frankly, in the fourth quarter here as we lap our NBA deal.
So you'll see nice margin expansion in Q4 of this year, and that margin expansion will continue significantly in 2025. The drivers behind that margin expansion are going to be really a couple of things. One, really strong continued revenue growth, which we do anticipate for 2025. So that will be the biggest driver.
And then you're going to leverage that revenue growth across, I would say, all cost categories. Certainly, on the sports side of the house, your sports rights cost increase will be significantly less next year than it was in 2024. So you'll be able to leverage your sports rights next year. And then you're going to get leverage across all the other cost categories certainly personnel costs, but as well as some of your back-office technology costs, your marketing costs.
So there'll be a variety of ways to achieve the leverage growth here in 2025 as we move forward.
Ryan Sigdahl -- Analyst
Thanks, Craig. For my follow-up question, looking at Slide 8, the 4Sight streaming. It seems really cool. But I guess, for the 25% of clients that have used it, are you seeing a better uptick of in-play betting using this 4Sight streaming versus the traditional digital AV feeds given, I would presume, this has less latency behind it?
Carsten Koerl -- Chief Executive Officer
Hi, Ryan. Carsten here. You're right, yes, there is less latency behind it. That's the reason why we started with tennis.
Now we go on the other properties, basketball is the next. We want to stimulate here. And what we see in the numbers is an uptick already. We see the market in roughly 35% to 40% from a life proportion perspective.
And as you know, every percentage point flows more or less through on our balance sheet, which gives us at the moment with leverage, 1.6 million. But there are little costs in cloud computing and those things, but it basically flows through. So what we want to do with the product is stimulate for live betting.
Ryan Sigdahl -- Analyst
Thanks, guys. Good luck.
Carsten Koerl -- Chief Executive Officer
Thank you.
Craig Felenstein -- Chief Financial Officer
Thank you.
Operator
And the next question comes from Michael Graham with Canaccord. Your line is now open.
Michael Graham -- Analyst
Thank you. And it's great to see the margin flow through here despite the higher sports rights cost, very encouraging. I wanted to just ask for my first question. If you might give us an update on the MLB deal? And if you can't say much about it, would you be willing to reiterate that you still expect to see leverage on your sports rights costs after that deal is incorporated into the model?
Carsten Koerl -- Chief Executive Officer
Michael, Carsten here. The MLB season is now finished, and we are very, very happy about the partnership with we are in excellent discussions, I would say. I can't announce anything today, but we are very optimistic that we will prolong this partnership. And this partnership will be margin accretive for us, so you can calculate that whatever we do here has a positive impact on our margin and earnings profile.
Michael Graham -- Analyst
All right. That sounds great. And then just as a quick follow-up, we've been having a lot of conversations about Brazil and the potential for that market. Can you just talk about your plans here and give us any updates that you have on Brazil?
Carsten Koerl -- Chief Executive Officer
Michael, I have -- I think we can spend 2 hours with updates on Brazil. So it's a market which is -- there is a lot of progress in there. What we did now is we established an office. That was not quite easy in Brazil to get all these setups done.
The teams are working now for steam on it. we have early success, so we converted 13 clients for our MTS product, where we do the complete trading. And now we're beginning to get traction in the market. What we see from a legal perspective, we see a lot of politicians in the Senate lobbying for a ban of advertising.
I even saw lately that some politicians are suggesting to stop the law which they put in place a couple of months ago. So that's usual for such early stages in the market. But what has happened is definitely the government is increasing the speed and increasing the demand on the operators to be now licensed. So the plan is beginning of January, we only can operate as a licensed operator.
We have no doubt that this will happen. And we see a good trajectory in the market for our products. We see a good early pickup. Now it's up to us that we complement the product line, lots of opportunities in bad engagement tools, lots of opportunities with advertising.
And of course, we are pretty strong with the CONMEBOL and the soccer content, which we have. So we have ramped up in a market which is demanding and challenging. You're going to need to be really every second on your tools and that's what we are doing here.
Michael Graham -- Analyst
Thank you, Carsten.
Operator
And our next question comes from David Katz with Jefferies. Your line is open.
David Katz -- Analyst
Hi. Good morning, everybody. Thanks for taking my question and congrats on the beat and the raise. I appreciate it.
First things first, with cash conversion levels today, can you help us think about where an aspirational cash conversion from EBITDA might be? And obviously, the embedded part of that question is the allocation. I mean the 20 million is a nice start. How do you see that allocation rolling forward and whether any acquisitions could get in the way. And I know there's a few in there.
Sorry about that.
