Power and Impact of Transit Advertising for DTC Brands on Display in Several Markets, with Sheertex Building upon Successful 2022 Campaign
NEW YORK, March 2, 2023 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that direct-to-consumer ("DTC") hosiery brand Sheertex is this month launching a new out of home ("OOH") campaign for its impossibly strong sheer tights. The new campaign – anchored by the phrase 'Really Strong Tights' - is being conducted as a follow-up to Sheertex's successful 2022 'Alarmingly Strong Tights' campaign with OUTFRONT.
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