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With Retail Media Standardization Initiative, Omnicom Media Group Aims to Bring Accountability and Transparency to Digital Media's $45b Third Wave

PR Newswire - Wed Oct 18, 2023

Effort from OMG's Council on Accountability and Standards in Advertising (CASA) Powers Push for Incrementality Capability  

NEW YORK, Oct. 18, 2023 /PRNewswire/ -- Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) has launched a Retail Media Standardization Initiative to define and drive capabilities and practices that will increase advertiser confidence and ROI when investing in retail media channels, driving growth for brands and media owners alike.  

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