Craig Felenstein -- Chief Financial Officer
Sure. So I'm not sure I understand the second part of the question, but let me answer the first part of the question about cash conversion. So obviously, the company has made, what I would say, it's pretty strong strides with regards to cash conversion. Look at what cash conversion was a year ago.
And in 2023, it was closer to 30%. This year, it will be north -- over 50%. So really nice effort not just in terms of free cash flow generation, but free cash flow conversion. We would expect that free cash flow conversion to continue to grow.
We're not going to put a target out there long term at this point. We'll talk more about that on our investor day next year. But when you think about the cash properties of this business, there's a significant amount of cash that flows in ahead of performance, which will help your working capital over time, and we expect that to help us drive our free cash flow conversion rates higher than where they are today. So that's kind of our plan here moving forward as we focus on all aspects of the cash flow of the company.
David Katz -- Analyst
Understood. And...
Craig Felenstein -- Chief Financial Officer
Can you repeat the second part of your question, please? Yes.
David Katz -- Analyst
Well -- yes, sorry. And I hope it's not spending my follow-up. I want to follow the rules. But the question was whether there could be any tuck-ins or any kind of acquisitions probable or likely that would get in the way of capital returns.
Carsten Koerl -- Chief Executive Officer
Well, like stated multiple times. So the first thing is when we are looking now into expansion and investments, our own product, we are growing pretty strong. So that's our key focus there. We see, of course, potential consolidation opportunities.
We monitor the market very careful. We look to things which are complementary. We saw that with XL media, where this was the missing piece in the 360-degree proposition which we had there. So we did an acquisition there.
And we have so far 20 million buyback in our buyback program, and nothing has changed in these priorities, David.
Craig Felenstein -- Chief Financial Officer
Yes. The one thing that I'll add to that commentary is when we do look at M&A opportunities, we do look at them in the context our margin expansion opportunity across our entire portfolio. And the XLMedia deal that we completed or will complete here shortly, will be margin accretive for us moving forward. So that's the kind of deal that we're looking for as we look at M&A opportunities in addition to the organic growth that we have here today in the company.
David Katz -- Analyst
Understood. I'll leave it there and come back around and look forward. Thanks very much.
Craig Felenstein -- Chief Financial Officer
Thank you.
Operator
And the next question comes from Bernie McTernan with Needham & Company. Your line is open.
Bernard McTernan -- Analyst
Great. Thanks for taking the question. Just wanted to follow up on the MLB. Carsten, you said you expect it to be margin accretive.
Is that a day 1 comment or over the life of the contract? And the reason why I ask is because the big question we get on data providers in general, is if they're going to get -- or if you guys are going to get squeezed by the leads over time. So can you talk to maybe why you think you're able to get the MLB rights at a favorable price and how product and tech played into this?
Well, Bernie, you might understand that I cannot give you the details of what we're currently discussing. But I'm giving you a heads up, because we know the partners since a long time, I think we found a model which is looking very good for the partner and for us that we, from the start, see this deal already in the range of being margin accretive and then getting, of course, better with the duration over the term, this deal is contributing. And you know that our target margin is 25% to 30%. I can't give you more details on it.
Otherwise, I would disclose things which I'm not allowed to disclose, but I hope it answers your question. And you do not need to calculate with a big hit in your modeling here.
That's helpful. But would love to just get a sense in terms of what maybe products and technology that you offer that maybe excites the MLB or other lead partners in general in terms of the conversations that you're having with them?
Carsten Koerl -- Chief Executive Officer
Really exciting piece for the MLB is not so much the U.S. market is the expansion opportunities around the globe. Taiwan is there. Korea is there.
Japan is a market where we are super, super interested in. They are super interested. It's leveraging technology, computer vision, tracking, getting things like sports bets in a more sophisticated way for those target markets. And we are perfectly suited for them because we are a global enterprise.
We have long-term relations. We know how to get that to the market and to get the power of technology to the sports fans around the globe and, of course, also for the sake of increasing the betting revenues here. This is the main focus area.
Bernard McTernan -- Analyst
Got it. Thanks, Carsten. Appreciate it.
Operator
And the next question comes from Robin Farley with UBS. Your line is open.
Robin M. Farley -- Analyst
Great. Thank you. So if you don't mind just one more on the MLB contract, just to be crystal clear, your -- what you know to -- I understand it's still a discussion, but basically, you fully expect your 2025 EBITDA margins overall to be higher than your 2024 EBITDA margins, right, inclusive of whatever costs come when you do announce the terms of MLB. Is that kind of what you're trying to communicate? Or am I putting words in your mouth?
