Rubicon Organic Launches 1964 Supply Co.™ Full Spectrum Extracts (FSE) Vapes

VANCOUVER, British Columbia, May 13, 2024 (GLOBE NEWSWIRE) -- Rubicon Organics Inc. (TSXV: ROMJ) (OTCQX: ROMJF) (“Rubicon Organics”, “Rubicon”, or the “Company”), a licensed producer focused on cultivating and selling organic certified, premium cannabis, is thrilled to unveil its latest innovation - the 1964 Supply Co.™ Full Spectrum Extracts (FSE) Resin 510 Vapes.

The 1964 Supply Co.™ portfolio extension represents a strategic move by Rubicon Organic to tap into the fast-growing Canadian cannabis category, vapes. Our premium vapes are designed with a clear mission: to attract legacy consumers into the legal market by offering superior products that deliver an experience reminiscent of their favorite legacy market offerings.

At the heart of the 1964 Supply Co.™ brand are two classic cultivars, Blue Dream and Comatose, which were carefully selected as the first two vapes offerings due to their sought-after aromas and renowned effects. The Rubicon Organics team has worked hard to ensure that the chosen extraction method would best preserve the natural essence of these cultivars, delivering a true-to-flower experience that will set apart the 1964 Supply Co.™ vapes from our competitors.

Every 1964 Supply Co.™ FSE resin vape will be available in premium 510 hardware that was tested to meet the Company's rigorous quality standards. These vapes will soon be available to consumers in all major provinces, including British Columbia, Alberta, and Ontario.

"By utilizing our own premium flower, we can ensure that every 1964 Supply Co.™ vape maintains the exceptional quality and consistency that our consumers have come to expect from our brand,” says Melanie Ramsey, Chief Commercial Officer.

Beyond meeting the consumers needs for high quality vapes, the launch of the 1964 Supply Co.™ FSE resin 510 vapes represents a significant milestone in Rubicon Organics' strategic growth plan. It not only expands the Company's product portfolio, but also serves to capture market share in the fast growing premium Canadian cannabis vapes segment. By offering a convenient and high-quality vaping experience, Rubicon Organics aims to recruit new consumers while solidifying its position as a leading player in the Canadian cannabis market.

For more information about Rubicon Organics and its 1964 Supply Co.™ brand, please visit https://www.1964supplyco.com.

ABOUT RUBICON ORGANICS INC.

Rubicon Organics Inc. is the global brand leader in premium organic cannabis products. The Company is vertically integrated through its wholly owned subsidiary Rubicon Holdings Corp, a licensed producer. Rubicon Organics is focused on achieving industry leading profitability through its premium cannabis flower, product innovation and brand portfolio management, including three flagship brands: its super-premium brand Simply Bare™ Organic, its premium brand 1964 Supply Co™, and its cannabis wellness brand Wildflower™ in addition to the Company’s mainstream brand Homestead Cannabis Supply™.

The Company ensures the quality of its supply chain by cultivating, processing, branding and selling organic certified, sustainably produced, super-premium cannabis products from its state-of-the-art glass roofed facility located in Delta, BC, Canada.

For media inquiries, please contact:

Mathieu Aubin – VP Marketing and New Business

Email: info@1964supplyco.com

Phone: +1 (437) 929-1964

The TSX Venture Exchange or its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) does not accept responsibility for the adequacy or accuracy of this press release.

Cautionary Statement Regarding Forward Looking Information

This press release contains forward-looking information within the meaning of applicable securities laws. All statements that are not historical facts, including without limitation, statements regarding future estimates, plans, programs, forecasts, projections, objectives, assumptions, expectations or beliefs of future performance, statements regarding Rubicon Organics’ goal of achieving industry leading profitability are “forward-looking statements”. Forward-looking information can be identified by the use of words such as “will” or variations of such word or statements that certain actions, events or results “will” be taken, occur or be achieved.

Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, events or developments to be materially different from any future results, events or developments expressed or implied by such forward looking statements. The forward-looking information in this press release is based upon certain assumptions that management considers reasonable in the circumstances, including the expected timing of launch of the Cannabis-Infused Poutine Sauce into various markets in Canada. Risks and uncertainties associated with the forward looking information in this press release include, among others, dependence on obtaining and maintaining regulatory approvals, including acquiring and renewing federal, provincial, local or other licenses and any inability to obtain all necessary governmental approvals licenses and permits for construction at its facilities in a timely manner; regulatory or political change such as changes in applicable laws and regulations, including bureaucratic delays or inefficiencies or any other reasons; any other factors or developments which may hinder market growth; Rubicon Organics’ limited operating history and lack of historical profits; reliance on management; the effect of capital market conditions and other factors on capital availability; the Company’s ability to attract and retain skilled staff; competition, including from more established or better financed competitors; the need to secure and maintain corporate alliances and partnerships, including with customers and suppliers.

These factors should be considered carefully, and readers are cautioned not to place undue reliance on such forward-looking statements. Although Rubicon Organics has attempted to identify important risk factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other risk factors that cause actions, events or results to differ from those anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in forward-looking statements. Rubicon Organics assumes no obligation to update any forward-looking statement, even if new information becomes available as a result of future events, new information or for any other reason except as required by law.

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