Toys and Electronics Stocks Q2 Teardown: Mattel (NASDAQ:MAT) Vs The Rest

Let’s dig into the relative performance of Mattel (NASDAQ:MAT) and its peers as we unravel the now-completed Q2 toys and electronics earnings season.

The toys and electronics industry presents both opportunities and challenges for investors. Established companies often enjoy strong brand recognition and customer loyalty while smaller players can carve out a niche if they develop a viral, hit new product. The downside, however, is that success can be short-lived because the industry is very competitive: the barriers to entry for developing a new toy are low, which can lead to pricing pressures and reduced profit margins, and the rapid pace of technological advancements necessitates continuous product updates, increasing research and development costs, and shortening product life cycles for electronics companies. Furthermore, these players must navigate various regulatory requirements, especially regarding product safety, which can pose operational challenges and potential legal risks.

The 4 toys and electronics stocks we track reported a strong Q2. As a group, revenues beat analysts’ consensus estimates by 3.2% while next quarter’s revenue guidance was 4% below.

Inflation progressed towards the Fed's 2% goal recently, leading the Fed to reduce its policy rate by 50bps (half a percent or 0.5%) in September 2024. This is the first cut in four years. While CPI (inflation) readings have been supportive lately, employment measures have bordered on worrisome. The markets will be debating whether this rate cut's timing (and more potential ones in 2024 and 2025) is ideal for supporting the economy or a bit too late for a macro that has already cooled too much.

Luckily, toys and electronics stocks have performed well with share prices up 25.5% on average since the latest earnings results.

Mattel (NASDAQ:MAT)

Known for the creation of iconic toys such as Barbie and Hotwheels, Mattel (NASDAQ:MAT) is a global children's entertainment company specializing in the design and production of consumer products.

Mattel reported revenues of $1.08 billion, flat year on year. This print fell short of analysts’ expectations by 1.8%. Overall, it was a mixed quarter for the company with a decent beat of analysts’ earnings estimates.

Ynon Kreiz, Chairman and CEO of Mattel, said: “This was a good quarter for Mattel, where we achieved significant gross margin expansion, and growth in Adjusted EBITDA and Adjusted EPS. We further strengthened our balance sheet and more than doubled free cash flow in the trailing twelve-month period. Mattel is well positioned for the second half, with new product innovation and increased retail support. We are in a strong financial position to execute our strategy to grow our IP-driven toy business and expand our entertainment offering.”

Mattel delivered the weakest performance against analyst estimates of the whole group. Interestingly, the stock is up 11.4% since reporting and currently trades at $19.23.

Read our full report on Mattel here, it’s free.

Best Q2: Hasbro (NASDAQ:HAS)

Credited with the creation of toys such as Mr. Potato Head and the Rubik’s Cube, Hasbro (NASDAQ:HAS) is a global entertainment company offering a diverse range of toys, games, and multimedia experiences for children and families.

Hasbro reported revenues of $995.3 million, down 17.7% year on year, outperforming analysts’ expectations by 5.5%. The business had an exceptional quarter with an impressive beat of analysts’ earnings and operating margin estimates.

The market seems happy with the results as the stock is up 21.7% since reporting. It currently trades at $72.40.

Is now the time to buy Hasbro? Access our full analysis of the earnings results here, it’s free.

Bark (NYSE:BARK)

Making a name for itself with the BarkBox, Bark (NYSE:BARK) specializes in subscription-based, personalized pet products.

Bark reported revenues of $116.2 million, down 3.6% year on year, exceeding analysts’ expectations by 1.7%. Still, it was a mixed quarter as it posted a miss of analysts’ operating margin estimates.

Bark delivered the weakest full-year guidance update in the group. Interestingly, the stock is up 26.7% since the results and currently trades at $1.66.

Read our full analysis of Bark’s results here.

Funko (NASDAQ:FNKO)

Boasting partnerships with media franchises like Marvel and One Piece, Funko (NASDAQ:FNKO) is a company specializing in creating and distributing licensed pop culture collectibles.

Funko reported revenues of $247.7 million, up 3.2% year on year. This number beat analysts’ expectations by 7.2%. Overall, it was a strong quarter as it also logged an impressive beat of analysts’ earnings and operating margin estimates.

Funko pulled off the biggest analyst estimates beat, fastest revenue growth, and highest full-year guidance raise among its peers. The stock is up 42% since reporting and currently trades at $12.28.

Read our full, actionable report on Funko here, it’s free.

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