Carsten Koerl -- Chief Executive Officer
Yes. Yes. A very simple yes.
Craig Felenstein -- Chief Financial Officer
Yes. And I'll add. Don't forget, we're now looking for margin expansion now, Robin, in 2024, even with the sports rights that we've taken on this year. So when you think about next year, with MLB, we already have lapped the NBA deal.
We'll have lapped our ATP deal, and we're going to get leverage across a variety of these contracts here moving forward. So we certainly expect 2025 to be much higher margins. And that's not just for 2025. We expect margin expansion, certainly as Carsten said, over a multiyear period to get up to that 25% to 30% range.
Robin M. Farley -- Analyst
OK. Perfect. And then just as a follow-up, when you're talking about 4Sight, I think you said 25% of your audio visual customers have -- are using that. Can you talk about, is that -- does that tend to be the larger sportsbooks? And are the -- or a different group? In other words, where are you seeing the sort of early adoption? And then are others testing it? Or kind of do you think that there will only be a certain percent of sportsbooks using that? Just get your expectations there? Thanks.
Carsten Koerl -- Chief Executive Officer
Well, Robin, it's a broad mix geographically also from a size, Tier 1, Tier 2, Tier 3. So there is not a specific pattern in this region or for this size of the sportbooks, it's picked up better or worse. It's picked up pretty good, as you see with the number. And what the product should do and I think that's the most important one.
The product should stimulate for live betting. So this is the main purpose of it. And we are super happy with the strong pickup there. From a monetization perspective, it's not so much the product.
It's more what we get with MTS and what we get with our life words and additional traffic. And the numbers here are very encouraging, and we continue to expand it now and leverage it over many more sports as announced.
Robin M. Farley -- Analyst
OK. Great. Thank you.
Carsten Koerl -- Chief Executive Officer
Thank you.
Jordan Bender -- Analyst
Carsten, maybe just a follow-up first on the XLMedia acquisition, the thesis around you're going to do an acquisition for margin expansion. Can you just help us or get more granular in terms of the benefits in terms of revenue and cost synergies that you might get out of XLMedia?
Carsten Koerl -- Chief Executive Officer
Let me give you first the high-level idea around it. And then for the detailed numbers, I hand over to Craig. XLMedia has, at the moment, 70 million unique sport fans per month in the U.S. with various sites that's either in partnership or own websites.
So that's an affiliate business, which is highly valuable for our 360 degrees value proposition. And that starts with the programmatic advertising goes into the paid search goes into affiliate and then, of course, also into customer retention. Two years ago, we did an acquisition with Vaix for customer retention. And now we fill that gap from an affiliate perspective with XLMedia.
We fill it by purpose with the U.S. business because from a cost perspective, this is the market where we see the best pickup for affiliate business. So that is the core idea of it. We think by embedding it now into our 360-degree solution, we get the best leverage for the property and XLMedia obviously thinks it in the same way.
So as a stand-alone property, it is profitable. But integrating it now is making it really strongly valuable. And like Craig said it before, of course, we expect a margin uplift by integrating this into our 360-degree value proposition. Craig, do you want to add something?
Craig Felenstein -- Chief Financial Officer
Yes. The only thing I'll add is when you think about the impact for 2024, it will certainly be minimal just given the timing of where we are in the year when the deal is ultimately expected to close. So you won't see much uptick here in 2024. There will be some benefit, obviously, in 2025.
But as Carsten mentioned, a lot of that will depend on how much we are able to integrate this with our current ad offerings and our current customer acquisition offerings for our clients. And we'll provide additional color on how everything is trending next year when we give our guidance for 2025.
Jordan Bender -- Analyst
Great. And you'll probably talk about this at your investor day, but my second question here is the EBITDA margin target of 25% to 30%. That's not new. But as we think about how do we get to the lower end versus the upper end of that range? Is the main driving factor here just going to be some future renewal periods? Or is there anything else into that equation we should be thinking about?
Craig Felenstein -- Chief Financial Officer
Yes, I would say that there is a number of things which are going to drive it higher into the range. Certainly, first and foremost, and something that would sometimes forget about when you're talking about margin expansion is how good we are on the revenue side of the house, right? Our ability to drive new products and drive new customer offerings off of the rights that we already have. And off of the content we've already developed and drive new customer value, will drive revenue. So that revenue will flow through more and more to the bottom line.
So revenue is a big piece of that. Secondly, we're going to get leverage across all of our cost categories. How much leverage we get is dependent on how much we have to invest to deliver on some of these revenue opportunities. But we feel that we have a pretty good sight line to significant margin expansion both in the short term and the long term.
