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Organigram(NASDAQ: OGI)
Q4 2023 Earnings Call
Dec 19, 2023, 8:00 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning. My name is Krista, and I'll be your conference operator today. At this time, I would like to welcome everyone to the Organigram Holdings fourth quarter and fiscal 2023 earnings conference call. All lines have been placed on mute to prevent any background noise.
After the speakers' remarks, there will be a question-and-answer session. We ask to please limit yourself to one question and one follow-up question. You may requeue if you have further questions. Thank you.
Max Schwartz, you may begin your conference.
Max Schwartz -- Director of Investor Relations
Thank you. Good morning and thank you for joining us today. As a reminder, this conference call is being recorded and the recording will be available on Organigram's website 24 hours after today's call. Listeners should be aware that today's call will include estimates and other forward-looking information from which the company's actual results could differ, so please review the cautionary language in our press release dated December 19, 2023 on various factors, assumptions, and risks that could cause our actual results to differ.
Further, reference will be made to certain non-IFRS measures during this call, including adjusted EBITDA, free cash flow, and adjusted gross margin, among others. These measures do not have any standardized meaning under IFRS and are intended to provide additional information and, as such, should not be considered in isolation or as a substitute for measures of performance prepared in accordance with IFRS. Our approach to calculating these measures may differ from other issuers, so these measures may not be directly comparable. Please see today's earnings report for more information about these measures.
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Listeners should also be aware that the company relies on reputable third-party providers when making certain statements relating to market share data. Unless otherwise indicated, all references to market data are sourced from Hifyre, in combination with data from Weedcrawler, provincial boards, retailers, and our internal sales figures. I'll now turn -- I will now introduce Beena Goldenberg, chief executive officer of Organigram Holdings Inc. Please go ahead, Ms.
Goldenberg.
Beena Goldenberg -- Chief Executive Officer
Thank you and good morning, everyone. With me today is our chief commercial officer, Tim Emberg; and chief strategy officer and interim chief financial officer, Paolo De Luca. By way of reminder, Paolo has served as the company's CFO for over two years, including calendars 2018 and 2019. I'd like to take a moment to thank Derrick West for his contributions to Organigram in his time as our chief financial officer.
All of us at Organigram wish him the best of luck as he takes time to focus on his health and recovery following a recent surgery. Additionally, as you likely saw in our press release yesterday, we are pleased to announce the appointment of Greg Guyatt as our new CFO as of January 8, 2024. Greg joins us from Phoena, where he held the positions of CFO and CEO. Previously, he was CFO at Greenspace Brands and held various senior finance positions at Kingsett Capital and Sears Canada.
We look forward to welcoming Greg to the team in January and would like to thank Paolo for stepping in as interim CFO in Derrick's absence. We will now discuss Organigram's performance for Q4 and full year fiscal 2023. We are pleased with Organigram's progress throughout fiscal '23, and I'm proud to say that we have continued to differentiate ourselves as Canada's leading pure-play cannabis company. Despite a challenging regulatory and competitive landscape, which did contribute to a reduction in our bottom line during the second half of fiscal 2023, we have grown Organigram's market share through an unwavering focus on the consumer; our strong marketing and sales expertise; and of course, our keen focus on industry-leading innovation.
As you may have heard, Organigram won the coveted KIND Magazine Innovation of the Year award once again this year with our revolutionary Rip-Strip Hash. We previously won this award for our JOLTS ingestible extract product. These awards are truly a testament to our strength in developing disruptive new products that are designed specifically to meet the needs of our consumers. As anyone in the industry will tell you, branding and marketing are challenging in the Canadian landscape due to regulations.
And as a result, the consumer has been predominantly motivated by price and THC potency. This is one of the many difficulties that every LP in Canada faces. However, the engagement Organigram is seeing with its SHRED brand stands out with a community of loyal consumers who affectionately refer to themselves as SHRED Heads. SHRED is even in the final round for ADCANN's Social Media Brand of the Year, an accomplishment we're very proud of.
The success of this brand is owed to online and retail marketing and continued product innovation within the brand, including our revolutionary Rip-Strip Hash, whole-flower-derived THCV gummies, and our continued success in milled flower, where we command over 50% of the market. Consumers are increasingly seeking quality, novel, and differentiated experiencing -- experiences, which SHRED has built its reputation of consistently delivering. We've seen an impressive growth in several categories in fiscal '23 compared to the prior year. Shipped sales in gummies have doubled, propelling Organigram to the No.
1 position in this category during Q4 and the leading position in pure CBD gummies, achieving over 50% market share nationally. Earlier this year, we challenged the Health Canada determination stating that our JOLTS ingestible extracts, one of our higher-margin products, were improperly classified and subsequently removed from the market. The company made an application for judicial review. The Federal Court granted the application and determined that there was a breach of procedural fairness by Health Canada.
The matter was remitted back to Health Canada for redetermination. In the meantime and pending the outcome of final redetermination, JOLTS, which are now a patented Organigram product as of September, are back in the market. Earlier this year, we shifted our focus to growing our share of pre-roll category as ready-to-consume cannabis products are rapidly gaining momentum with Canadian consumers. To achieve this, part of our 2023 capex plan included commissioning Cantos rolling and CME packaging machines, which together are capable of producing over 2.8 million pre-rolls per month.
