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IAA Announces New Market Alliance in Georgia

Newswire.ca - Tue Nov 14, 2023

Strategic alliance to expand IAA's buyer base in Eastern Europe

WESTCHESTER, Ill., Nov. 14, 2023 /CNW/ - RB Global, Inc. (NYSE: RBA) (TSX: RBA), a trusted global marketplace for insights, services and transaction solutions for commercial assets and vehicles, today announced that IAA has launched a new Market Alliance with Lion Trans & WHSE LLC ("Lion Trans") in the country of Georgia. The goal of this collaborative relationship is to increase market share of both companies in Georgia, along with increasing global company awareness, broadening the visibility of vehicles, improving sales and expanding the customer base into diverse markets. Strategic alliances such as this provide strong service and customer experience for both B2B and B2C clients.

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