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iQIYI Reaches Framework Agreement with Baidu on AI-Generated Content

PR Newswire - Wed Feb 15, 2023

BEIJING, Feb. 15, 2023 /PRNewswire/ -- On Feb. 15, iQIYI, Inc. (Nasdaq: IQ) ("iQIYI" or the "Company"), a leading provider of online entertainment video services in China, announced a framework agreement with Baidu (NASDAQ: BIDU), connecting iQIYI to Baidu's generative dialogue product ERNIE Bot. Under the agreement, iQIYI and Baidu will jointly explore leveraging AI-Generated Content (AIGC) technologies on iQIYI's various business endeavors, including content search, promotion, novel creation and tools, among other areas. The partnership marries iQIYI's rich online entertainment resources and Baidu's advanced technologies, which further empowers iQIYI to enhance its creative capabilities, production efficiency, and the ability to provide superior user experiences.

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