The response to our tube-style pre-rolls has been incredible. Consumers are impressed with everything from the aroma, packaging, and flavor, down to the rolling tightness and airflow of these joints. As a result, our pre-roll shipped sales growth between 2022 and 2023 was 54%, bringing us from the No. 10 market position in Q3 2023 to the No.
3 market position in the category by the year-end. The pre-roll category has seen 21.5% year-on-year growth. This growth has been driven primarily by two segments: infused pre-rolls, which grew 125%; and tube-style pre-rolls, which have grown 30%. Looking at the sales over the last three months ending November 30th, Organigram had the second-best sales per SKU of tube-style pre-rolls, indexing at nearly two times the market leader.
And since launching IPRs in Q3, we have achieved the No. 4 market position in the month of November. Now, we did absorb some order fulfillment challenges and cost inefficiencies during the ramp-up in the second half of 2023 due to a decision we made to accelerate the launch of these products to hit key seasonality. Given our clean balance sheet and cash position, we were able to make this competitive decision to increase penetration of the SHRED brand into these key growth segments.
We are already seeing improved fulfillment and throughput in our pre-roll production processes. Our aim is to continue to expand our pre-roll share while optimizing production to improve our margins in fiscal 2024. As we have said, consumer preferences are evolving, and we are beginning to see purchasing decisions that are driven more and more by preference for differentiated experiences. As the Canadian leader in innovation, we are extremely excited about our lineup of new products for 2024.
Part of this lineup is supported by our first U.S. strategic investment into Phylos conducted earlier this year. With exclusive access to Phylos' whole-flower-derived THCV, we plan to bring this novel cannabinoid to consumers in a variety of formats. It's important to note, this is not synthetic THCV.
Our THCV products will be enhanced by the natural entourage effect we see with other minor cannabinoids derived from extraction or included in flower with high enough concentrations. In 2024, Organigram customers will be able to experience whole-flower-derived THCV in edible, vape, and flower formats. Our SHRED'ems THCV gummy have been in market for only five months, and we are already seventh most -- we are already our seventh most popular gummy out of a portfolio of 13 by the end of the year. The experience of THCV is reported to be characteristically different from THC in that it has appetite-suppressant qualities and a more focused and energizing sensory experience.
We anticipate that the introduction of THCV in additional formats will help familiarize this novel cannabinoid for Canadian consumers. And according to Cannatrek, a large consumption tracking study, THCV awareness is already starting to build in Canada, which is very exciting. Beyond the benefit of THCV, our investment in Phylos has enabled us to begin the process of transitioning a portion of our facility to more advanced seed-based production through the completion of trials. Seed-based production is the preferred growth method in mature agricultural industries as it results in lower-cost grow operations and more robust stabilized genetics.
Organigram intends to establish itself as a Canadian leader in seed-based cannabis production as we roll out this initiative. Our goal is to convert 30% of our garden to seed-based by the end of fiscal 2024, delivering significant cost savings to the organization. Another target area for Organigram in fiscal 2024 is growth in the vapes category. Organigram made a strategic investment in Greentank in fiscal '23 in exchange for 18 months of exclusivity for their revolutionary hardware.
We are gearing up for launch of our whole-flower-derived THCV vape, as well as vapes outfitted with Greentank's cutting-edge vaporization technology, which reduces clogging, improves flavor and performance, and which we believe will increase the perceived potency of our vapes compared to other products in the market. There is a tremendous opportunity for Organigram to excel in vapes, and we intend to compete much more aggressively in this category in 2024. Part of Organigram's corporate DNA as a leader in innovation has been supported by BAT's $221 million investment into Organigram in 2021 and the resultant product development collaboration taking place in our Moncton facility. I'm pleased to say that we continue to make progress on fundamental science and formulations that will form the basis of our products moving forward.
Our nanotechnology formulation is being studied in a clinical setting with pharmacokinetic studies underway, which will provide Organigram with the ability to make claims regarding the onset and half-life of these products. Other workstreams are also underway to develop innovative technologies in the edible, vape, and beverage categories, in addition to new disruptive inhalation formats. BAT support has been a critical differentiator for Organigram. We have observed other strategic investors in the space over the years deploy significant capital only to sit on the sidelines.
Furthermore, many large strategic investors elected to opt out of providing further capital. On the other hand, we have seen our relationship with BAT evolve into something far more collaborative and complementary. This support was further demonstrated by BAT's recent follow-on investments of 140 -- $124.6 million into Organigram announced on November 6th. Approximately $83.1 million of this new investment is earmarked for Jupiter, a strategic investment pool managed by Organigram to increase its global footprint, while the remaining $41.5 million is allocated to general corporate purposes.
This investment is a win for Organigram, its shareholders, and the industry, in general, as we have shown that strategic capital is available to companies that show strong governance and disciplined capital stewardship. With no debt, capital for global expansion and general corporate purposes, as well as improving operational efficiencies, Organigram is positioned for long-term sustainable growth on the global cannabis stage. Now, I'd like to provide an update to the guidance we previously gave regarding our intention to achieve free cash flow by the end of calendar 2023. This timeline has been impacted by the acceleration of THC inflation in the Canadian marketplace and delays in international shipments that we believe would resume in Q4.
