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How to Invest in the Gaming Industry

OTOS Inc. - Mon Nov 4, 7:46AM CST

As gaming's popularity grew over the years, so did interest in investing in it. Even though it's far from the largest industry in the world, it has seen rapid growth in the past decade. Esports, VR headsets, and mobile gaming are only a few reasons it's growing and becoming a popular investment option.

The global gaming industry was estimated at over $248 billion in 2023, with a projected growth of almost $665 billion by 2033. The compound annual growth rate is estimated to rise, reaching 10.3% by then. Looking at the numbers, it's clear why the gaming industry can be a lucrative option for anyone looking to invest.

With the gaming industry not showing signs of slowing down, many people decide it's a good idea to invest in it. If you're one of those looking to pursue this option, here are some essential things to consider. 

Understand the Market

Before you start investing, it's essential to understand how the industry works. This will allow you to make better investment decisions, preferably ones that will bring profits. Like any other industry, gaming has multiple sectors, so you'll need to get acquainted with them beforehand.

It doesn't matter if you aim for hardware or software; you must research properly. This will allow you to identify the big players in the segment, along with specific information about how they reached the top. It can be a good history lesson that may help you identify good investment avenues in the future.

Explore Different Investment Vehicles

In the world of investing, there are multiple forms of vehicles to choose from, so it's another aspect you should consider. In this industry, one of the most straightforward investment options is getting shares of gaming companies. If the company grows, so will your profits from the shares. Take Nvidia (NVDA) for example. With a current stock price of over $130, you're looking at a YTD return of 167%, which is a lot.

Another safe option in the world of investing is ETFs. They are bundles of diverse assets aimed at minimizing risks and big losses. If one asset isn't doing so well, the others may help reduce the damage. The good news is that there are plenty of options to choose from.

Looking at the YTD percentages and popularity, three ETFs are quite popular today. Vaneck Video Gaming and Esports ETF (ESPO) focuses primarily on game development companies, Esports, and the supporting hardware and software. With a YTD return of over 31%, it's clear why it's such a popular and safe choice for investors. GX Video Games & Esports ETF (HERO) is similar, covering companies that develop and publish games, streaming and distribution of gaming content, and the companies making the supporting hardware. Even though the YTD return is less than the previous one, 15.5% is still a good number. On the other hand, Pacer Bluestar Digital Entertainment ETF (ODDS) is mostly focused on software and is investing in digital entertainment companies. With a YTD return of almost 19%, it seems to do slightly better than HERO, which is why it's another good investment option.

If you're willing to take your gaming investment down a riskier alley, start-ups can be a very profitable option. Identifying one that has potential is something that you'll want to aim for. The initial investment will be manageable, but if the start-up succeeds, you're looking to gain a lot.

Follow the Trends

The gaming industry is constantly evolving, meaning something new is happening continually. Following the trends can be a good way to find potentially good investment options.

Mobile Gaming

Take mobile gaming, for example. The rise of this segment of the gaming industry meant that those who saw potential in the early stages made significant gains. Zynga (ZNGA) is a good example of this. The company's first mobile game, Texas Hold'Em Poker, became the first game on Facebook, skyrocketing the company's popularity. Just before Take-Two Interactive purchased Zynga, it had a net worth of $9.3 billion. The company also claimed that over 1 billion people have played its games since its inception in 2007.

Esports and Gaming

Another very popular segment in the gaming industry is Esports. With a global audience of 540 million, it can be a good investment option, especially if you aim for companies that sponsor teams or organize tournaments, like Riot Games (RIOT), which has a market cap of $3.3 billion. In addition to this, you can look at some of the streaming platforms. As Esports rose in popularity, platforms like Twitch, DLive, and Bigo Live were the only few that followed the trend. This is especially true for Twitch, which grew 80%, increasing from 1.1 billion to 1.8 hours of watchtime. 

Inclusive gaming is becoming quite a popular topic, and with good reason. According to PIA's blog post, about 5% of the world's population cannot play most games today due to hearing impairment. Companies that pay more attention to accessibility look to gain more popularity. If you were to invest in one, it should mean you're looking to earn some profits.

Virtual Reality

It's just about the software, as the gaming industry is also growing in terms of the hardware. Take VR's growth over the years as an example. Even though around 28% of VR headset owners use them daily, the numbers are expected to grow exponentially by the end of the decade and beyond. This would make it a much more popular option, meaning it's an investment avenue that you should consider.

In addition, with AI becoming an essential part of most niches, it found its way into VR. A virtual reality device powered by artificial intelligence could be the next best thing, so it's a good idea to keep an eye on this segment and see if there's an investment potential in sight. Several companies aim to implement AI in VR, and Meta (META) is leading the charge by utilizing artificial intelligence in its Metaverse. These pioneering marvels should help the VR market reach $244 billion by 2032.

Tips and Tricks for Investing in the Gaming Industry

Deciding when to invest in the gaming industry can be challenging, just like any other niche. With that said, here are a few tips and tricks that can help you in this adventure:

  • Do thorough research: Before you begin choosing your investment options, it's essential to do proper research. Getting acquainted with the industry can help you make better decisions.
  • Diversify your portfolio: Putting all your eggs in one basket isn't recommended when investing in the gaming industry. This is why you should consider having a diverse portfolio and a mix of stocks and ETFs. Combining assets with different risks can help you minimize potential losses.
  • Follow the innovation: Companies in the gaming industry rely on innovation but don't apply it at the same rate. Some are leaning more towards it, while others are playing it safe. For investing, it's a good idea to look at the ones who embrace the trends.
  • Don't rush: Seeing something you like at first glance doesn't necessarily mean you should invest immediately. Take your time and make a decision based on the research you did.
  • Don't wait too long: On the other hand, being too slow to react means you won't get as much profit as you initially thought. Playing it safe and waiting too long are two different things, and the line between them is very thin.
  • Keep an eye on regulations: Surprisingly, the gaming industry is regulated, so you'll want to monitor it. Any sudden changes could put your profits at risk, so being informed is key to ensuring you react immediately and minimize the risks.
  • Look at the competition: Focusing on one company isn't always the best approach. You should research competitors to learn about their investments, potential plans, strategies, product lineups, etc., and compare them to see which seems to be the most promising option.
  • Evaluate the company's financial health: Investing in a financially healthy company is a smart move. These companies have good revenue and profit numbers, allowing them to survive market fluctuations and minimize the risk of loss.
  • Networking: One of the best things you can do if you plan on investing in the gaming industry is to network with other investors. Sharing experience and insight with others can help you make better choices and maximize profits. The best part about this is that there are countless online communities you can rely on, meaning you'll find plenty of help.

This sector has grown significantly in the past decade, and according to projections, it will continue to do so. With this in mind, now could be a good time to consider investing in the gaming industry. If you play it right, you could make a considerable profit.


On the date of publication, Pierre Raymond did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.