But the variables are going to be how strong is that revenue growth and our ability to continue to manage our overall cost base.
Jordan Bender -- Analyst
Thank you very much.
Operator
And our next question comes from Samuel Nielsen with JP Morgan. Your line is open.
Samuel Nielsen -- JPMorgan Chase and Company -- Analyst
Hey. Good morning, everyone. Thank you for taking my questions. With the NBA season underway, what kind of pricing premium are you seeing among your customers at the start of year 2 of the contract? And then I know you talked about some of the premium products you're having strength in the ATP deal.
But how much more premium do you see out there from an NBA pricing perspective? Just trying to get a sense of whether the 4Q revenue growth exit rate is a fair assumption that it will translate to 2025 revenue growth? Or if we should expect more or less growth in 2025 than kind of your exiting 2024?.
Carsten Koerl -- Chief Executive Officer
Well, let me go generally on the NBA and for the 2025 numbers, I hand over to Craig. Looking now where we are, we are 3 weeks in the season. So there is not too much to say about it. We see predicted adaptation we see that the property is picking up very, very well in a very general way, and you refer also to the ATP we reached an inflection point.
We show now that we have a stronger EBITDA margin growth. And I think that highlights how good we did with these 2 major properties, which we onboarded in this year, ATP and NBA. So we are very satisfied with the pickup here. We are very satisfied that we could extend all the client contracts.
We have every client now on the new contract for NBA and for ATP. We continue still to sign up new clients. So from this perspective, it is slightly better than predicted. We are happy about the property.
And now looking on the long term and those deals are going 2030 and beyond, we have an enormous leverage here because the deals are fixed. We add revenue growth on top of it. So that gives us exactly the leverage. But now I'm going into -- or Craig is going into the details of 2025.
Craig Felenstein -- Chief Financial Officer
Yes. So from -- when we look at '25, obviously, there's a number of ins and outs that come through. So I wouldn't necessarily use 2024's fourth quarter as a guide, but we'll give further guidance on our call here in the early part of '25. What I will say is when you think about revenue growth for next year, you think about what the overall market is growing across the world.
And if you assume that, that market is growing somewhere in the low double-digit range and you think back to the fact that we've outperformed the market for a multiyear period, we should be able to do better than that in 2025. And a lot of that's going to be driven by the power of the content that we have, the power of the products that we've developed and the innovation that we have moving forward. And that's a combination of the sports content that we have, with the products that we built that Carsten mentioned here earlier. So again, we'll give further color here early next year, but we feel really good about the strong revenue growth we're going to deliver next year.
Samuel Nielsen -- JPMorgan Chase and Company -- Analyst
Thank you for that. That make sense. And then, I guess, can you talk about some of maybe the key technology or customer engagement pain points that some of your larger OSB operators are coming to you and asking you to solve maybe going into 2025. And maybe like what products you're seeing the most uptick in?
Carsten Koerl -- Chief Executive Officer
I'll take that, Samuel. So as Craig said, we see here from a growth perspective, the 4 big categories, underlying market growth, low double digit around the globe, some markets better, some markets worse. It's a share of the wallet with cross-sell, upsell. It's the U.S.
with in-play betting where we see a strong pickup and it's adjacent markets marketing services is one sample of this. These are our growth categories. And focusing now from a client perspective, yes, we want to have an easy integration that we can accelerate those growth categories, and that's exactly what we focus on. Every client is telling us how to get the product easy integrated, very stable, very safe, very secure.
AI helps in this perspective enormously. We onboarded as you know a new CTO and CIO we did enormous progress on that sector. Easy integration of all our products and the content is keep success to leverage on those 4 core drivers for the growth. That's where we are focusing on in 2025.
Samuel Nielsen -- JPMorgan Chase and Company -- Analyst
Thank you, guys. Great job on the quarter.
Craig Felenstein -- Chief Financial Officer
Thank you.
Jim Bombassei -- Senior Vice President, Investor Relations
We want to thank everyone for joining us for our call. I'll turn it back to the operator now.
Operator
[Operator signoff]
Duration: 0 minutes
Call participants:
Jim Bombassei -- Senior Vice President, Investor Relations
Carsten Koerl -- Chief Executive Officer
Craig Felenstein -- Chief Financial Officer
Ryan Sigdahl -- Analyst
Michael Graham -- Analyst
David Katz -- Analyst
Bernard McTernan -- Analyst
Bernie McTernan -- Analyst
Robin M. Farley -- Analyst
Robin Farley -- Analyst
Jordan Bender -- Analyst
Samuel Nielsen -- JPMorgan Chase and Company -- Analyst
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