Regarding THC inflation, we are seeing -- we are still seeing an alarming level of fraudulent THC levels in flower products, supported by selective testing and lab shopping. Some milled flower products are now claiming over 30% THC, which we know is truly an unbelievable claim. Organigram continues to work with industry stakeholders to raise awareness of the THC inflation issue and to advocate for the consumer by working to establish guidelines for THC testing that contribute to a fair and even playing field for licensed producers. We applaud both Health Canada for their cannabis data gathering program and the OCS for their recently announced temporary THC testing efforts to uncover THC fraud.
And we look forward to seeing positive changes taking place in the market because of our joint efforts to address this growing concern. On the international front, Organigram had a record year, shipping $18.9 million in flower, versus $15.1 million in 2022, an increase of 25%. However, in fiscal Q3, we experienced a slowdown in international exports due to newly enforced testing requirements in Israel. We believe historical export volumes would resume in Q4.
However, we experienced delays relating to cultivar selection and shipping challenges. Our lower Q4 international sales did impact our margins, but we anticipate stronger demand for our products on the international stage as shipments to Australia and Israel are expected to resume in fiscal 2024. We will also begin building our export volumes to Europe as we signed two new supply agreements with Sanity Group in Germany and 4C Labs in the U.K. The potential for distributing our exclusive THCV cultivars abroad is also very exciting.
Lastly, our EU GMP application for our Moncton facility has been submitted, and we are expecting an audit process to begin in the new year. This is expected to shorten the turnaround time to get products in the hands of international medical patients while expanding opportunities to new markets. Beyond direct international sales, the creation of the Jupiter Investment Pool is expected to reward us with additional exposure to international markets by providing us with a wider array of strategic investment opportunities in the U.S. and other legal jurisdictions.
Operationally, in Moncton, fiscal 2023 was transformative. We harvested 87,000 kilograms, up from 54,000 kilograms in fiscal 2022, a 61% increase, and executed game-changing capex. We have invested in a variety of efficiency-improving and cost-cutting projects that will result in significant savings in fiscal 2024. To recap on some of these initiatives.
We have internalized some of our testing requirements. We implemented remediation in-house. We commissioned rapid drying machines, which has decreased drying time from seven to 10 days to two days while increasing the available footprint in our facility for hang-dried flower. We automated our SHRED packaging, which reduced headcount.
Our new Cantos pre-roll machine is producing tube-style pre-rolls at scale. And our new speed mixer has allowed us to infuse our milled cannabis for infused pre-rolls with distillate, diamonds, and botanical terpenes in a one-step process. With this $29 million 2023 capex spend behind us, we are now focusing on dialing in some of the newer processes we have put in place to drive further efficiencies. In fiscal 2023, we realized approximately $4.3 million in savings related to these initiatives.
In fiscal 2024, these enhancements will deliver an additional $4.6 million, and the conversion of a portion of our garden to seed-based production, along with other initiatives, are estimated to realize an additional $5.3 million in savings, to bring the total aggregate savings in fiscal 2024 to $10 million. At our hash and craft cannabis facility in Lac-Superieur, we just completed our first harvest resulting from the expansion of the facility. The 30,000-square-foot expansion is complete, with four net new grow rooms, three drying rooms, a 5,000-square-foot warehouse, and large packing area. We launched SHRED Rip-Strip, Holy Mountain, and Wo La pressed hash; Tremblant Black Afghan Hash and High Alpine Hash in fiscal 2023.
Our hash production earlier this year was about 100 kilograms to 150 kilograms of hash per month, up to a peak of 350 kilograms per month in Q4. Our focus at Lac-Superieur for fiscal 2024 will be on our continued performance in hash and optimizing our garden to produce high-quality, high-margin craft flower. And on that note, I'd like to turn the call over to Paolo to discuss our financial results for Q4 and fiscal 2024.
Paolo De Luca -- Interim Chief Financial Officer
Thank you, Beena. I'm pleased to be speaking here to you today. Before I go any further, I'd like to remind everyone that Organigram made a decision earlier in the year to change its fiscal year-end from August 31st to September 30th. We made this decision for a few reasons, including to align our quarters with more traditional fiscal quarters, which allows better comparisons to our other public peers; and also to ease operational efforts around shipping cutoffs and inventory counts.
We believe that this change will streamline financial reporting efforts over time. As a result of the company's change in its fiscal year-end from August 31st to September 30th and in order to bridge fiscal 2023 to fiscal 2024, the financial information presented here for the current quarterly period is for the four months from June 1, 2023 through September 30, 2023 and for the fiscal 2023 year consists of the 13 months from September 1, 2022 through September 30, 2023, whereas the comparative periods for 2022 are the three months from June 1, 2023 through August 31, 2023 and the 12 months from September 1, 2021 through August 31, 2022, respectively. Going forward, our quarters will now end with December, March, June, with September being our year-end. Year over year, gross and net revenue increased by 12% and 11%, respectively, primarily due to net increases in recreational revenue of 15.1 million and net increases in international revenue of 3.7 million, partially offset by a decrease in domestic medical sales.
