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Global-e Online(NASDAQ: GLBE)
Q1 2024 Earnings Call
May 20, 2024, 8:00 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Welcome to Global-e first quarter 2024 earnings announcement conference call. This call is being simultaneously webcast on the company's website in the investor relations section under News & Events. For opening remarks and introductions, I will now turn the call over to Erica Mannion at Sapphire Investor Relations. Please go ahead.
Erica Mannion -- Investor Relations
Thank you, and good morning. With me today from Global-e are Amir Schlachet, co-founder and chief executive officer; Ofer Koren, chief financial officer; and Nir Debbi, co-founder and president. Amir will begin with a review of the business results for the first quarter of 2024. Ofer will then review the financial results for the first quarter of 2024, followed by the company's outlook for the second quarter and full year of 2024.
We will then open the call for questions. Certain statements we make today may constitute forward-looking statements and information within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995 that relate to our current expectations and views of future events. These forward-looking statements are subject to risks, uncertainties, and assumptions, some of which are beyond our control.
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In addition, these forward-looking statements reflect our current views with respect to future events and not a guarantee of future performance. Actual outcomes may differ materially from the information contained in the forward-looking statements as a result of a number of factors, including those set forth in the section titled Risk Factors of our prospectus filed with the SEC on September 13, 2021 and other documents filed with or furnished to the SEC. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this call. You should not put undue reliance on any forward-looking statements.
Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance, and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Except as required by applicable law, we make no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events, or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Please refer to our press release dated May 20, 2024 for additional information. In addition, certain metrics we will discuss today are non-GAAP metrics.
The presentation of this financial information is not intended to be considered in isolation or as a substitute or as superior to financial information prepared and presented in accordance with GAAP. We use these non-GAAP financial measures for financial and operating decision-making and as a means to evaluate period-to-period comparisons. We believe that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operating decision-making. For more information on the GAAP -- excuse me, for more information on the non-GAAP financial measures, please see the reconciliation tables provided in our press release dated May 20, 2024.
Throughout this call, we'll provide a number of key performance indicators used by our management and often used by competitors in our industry. These and other key performance indicators are discussed in more detail in our press release dated May 20, 2024. I will now turn the call over to Amir, co-founder and CEO.
Amir Schlachet -- Co-Founder and Chief Executive Officer
Thank you, Erica, and welcome, everyone. With the financial results of Q1, which we are releasing today, we are off to a great start of what we believe will be yet another pivotal year of growth for Global-e. GMV, revenues, and adjusted EBITDA will be at the top of our forecasted range for the quarter, with GMV growing 32% year-on-year, revenues growing 24%, and adjusted EBITDA growing 47%. These strong results manifest our team's continued execution across all elements of the business, coupled with our effectiveness in controlling costs and the fact that macro conditions during the quarter were slightly more favorable than what we initially anticipated back in February.
Moreover, we remain confident in our ability to uphold our plans for the remainder of the year, as is reflected in our updated guidance for the full year of 2024. Most notably, the large client launches planned for the second half of the year are on track and Shopify Markets Pro continues to amass merchants at the planned pace. Among other things, we believe both these factors will contribute to our ability to accelerate growth in the second half of the year. Later in this call, Ofer will review our Q1 results in more detail, and he will provide you with our guidance for Q2 and our raised guidance for the full year of 2024.
But before we do that, I would like to share with you some of the exciting business developments we have seen recently. During Q1, we continue to experience strong demand for our services across all markets we operate in. Q1's so many renowned brands go live with Global-e services. In the U.S., designer brands Donna Karan and DKNY, footwear brand HEYDUDE by Crocs, and sports fashion brand Golf Wang all went live, as did Imperial Workshop, our first U.S.
merchant on the Wix platform. Thanks to the combination of Wix and Global-e, all aspiring Jedi Knights can now do their essential lightsaber shopping online on the Imperial Workshop website, regardless of where they live. Of course, as long as they -- it's not in a galaxy far, far away. During the quarter, we also launched with lingerie brand La Senza in Canada, as well as high street fashion brand Hobbs and T.M.
Lewin, luggage brand Antler, and a homeware brand Soho Home in the U.K. In Europe, we launched with the French vintage style fashion brand Louise Misha; with fashion brands Gerard Darel, Soeur, and Caroll; and with the renowned luxury lifestyle brand Repetto, which, thanks to Global-e, can now sell its iconic ballerina shoes worldwide as seamlessly and effectively as it does so in France. The quarter also saw the launches of innovative fashion brand Marc Cain and the online store of workwear and protective gear retailer Engelbert Strauss, both in Germany. Moreover, we launched with the leisure brand Pacha in Spain with its famous cherries logo, women's luxury fashion brand Costarellos in Greece, and the fashion brand Rubato in Sweden, among many others.
