Barbie brand honours the profound impact of sports in igniting confidence among young girls by:
TORONTO, May 22, 2024 /CNW/ - Mattel, Inc. (NASDAQ: MAT) announced today, in continued celebration of Barbie's 65th anniversary, the brand will honour nine athletes around the world – including Canadian soccer star, Christine Sinclair, – with one-of-a-kind role model dolls made in their likeness. Knowing that girls involved in team sports are more likely to believe they are smart enough for their dream career, have high opinions on their abilities and competencies, increased leadership aspirations and enjoy higher levels of self-confidence 1, Barbie is bringing together these inspiring stories that are shaping the future to show girls that anything is possible if you relentlessly pursue your passions.
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