In fiscal Q4, gross revenue increased by 9% and net revenue increased by 1% compared to Q4 fiscal 2022. The increases over the comparative periods were primarily due to the extended current period, offset by a decrease in international revenue in fiscal Q3 and Q4, as Beena mentioned. Price compression as a result of THC inflation did have an impact on the quarter. Year over year, cost of sales increased to 136.4 million from 119 million in fiscal 2022.
Organigram's cost of sales in Q4 fiscal '23 was 42.9 million, compared to 36.7 million in Q4 2022, an increase of 16%. The increase in the cost of sales over the same period -- prior-year period was primarily due to an increase in inventory provisions and sales volume in the adult-use recreational cannabis market. Included in Q4 fiscal '23 cost of sales was 4.8 million of inventory provisions that primarily related to NRV adjustments for whole flower now being used for derivative productions, including for kief -- for example, kief and extraction, with a smaller amount related to unsaleable inventories. We harvested approximately 28,000 kilos of flower during Q4 fiscal '23, compared to 16,000 kilos in Q4 2022, which represents an increase of 74%.
The increase was primarily attributable to the extra month of cultivation, but also the availability in '23 of increased cultivation planting and additional grow rooms being available. In Q3, we accelerated a change in the operational conditions for plant care to increase THC levels. This resulted in a decrease to plant yields, which had a negative impact to our cost of cultivation and which temporarily reduced the company's gross margins and gross margin rate. By the end of Q4, plant yields increased over 16% to 163 grams of plant from 141 grams of plant at the end of Q3, and average THC increased by 14% since fiscal 2022.
We continue to optimize growing conditions during Q4. While yields and THC content will fluctuate over time, the trend we have seen over the last six months has been larger yields and higher potency. These higher yields will reduce the cost of cultivation in the long run, as will the cost saving production initiatives being outlined earlier. As this flower is sold, we will achieve a higher gross margin rate and we expect to be able to have an overall lower cost of cultivation for fiscal '24 as a whole.
As I mentioned, month-to-month and quarter-to-quarter harvest yield and cost of cultivation will fluctuate for a variety of reasons, but the overall long-term trend has been a clear improvement. In fiscal '23, which includes the extra month, we harvested just under 90,000 kgs of flower, which even normalized for 12 months would be 83,000 kgs. That works out to approximately 6.9 thousand kgs a month. Our goal is -- in '24 to improve upon that 6.9 thousand average kilos a month average we saw in 2023.
Year over year, adjusted gross margin increased to 25%, or 40.2 million, up from 23% or 33.4 million in fiscal '22. The increase was primarily due to an increase in recreational revenue and international revenue, partially offset by a decrease in medical sales and the temporary cessation of JOLTS sales between April and September. On an adjusted basis, Q4 gross margin was 7.9 million, or 17% of net revenue, compared to 10.4 million or 23% in Q4 fiscal '22. The compression in adjusted gross margin was primarily attributable to price reductions that lowered net revenues, temporary higher flower costs, a decrease in international sales, and higher cost of sales per unit, which was correlated to higher inventory provisions for unsaleable inventories and net RV adjustments.
On a year-over-year basis, SG&A increased to 71.8 million, compared to 59.8 million in fiscal 2022. The increase in expenses mainly relates to the extended fiscal period, higher employee costs due to more G&A full-time employees to support the company's growth, general wage increases, and higher professional fees and higher technology costs, which included 7.7 million in ERP installation costs for the year. By way of comparison, ERP installation costs in fiscal '22 were 3.2 million. SG&A, excluding noncash share-based compensation, increased to 21.6 million in Q4 '23 from 15.7 million in Q4 '22.
The increase in expenses was primarily due to the extended fiscal period and, to a lesser degree, higher professional fees. ERP is also a factor in explaining Q4 '23 increase over Q4 '22. In 2023, Q4 ERP costs were 2.4 million in the period, versus 1.8 million in the prior period. We are pleased to report that the heavy lift on our current ERP implementation is mostly behind us and we have just over one point million -- 1 million budgeted for fiscal 2024, mostly in Q1 2024.
In fiscal '24, we anticipated some fluctuations in adjusted -- we anticipate some fluctuations in the adjusted EBITDA between quarterly periods, with stronger adjusted EBITDA metrics expected in the second half of the year as the company's production optimization of recent high-growth categories such as tube-style pre-rolls and infused pre-rolls is fully recognized in the financials. However, we remain confident in the upward trajectory of our earnings on an annualized basis, as seen over the last three fiscal years, supported by the newly enhanced production processes and cost saving initiatives Beena outlined and beginning international shipments to Germany and the U.K. while continuing to supply Australia and Israel. In the quarter, while adjusted EBITDA was negative 2.4 million, compared to positive 3.2 million in Q4 2022, on an annual basis, adjusted EBITDA in fiscal '23 increased to positive 6 million, compared to positive 3.5 million in fiscal '22, an increase of 71%.
On a year-over-year basis, SG&A increased to 72.4 million, compared to 59.8 million in fiscal '22. Net loss in fiscal '23 was 248.6 million, compared to 14.3 million in fiscal '22. The vast majority of the net loss for the year is attributable to full year impairment charges of 210 million, consisting of 165 million on property, plant, and equipment and 45 million on intangible assets and goodwill. Of these impairments, 191 million of the impairments were taken in Q3 and announced last quarter, of which, 38 million related to intangibles and goodwill and 153 million was attributable to PP&E.