Our business in APAC continues to expand all the time as well, with examples of recent launches in the region being Infamous Swim and Carla Zampatti in Australia; Hi, mu-mo by Avex and commonsmart in Japan; DIY Watch Club in Hong Kong; and more. During Q1, we also continued our efforts to expand our business with existing merchants and with brand groups. As such, we opened new markets for adidas and DOEN and went live with Infiniment, an additional brand from the Coty Group. We also went live with Tap To Style, a new brand by MODES in Italy, who themselves just went live the previous quarter; and with NNormal, a new Spanish brand from the Camper Group.
With dozens of other brands going live and with robust integration and sales pipelines, we believe we can continue on our growth path into the future as more and more merchants put emphasis on global direct-to-consumer sales. Switching gears, I would like to update you regarding the various components of our strategic partnership with Shopify. On the 3P or direct integration side, the migration of our historical merchant base onto the new native integration is nearing completion, and the team's focus has turned now toward the continued gradual transition of all Shopify merchants onto checkout extensibility. On the 1P or Shopify Markets Pro side, merchants continue to sign up and go live, gradually amassing GMV at the planned rate.
In parallel, the teams on both sides continue to work on developing additional features and capabilities, further enhancing the solutions' reach. Given the large market potential on the Shopify platform and as adoption of the innovative Markets Pro solution continues to rise, we remain highly convinced in our ability to capture a meaningful part of this massive market opportunity over the course of the next few years. With all these exciting developments and with many others across the entire business, we continue to believe more than ever in our ability to exhibit long-term and durable growth as we capture more and more of the vast greenfield opportunity that lies ahead of us. I will now hand it to Ofer, our CFO, to take us through the quarterly numbers in more depth, as well as present our updated guidance going forward.
Ofer Koren -- Chief Financial Officer
Thank you, Amir, and thanks, everyone, for joining us today for our earnings call. We are off to a strong start in 2024. Q1 was another quarter of fast growth and robust adjusted EBITDA as we continue to drive progress on all fronts and remain committed to delivering value to merchants in their international initiatives. I'd like to point out again that in addition to our GAAP results, I'll also be discussing certain non-GAAP results.
Our GAAP financial results, along with the reconciliation between GAAP and non-GAAP results, can be found in our earnings release. As Amir mentioned, we have experienced rapid growth of GMV in Q1 as we generated $930 million of GMV, an increase of 32% year over year, 3.9% over the midpoint of our guidance for Q1. We continue to benefit from the growth of global e-commerce, which is back to its pre-COVID long-term pattern, taking share from brick-and-mortar retail, and the continued focus of merchants on direct-to-consumer while there is still uncertainty regarding consumer demand, which remains volatile. In Q1, we generated total revenue of $145.9 million, up 24% year over year; service fee revenue were $68.3 million, up 36%; and fulfillment services revenue were up 15% to $77.6 million.
The higher growth of service fee revenue compared to fulfillment services revenue was mainly driven by the higher share of our multilocal offering. As reflected in our guidance, we expect take rates to stabilize at close to 16%, driven by elevated levels of fulfillment services adoption. Non-GAAP gross profit continued to outpace revenue growth. In Q1, non-GAAP gross profit was $66.1 million, up 36% year over year, representing a gross margin of 45.3%, compared to 41.4% in the same period last year, driven by the higher share of service fee revenue and our continuous efficiency efforts.
GAAP gross profit was $63.3 million, representing a margin of 43.4%. Moving on to operational expenses. We continue to invest in the development of our platform to further enhance and expand our offering. R&D expense in Q4, excluding stock-based compensation, was $20.1 million or 13.8% of revenue, compared to $16.9 million or 14.3% in the same period last year.
Total R&D spend in Q4 was $23.5 million. We also continue to invest in sales and marketing to expand our pipeline while maintaining efficiencies. Sales and marketing expense, excluding Shopify-related amortization expenses, stock-based compensation, acquisition-related intangibles amortization, was $17.2 million or 11.8% of revenue, compared to $10.5 million or 8.9% of revenue in the same period last year. Shopify warrant-related amortization expense was $36.3 million.
Total sales and marketing expenses for the quarter were $57 million. General and administrative expenses, excluding stock-based compensation, acquisition-related expenses, and acquisition-related contingent consideration, was $8.3 million or 5.7% of revenue, compared to $7.4 million or 6.3% of revenue in the same period last year. Total G&A spend in Q1 was $12.1 million. Adjusted EBITDA continues to grow rapidly and totaled $21.3 million, representing a 14.6% adjusted EBITDA margin and increasing by 47% from $14.5 million or 12.3% margin in the same period last year.
