Grocery giants Lidl and Whole Foods Market are two of the world's simplest brands

Siegel+Gale launches World's Simplest Brands Tenth Edition

NEW YORK, Oct. 10, 2023 /PRNewswire/ -- Siegel+Gale, the global brand experience firm—known as The Simplicity Company—has today announced its World's Simplest Brands Tenth Edition (WSBX). WSBX ranks the leading brands on simplicity, asking more than 15,000 people across nine countries which brands and industries provide the simplest experiences. According to the research, 64% of people are willing to pay more for simpler brand experiences, and 78% of people are more likely to recommend a brand for its simpler experiences and communications.