The impairment test completed in Q3 was warranted by the company's market capitalization trading significantly below its shareholders' equity, combined with Q3 operational results. A meaningful contributing factor to the quantum of the impairment charge was related to the impact of flower sales and margins due to THC inflation. When considering the significant sales and margin that flower product categories collectively contribute to Organigram's financial results, this is a key driver to the amount of the impairment loss. It should be noted that all things remaining equal, impairment losses recorded on the company's PP&E will result in an improvement to the gross margin rate going forward.
In Q4, additional impairments were taken in the amounts of 11.6 million on PP&E and 7 million on intangibles, mainly due to refinements in the impairment model related to macro-, sector-, and company-specific assumption inputs. During Q4 '23, Organigram's net loss was 33 million, compared to a net loss of 6.1 million in Q4 '22. The increase in net loss was primarily due to the aforementioned impairment losses that collectively totaled 18.7 million in the quarter and, to a lesser extent, lower international revenue than previous quarters and the lingering effects of price compression. From a statement of cash flows perspective, net cash used in operating activities after working capital changes was 38.8 million in fiscal '23, compared to 36.2 million in the prior year.
The increase year over year includes higher R&D costs and higher ERP implementation costs, both of which are investments into the company's long-term success. Cash provided by investing activities in fiscal '23 was 4.9 million, compared to cash provided of 44 million in '22. Much of the explanation for the positive figures in both years is the redemption of short-term investments into cash. But on the outflow side, Organigram deployed 29 million in PP&E during the year and another 10 million related to the investments in Greentank and Phylos.
These expenditures are all geared to obtaining long-term competitive advantages and to drive productivity gains. In the previous fiscal year 2022, Organigram had invested 48.7 million in PP&E. Thus, 2023 represented in -- a reduction in PP&E investment, and 2024 will be a further reduction of the capex programs almost entirely complete now. This is a good news story for the company as we will now be in harvesting mode as we optimize all these additions to the company and are on the path to long-term sustainable margins.
In terms of our balance sheet, we are pleased to state that we have one of the healthiest balance sheets in the space. As of September 30, 2023, and by way of reminder, none of this takes into consideration the recently announced deal with BAT on the Jupiter private placement. We had unrestricted cash of 33.9 million and restricted cash of 17.9 million for a total cash position of 51.8 million, with negligible debt. While the company expects to report -- expects to continue to report growth in year-over-year adjusted EBITDA, periods when the company achieves significant increases in the sales will result in increases to receivables, and this will negatively impact cash from operating activities.
However, given that our major capex spends are now behind us, we are seeing increased yields, improving production efficiency, and are anticipating increases in international sales. Achieving free cash flow positivity in fiscal 2024 is an achievable target, which we are currently budgeting for in the second half of the year. Our existing cash balances already have us in a strong position. The BAT private placement expected to close in January will only buttress the company further.
We believe that balance sheet strength will be one of the key determinants of the long-term winners in the space, along with market share strength, operational efficiencies, and investment in R&D and product innovation. We also believe that balance sheet strength will offer financial flexibility as M&A and commercial opportunities increase in Canada as players struggle with debt loads; stretch payables, including unpaid excise taxes; and the inability to invest in automation and other production efficiencies needed to get down the cost curve in a highly competitive market. In short, many of the recent financial and strategic transactions that we've announced are geared with a view to sustainable, long-term, competitive advantages. This concludes my comments.
I will now turn the call back to Beena.
Beena Goldenberg -- Chief Executive Officer
Thanks, Paolo. And as Paolo just said, the Canadian industry continues to grow, yet is saddled by high excise taxes and restrictive regulations. We've seen LPs shuttering operations and entering creditor protection, while others are seeking short-term extensions on their maturing debts. Further, an astonishing number of LPs are in arrears on their excise taxes, and we are beginning to see the CRA hold these LPs accountable.
Given these issues, it is not surprising that some LPs would mislabel products to artificially inflate THC levels to increase sales. However, this is simply not sustainable, and we expect to see more of our peers struggle to survive in the coming year. Organigram continues to fortify itself as current market forces put pressure on the industry and is positioned to be highly opportunistic. To summarize our success against this backdrop, we've seen impressive growth in several product categories throughout 2023.
Despite the industry challenges, we defended our market share as our brands and market-leading innovations are continuing to resonate with consumers. Organigram ended the year in the No. 2 position among LPs in the recreational market. We were No.
1 in milled flower, No. 1 in hash, No. 1 in gummies, No. 3 in flower, and No.
3 in pre-rolls. We invested heavily in cost-cutting and efficiency-driving projects in our facilities to help us realize additional savings for fiscal 2024. We also invested strategically to acquire rights to technologies like Greentank's vaporization hardware and Phylos' seed-based genetics. Our focus is now on further strengthening our pre-roll offerings and shifting toward winning in the vape category while introducing products in the higher-margin craft flower market.