Net loss was $32.1 million, compared to a net loss of $43.1 million in the year-ago period, driven mainly by the amortization expenses related to the Shopify warrants and by the transaction-related intangibles. Switching gears and turning to the balance sheet and cash flow statements. We ended the quarter with $298 million in cash, cash equivalents, including short-term deposits and marketable securities. Cash flow used by operating activities was $54.3 million, compared to $29.5 million used a year ago, driven by typical first quarter post-peak working capital dynamics and a 12.2 million payment of held-back acquisition-related proceeds to the Flow founders.
Moving on to our financial outlook and guidance for Q2 and our updated 2024 full year guidance. For Q2 2024, we are expecting GMV to be in the range of $1.025 billion to $1.065 billion. At the midpoint of the range, this represents a growth rate of 27% versus Q2 of 2023. We expect Q2 revenue to be in the range of $162.5 million to $168.5 million.
At the midpoint of the range, this represents a growth rate of 24% versus Q2 of 2023. For adjusted EBITDA, we are expecting a profit in the range of $24.5 million to $28.5 million. For the full year of 2024, we are raising our guidance and now anticipate GMV to be in the range of $4.625 billion to $4.865 billion, representing a 33.4 annual growth rate at the midpoint of the range. Revenue is now expected to be in the range of $733 million to $773 million, representing growth rate of 32.1% at the midpoint of the range.
For adjusted EBITDA, we're now expecting a profit of $124 million to $140 million. We continue to believe growth will accelerate in the second half of the year, driven by large merchant launches planned for H2, which are on track; anticipated elevated volume contribution from Shopify Markets Pro, which is growing as expected; and a lower impact from border-free on a year-on-year comparison. In conclusion, the opportunity in front of us remains massive and we continue our journey to support merchants worldwide in expanding their direct-to-consumer business. We focus on execution and believe we can continue to grow rapidly while further expanding cash generation in the coming years.
And with that, Amir, Nir, and I are happy to answer questions you may have. Operator.
Questions & Answers:
Operator
Thank you. Ladies and gentlemen, we will now begin the question-and-answer session. [Operator instructions] Our first question comes from the line of Will Nance from Goldman Sachs. Go ahead, please.
Will Nance -- Goldman Sachs -- Analyst
Hey, guys. Good morning. I appreciate you taking the question. I know you had a comment in the prepared remarks that the macro environment ended up being a little bit better than the expectations in the first quarter, and I'm just wondering if you could kind of speak to what you're seeing so far in 2Q just given some of the negative data points around luxury spending.
And, you know, is anything -- have you guys noticed any change in spending patterns over the last month and a half?
Amir Schlachet -- Co-Founder and Chief Executive Officer
Hey, Will. Thanks for the question. Basically, we haven't seen any material changes in Q2 so far. Things continue to be volatile in terms of macro conditions.
We see it basically in the trading patterns. But our anticipation and what we've seen so far in Q2 and our assumption for the remainder of Q2 is that the volatility and, hence, the macro environment, in general, will remain similar to what we've seen in Q1.
Will Nance -- Goldman Sachs -- Analyst
That's super helpful. And then can you just talk about the pipeline of product enhancements on the Markets Pro side, things like fulfillment and just what the rollout schedule for things look -- for things like that would be?
Nir Debbi -- Co-Founder and President
Hey, Will. It's Nir. We continue to work according to our road map, developing enhancements and features toward Shopify Markets Pro, and we continue to roll those out. I think, over the next few quarters, we will see a gradual rollout of all the key elements we are working toward, and we expect that to continue and accelerate the growth in the coming quarters of the solutions adoption.
Will Nance -- Goldman Sachs -- Analyst
Got it. I appreciate you taking the questions.
Operator
Thank you. Our next question comes from the line of Samad Samana from Jefferies. Go ahead, please.
Samad Samana -- Jefferies -- Analyst
Hi. Good morning. Thanks for taking my questions. So, maybe first, you guys mentioned multiple times that Markets Pro that the merchant ramp is tracking to plan.
Can you just remind us what the planned target is, whether that's in terms of number of merchants or GMV that you're targeting for 2024 and what have you assumed in guidance for the rest of the year?
