"TAYLOR SWIFT: THE ERAS TOUR" Becomes Biggest IMAX Debut Ever for a Film by a Musical Artist, Led by Impressive $11 Million in North America
NEW YORK, Oct. 16, 2023 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) hit a high note at the global box office this weekend with a $13 million debut for "TAYLOR SWIFT: THE ERAS TOUR", making it the biggest IMAX opening ever for a film by a musical artist — concert or documentary. The highly anticipated release from the global pop icon earned an impressive $11 million in North America on IMAX screens — good for 11% of the overall Domestic gross — in addition to $2 million oversees.
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