The recently announced $124.6 million follow-on investment from BAT is designed to better assist us in capitalizing on opportunities in domestic and international markets. While the product development collaboration continues to work on the development of novel cannabinoid innovations and formulations that will support our product pipeline in years to come, we are set up to achieve an improved margin profile in fiscal '24, supported by production efficiencies, better fulfillment, and expansion into more international markets. We have effectively no debt, sufficient cash, and an industry-leading portfolio of products and brands that consumers love, supported by industry-leading production capabilities. And with that, I want to thank you for joining us today.
Operator, you may open the call for questions.
Questions & Answers:
Operator
Thank you. [Operator instructions] Your first question comes from the line of Aaron Grey from Alliance Global Partners. Please go ahead.
Aaron Grey -- Alliance Global Partners -- Analyst
Hi. Good morning and thank you very much for the questions. So, first for me, I just wanted to touch on gross margins. So, you called out a couple of things that impacted some of the gross margin pressure, including pricing, some of the higher flower costs, higher cost per unit, as well as the THC inflation impact and international.
So, as we think sequentially, you know, down 200 basis points, 90% to 70%, can help to quantify maybe or rank order which one has been, you know, the biggest impact to that margin pressure? And then how we should think about the margins on the near term? Can you spoke to international, you know, back up in fiscal year 2024? Is that more of a next quarter dynamic or do you think that'll be more in the back half? And then how do we think about, you know, the impact in terms of the Canadian marketplace on gross margin as THC inflation remains? So, any color on your gross margin expectations in the near to medium term would be helpful. Thank you.
Beena Goldenberg -- Chief Executive Officer
Perfect. Paolo, I'll put that one over to you.
Paolo De Luca -- Interim Chief Financial Officer
Great. Thanks, Beena, and thanks for the question, Aaron. On margin, look, the highest margin opportunity for us always is international. So, to the extent that we have international sales, that's going to drive margin and that's obviously going to depend on the mix of the size of that -- of those sales and, you know, in comparison to the sales that we have in the rec market.
And so, just by nature, historically, you know, international sales have been lumpy, and that's something that we're working to address, and we're working to address that by diversifying the countries that we sell to, to have more than two countries. We're moving to four countries, and we hope to expand that even further. And then we're possible to diversify within customers within those countries. And then also to spread out the shipments.
So, by doing that over time, we'll avoid the issue that we've had historically, which is essentially lumpy margins. At least -- I would say at least half of that is related to international sales. So, to answer your question, international, by far, is the most important thing in terms of determining margin mix for the quarter. All of the products that we're now, you know, growing in have good margin profiles for us when they are operating and when we're producing them at a steady state and avoiding all the ramp-up issues that we have, you know, as almost any LP will have with their -- the initiation of those products.
So, you know, we touched -- we spend a lot of time on the call and the prepared comments talking about infused pre-rolls and tube-style pre-rolls. I can tell you that, right now, the way that we're producing them right now is a lot better than the way we were producing them three or four months ago. And so, while we could have made a decision to just optimize and not be in market, we would have lost the opportunity to gain market share. And I think it's very important that -- especially in growing categories, that you get in there when you can.
And I think we're happy with the way that we've kind of claimed space in that -- claimed share in those spaces, and that's going to continue to grow. And so, I would say, if you want to look at the margin profile of our quarters in 2023 versus the way that we expect it to play in 2024, it's almost a mirror image. So, whereas in 2023, we started off strongly with margin and then it declined, in 2024, we'll be the exact opposite. So, I think that we are certainly in our budget, and I don't want to make this forward guidance, but our -- the way that we've planned the year out, our margins should get back to the same levels they were historically, if not even better.
Aaron Grey -- Alliance Global Partners -- Analyst
OK. Great. Thanks for that color. That was really helpful.
Second question for me, I know it's still relatively early days, just in terms of, you know, the Jupiter initiative and the potential investments there, you know, any color in terms of what you're seeing in the marketplace and how you might have narrowed in on some opportunities, particularly, you know, geographically, some catalysts ahead on the international front with Germany medical reform and [Inaudible] down the line with phase 2, and then obviously in the U.S., where potential rescheduling as well. So, any color in terms of, you know, what you're seeing out there in the marketplace, U.S., internationally, or maybe even potentially in Canada, that might be appealing to you where you might be able to deploy some capital first in investment opportunities? Thanks.
Beena Goldenberg -- Chief Executive Officer
Thanks, Aaron. So, I'll start, and then I'll hand it over to Paolo as well on this one. But just to start with, certainly, our intention on Jupiter, I would say, you know, 60% to 75% of the investment will be focused on the U.S. market.
That is an area that we dipped our toe into slightly this year with the Phylos investment, so we understand the complexities and making sure we do something that is compliant with our Nasdaq listings. But we are significantly focused on the U.S. And the inbounds that we received after the announcement of this Jupiter pool has been just a testament to the opportunities out there, and we are currently narrowing down, you know, the areas that we're going to focus. I would say there's a portion of that investment looking at other international markets.
But again, the priority is U.S. first, and then, you know, what is the best opportunity globally moving forward from there? So, that's in terms of the focus. Paolo, if there's anything else you want to add.
