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IBM Selected as Official Fan Engagement and Data Analytics Partner for Scuderia Ferrari HP

Newswire.ca - Thu Nov 7, 10:00AM CST

ARMONK, N.Y., Nov. 7, 2024 /CNW/ -- IBM (NYSE:IBM) today announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned Formula 1 team, starting in 2025.

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