Nir Debbi -- Co-Founder and President
Hi, Samad. We haven't guided for specific numbers of what we expect this year on Markets Pro. In the future, as we indicated before, once it becomes a large enough business lines, we will look at more clarity, specifically on Markets Pro. However, the market expectations, as reflected between different markets reports, is in line with what we see today.
So, we are trading within the numbers that are outside in the market.
Samad Samana -- Jefferies -- Analyst
Understood. And then maybe just, Ofer, as I think about the -- I know you mentioned what drove the quarter, but I didn't catch NRR. Could you maybe help us understand how NRR tracked through the quarter and what you've observed maybe post-quarter and if that's tracking to kind of historical assumptions that you've seen over the last few years?
Ofer Koren -- Chief Financial Officer
Yeah. So, hey, Samad. Thanks for the question. So, as you know, we provide the annual NDR, NRR numbers.
However, generally speaking, we can say that while, as Amir mentioned, there is volatility in consumer behavior, all in all, except for the lower two weeks in February, it has been around or just slightly below the numbers we usually see or the numbers we've expected for this year. So, it's not at its peak and it's -- it is below average, but it's more or less in line with what we've expected for 2024.
Samad Samana -- Jefferies -- Analyst
Great. Thanks again and congrats on a strong quarter.
Ofer Koren -- Chief Financial Officer
Thank you.
Amir Schlachet -- Co-Founder and Chief Executive Officer
Thanks, Samad.
Operator
Our next question comes from the line of Brian Peterson from Raymond James. Go ahead, please.
Brian Peterson -- Raymond James -- Analyst
Thanks, gentlemen, and congrats on the quarter. So, I know you mentioned some commentary on the macro. I'm curious how that relates to the top of the funnel. What are you seeing in terms of pipeline creation and deal timing thus far in 2024?
Nir Debbi -- Co-Founder and President
Hey. Hi. It's Nir. Thank you for the question.
For now, what we see as year to date is that our pipelines remain strong or even stronger than what we've seen ever in the past. We are looking toward the second part of the year where we expect the launch of several large merchants that are currently in project state, as well as the signing of at least additional one. And so, we're quite optimistic. I don't think that we ever had a pipeline in terms of sheer dollars that is -- that was as strong as this one.
Brian Peterson -- Raymond James -- Analyst
That's great to hear. And, Ofer, maybe just a follow-up, you had a nice beat in gross margins this quarter. I know the mix is maybe a little bit different, but want to understand what drove that and how we should be thinking about modeling gross margins going forward. Thanks, guys.
Ofer Koren -- Chief Financial Officer
That -- so, yeah, gross margins have been high this quarter, and that is due to two factors. The first one is actually the mix of revenue. So, service fee share was higher compared to last year, to the parallel quarter. And in addition, we are continuously working on efficiencies, improving processes, and so on and so forth.
So, this contributed as well. Going forward, we don't expect -- as we previously stated, we don't expect any significant expansion this year. We are happy with the level of gross margins we currently have. So, going forward, we do not expect a significant increase.
Operator
Thank you. Our next question comes from the line of Koji Ikeda from Bank of America. Go ahead, please.
Koji Ikeda -- Bank of America Merrill Lynch -- Analyst
Yeah. Hey, guys. Thanks so much for taking the questions. I wanted to ask on the guidance here, just thinking about the GMV guidance specifically.
And when I look at the second quarter guide and the full quarter guide and a little bit of the historical seasonal pattern in GMV, it looks like a pretty heavy ramp into the fourth quarter here. So, just trying to understand or maybe a bit more qualitative color in the way you're thinking about linearity in GMV ramp for the rest of the year. Thank you.
Ofer Koren -- Chief Financial Officer
Yeah. So, you're right, this year is not our typical year, and we've discussed that in the previous quarter as well. H2 growth takes into account few drivers. The first one is the large client launches that we expect and currently are on track, on time.
So, this is one main contributor. In previous years, we had large client launches, but they were not all in the second half of the year. The second driver is obviously Shopify Markets Pro, which is ramping up. So, we expect it to contribute more in H2.
And it is currently -- as we mentioned, it's on target, so we feel quite confident with the way it's progressing. The third one is we do expect to see reduced effect of border-free -- border-free is weighing on our growth a bit due to the nature of the merchants trading on border-free, a lot of large department stores and so on. And as we go forward, one, its share of our volume is decreasing because the other business is growing; and we are migrating those merchants to Global-e and we expect to see uplifts once those migrations are done. So, those are the main drivers behind the H2 growth.
Koji Ikeda -- Bank of America Merrill Lynch -- Analyst
Got it. Thank you. And just a follow-up here on the large merchants that you've mentioned that you're expecting to come on in the second half. It definitely sounds like it's a positive and on the progression here to get them to go live, but it also sounds like it's a pretty big risk to guidance if they don't go live.