Paolo De Luca -- Interim Chief Financial Officer
No. The only other thing that I would add is that I would say it's relatively early days and the fact that the -- you know, some of the expected changes that have -- that, you know, people have called for, whether it be in countries like Germany or in the U.S., they haven't manifested as quickly as anticipated, I think bodes well for us for a couple of reasons. One, it just allows us more time to expand our scouting and, you know, develop relationships with all the people and all the participants in those markets. And two, as these markets have been slow to move in terms of the initial expectations, the capital markets have been hampered as a result for cannabis companies.
We are lucky because we're one of the few companies to pull off a very large investment at a very favorable valuation to where we were trading at. And I think that will set us up well because I don't think there's that much capital floating around for companies that need capital. So, I think we're at a very good position, and I think we'll have a lot more to announce on that in the calendar 2024 year.
Aaron Grey -- Alliance Global Partners -- Analyst
OK. Great. Thanks very much for the detail, and I'll go ahead and jump back into queue.
Operator
Your next question comes from the line of Frederico Gomes from ATB Capital Markets. Please go ahead.
Frederico Gomes -- ATB Capital Markets -- Analyst
Hi. Good morning. Thank you for taking my question. My first question is just going back to the -- to your comments on international and that being the largest margin opportunity for you.
So, I'm just curious, tying that to your free cash flow guidance for the second half of fiscal year 2024, does that guidance sort of rely on international growth? And if you could, you know, unpack a bit of the drivers behind that guidance and how much of it is about -- you know, in terms of the sales mix of domestic sales and international, that would be great. Thank you.
Beena Goldenberg -- Chief Executive Officer
Yes. Sure. No problem, Fred. So, our intention, as we said in the script earlier today, was that we are working on our EU GMP certification, which we expect to get in the back half of the year.
So, while the first half of the year in international shipments, we will expand outside of just Australia and Israel, we will add the two new countries we already announced supply agreements. That's to Germany and to the U.K. But our goal as we look forward is to leverage the EU GMP certification to get into more countries. And as regulations continue to change, there are more opportunities out there.
So, we do see the international sales growing sort of phasing further into the back half as we grow out new international opportunities.
Frederico Gomes -- ATB Capital Markets -- Analyst
Thank you. My second question is just looking at the Canadian rec market, and I guess, in your outlook, you mentioned that many LPs are behind payment of their taxes and there's obviously a lot of challenges to raise capital and some bankruptcies happening. But at the same time, it just seems that this process of rationalization among LPs is always, you know, around the corner and never arrived. So, just curious on your perspective here for next year.
Why could it be different from this year? How do you see that playing out? Is it going to be -- is it going to accelerate into 2024? Is it going to be more of a gradual process? You know, how do you see that happening? Thank you.
Beena Goldenberg -- Chief Executive Officer
Right. So, thank you, Fred. You know, it is -- we have been saying for a while now that this industry is primed for consolidation. And it hasn't happened because, honestly, the fact that the CRA has allowed companies to be in arrears, it is, you know, unbelievable to us.
We've seen, you know -- and we've talked to a bunch of LPs like the arrears are astonishing, you know, and CRA has started to clamp down. We have heard that they've been in upon license renewal and asked for actual payment plans to get back in -- you know, to get the people back. And I think there are some companies that will never be able to do the payment plan getting back. So, we've seen some closures as CRA has clamped down.
We've also seen some closures as, you know, debts have come due and not been extended further. So, banks have shut down LPs. So, it's starting to happen. You know, we have companies not only going into CCAA, but bank -- companies just going into bankruptcy and shutting their doors.
And it has to happen, right? I mean, there's just -- the dynamics right now are unsustainable. By having testing on THC inflation, which gave some LPs an extra year of runway by claiming they had products that were, you know, 30% to 35% THC, but when we tested it were sitting, on average, between 17% and 21% potency, it gave them runway. So, what you have is companies out there, you know, really pressuring what is, you know, approved regulations just because they're doing it to survive, and they've been able to survive an extra period of time. But it's not sustainable.
This is -- you know, it's crashing in on them, while access to new capital isn't available. So, you know, is it happening as soon as we thought? No. Is it continuing to happen? Absolutely. So, you're hearing about it.
You're seeing these changes over the next -- you know, whether it takes 12 months or 24 months, what we know is that we're sitting on cash, we have strong brands, and we have innovations, and we will be here on the other side of it. And in the short term, while there's an unfair playing field because people are exaggerating their THC potency or aren't paying their taxes, that's going to come to an end at some point. They're going to go away and the strongest will survive, and we're going to be one of them. And that's how we see it.
Frederico Gomes -- ATB Capital Markets -- Analyst
Thank you very much.
Operator
Your next question comes from the line of Yewon Kang from Canaccord Genuity. Please go ahead.
Yewon Kang -- Canaccord Genuity -- Analyst
Hi. Good morning. This is Yewon Kang on behalf of Matt Bottomley. Thank you for the question.
I just wanted to shift gears back to the Canadian adult-use market, and I wanted to ask about the THC innovation that you guys have been rolling out recently. I wanted to ask if there is a dollar premium that you're able to attach to these THCV products versus non-cannabinoid THC products. And as well, was also curious to see how you guys have been thinking about the cost benefit analysis of how these THCV products have been performing, although it's early days, against the investment dollars that you guys have spent on Phylos for the partnership so far.
Beena Goldenberg -- Chief Executive Officer
So, thank you for the question. First, I'll pass it over to Tim Emberg, our chief commercial officer, to answer the question on THCV and other products that we have in market. Tim.
Tim Emberg -- Chief Commercial Officer
Sure. Thanks, Beena. So, currently, we have two THCV gummy products in the market. One of them is Trailblazer brand and one under our SHRED'ems brand.
And we don't have it on as a premium currently from a pricing perspective, but the reception in the market is quite strong. So, as Beena mentioned earlier, it's -- we've got 13 SHRED'ems SKUs in the market, and it's sitting at about the seventh position from a performance perspective early days into the market. So, THCV also -- for us, you know, it requires a lot of education to not only the consumer but to the bud tenders. So, part of our mandate from a commercial perspective right now is to really educate the consumer and educate the bud tender on THCV so they understand the attributes of THCV and be able to recommend it comfortably.
And as we ramp up to our next portion of our THCV launch, which is our THCV vape, which we're launching very shortly, we expect a significant lift in the THCV section of our portfolio.
Beena Goldenberg -- Chief Executive Officer
And just to -- thank you, Tim. And just to build the second part of your question, which is, you know, the payback on the investment with our Phylos investment, I want to remind you that it was really strategically twofold that it was not only access to THCV, but it was also the ability to move our production to seed-based production. Now, Phylos is known for being able to develop F1 hybrid seeds that will give us significant cost savings by converting a portion of our garden over to seed-based production. Our plan for fiscal '24 is that we'll have 30% of our garden converted over to seed-based by the end of the year.
And what that does is not only does it shorten the cycle time in the garden, but it gives us more robust flowers, more predictable attributes to the flower. And when you have F1 hybrid seeds, we could take those to other markets around the world to deliver the exact same cultivar and experience in other markets. So, it just gives us some stability and predictability. So, we're very excited about that.
And truly, the payback on the Phylos investment very much links back and is, you know, a huge payback based on the conversion to the seed-based production.
Tim Emberg -- Chief Commercial Officer
And sorry, Beena. I'll just answer one more point is that there is a lot of interest in THCV from an international perspective. So, we've been in discussions with our current partners, but also potential future partners on bringing -- exporting THCV into their potential markets as well.
Yewon Kang -- Canaccord Genuity -- Analyst
Great. Thank you for the color. And just my second question on the international shipments for fiscal '24 going forward, I know that you guys are going through an audit to get your facility EU GMP certified. So, is it fair to expect that the international exports will likely -- the sales will likely accelerate in the back half of fiscal '24 as you guys receive the EU GMP certification for shipments going to the U.K.
and Germany? Thanks.
Beena Goldenberg -- Chief Executive Officer
Tim, why don't you take that one as well?
Tim Emberg -- Chief Commercial Officer
Yeah. So, that's the idea. You know, we're going through the EU GMP-certified process right now. We expect, you know, to set up the audit fairly soon.
And once we establish the certification, we will be able to expand. And it's not only about market expansion, it's about turnaround time. You know, when we go into a country like Australia, it takes longer if you don't have EU GMP to convert to EU GMP and get into the marketplace. So, it will -- it'll allow us to get a quicker turnaround in reorder process because we'll be able to ship finished goods versus bulk into this market, which we'll put into the hands of the patient sooner, and then, you know, get reorders in a more timely fashion versus taking eight weeks or so.
So, we expect it to benefit us from a market expansion perspective and open doors, but also to eliminate some of that lumpiness that Paolo referred to earlier.
Beena Goldenberg -- Chief Executive Officer
But let me just build on Tim's comment, which is we will be audit-ready. We are dependent on getting an auditor over from Germany to certify the facility. And while we hope to have that early in 2024, we are -- you know, this isn't something that we could tie down. So, we'll continue to drive toward that.
But we do believe that even without the certification in the first half of the year, just resuming some of our shipments to partners, as well as adding the new supply agreements, so our agreement with both Sanity Group and with 4C Labs that we announced, are predicated on us selling out of a non-EU GMP facility. So, they will go through conversion. Whereas, in the back half, if we should get the certification, that should go faster as well. So, we will see increase even if there is delay in the certification, but we -- because of new customers, but we do hope to see the certification because we believe there's even more upside by the end of the year once we get that.
Yewon Kang -- Canaccord Genuity -- Analyst
Great. Thank you for the color. I'll jump back into the queue.
Operator
And we have no further questions at this time. I will now turn the call back to Beena Goldenberg for closing remarks.
Beena Goldenberg -- Chief Executive Officer
Thank you, everybody, for joining the call today. I know that we're coming up on the holidays, so I want to wish everybody a happy and healthy holiday season, and I look forward to sharing with you more updates as we report our Q1 in mid-February. Thank you for joining the call.
Operator
[Operator signoff]
Duration: 0 minutes
Call participants:
Max Schwartz -- Director of Investor Relations
Beena Goldenberg -- Chief Executive Officer
Paolo De Luca -- Interim Chief Financial Officer
Aaron Grey -- Alliance Global Partners -- Analyst
Frederico Gomes -- ATB Capital Markets -- Analyst
Yewon Kang -- Canaccord Genuity -- Analyst
Tim Emberg -- Chief Commercial Officer
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