So, maybe you could speak to what is giving you that confidence that these guys will be able to get the Global-e platform live later this year? Thanks, guys.
Nir Debbi -- Co-Founder and President
Hi, Koji. It's Nir. The large projects are currently on track. It's projects that are already deep into the project phase of it in order to launch in Q3 and early Q4 because no one launches in November, December.
Usually, everybody is doing it pre-peak. So, in the next four months, in order to launch, large merchants are already deep into the integration and the testing cycle. So, we do have high confidence that it is happening. While there is always a risk of delay, we do have a high level of confidence, based on the current status of the project, that it's actually going to go as planned.
So, as we do take some, I would say, some level of conservatism into our guidance -- on our guidance, of course, we do have -- we did factor out certain delays, a few weeks here, a few weeks there, in order to absorb minor changes in the launches.
Koji Ikeda -- Bank of America Merrill Lynch -- Analyst
Thank you. Thank you for taking the questions.
Amir Schlachet -- Co-Founder and Chief Executive Officer
Thanks, Koji.
Operator
Our next question comes from the line of Scott Berg from Needham. Go ahead, please.
Scott Berg -- Needham and Company -- Analyst
Hi, everyone. Nice quarter. Thanks for taking my questions. Nir, I think it was you that responded to the pipeline question in the second half and pleased that, actually, I think it was, dollar-wise, might be an all-time high here.
As you look back at your Q1 business, how are -- what do sales cycles look like? Are you able to continue to close deals at similar rates or is there anything in the back row that might be accelerating or delaying some of those sales cycles?
Nir Debbi -- Co-Founder and President
Yeah. So, to be honest, I think after, I'll say, a slight delay sometime in mid-half last year, as of, I would say, late last year or this Q1, we are more optimistic that merchants are, I would say, starting to see light at the end of the tunnel and we see willing to make commitments faster. The main change we see is on the larger project side where we see more RFPs coming in and more interest from large merchants. And if that continues, we do expect it to affect very positively our 2025 launches.
So, it's pipelines that is being built now, very strong one. And we believe that if this continues along the year, it -- we will see a very positive effect on our 2025 business.
Scott Berg -- Needham and Company -- Analyst
Got it. Very helpful. Thank you. And then as you all look at six months into the Markets Pro opportunity with Shopify, you seem pleased with the current traction, at least year to date, and what the second half looks like.
But are there additional levers that you believe that you can pull? Maybe they don't impact this year, maybe it's more impacting next year in fiscal '25, but are there additional levers that you can pull to maybe accelerate some of the merchant adoption of that platform?
Amir Schlachet -- Co-Founder and Chief Executive Officer
Yeah. Thanks, Scott. It's Amir. So, as you said and as we noted, we're, indeed, pleased with the pace in which merchants are onboarding and that GMV is amassing.
And yes, there is a joint pipeline and road map between us and Shopify, which is aimed at constantly adding more features and enhancing the solution, which, by itself, should enlarge the applicability of the solutions for additional merchants and accelerate down the line, as you indicated, into next year and beyond, the pace in which it is adopted. In addition, as a reminder, this Markets Pro is currently available just for U.S.-based merchants. Again, as part of our road map into the future, we do also plan, together with Shopify, down the line to open the Markets Pro offering for merchants from additional markets like the U.K. and others.
That's still -- there's no date yet set. It's still in the future. But when that goes online, it will further accelerate the adoption rate.
Scott Berg -- Needham and Company -- Analyst
Understood. Very helpful. Thanks and congrats again on a good quarter.
Amir Schlachet -- Co-Founder and Chief Executive Officer
Thanks, Scott.
Operator
Our next question comes from the line of James Faucette from Morgan Stanley. Go ahead, please.
James Faucette -- Morgan Stanley -- Analyst
Great. Thank you. I wanted to ask just a couple of follow-up questions. First, in terms of your existing customers, I know you said that the NRR was kind of moving around and wasn't quite as strong as it has been historically.
But can you give us a little color on how the same-store sales component of that is tracking and if you've made any adjustments to how that's being incorporated into your outlook for this year?
Ofer Koren -- Chief Financial Officer
Sure. Thank you for that, James. It's Ofer. So, I was referring previously mainly to that component.
The same-store sales has been lower than the historical average, and it has been volatile. However, we see sort of stabilizing around the levels that we've assumed or used for our budget. So, it's -- you know, there was a drop in mid-February that we talked about in the previous quarter, then it came back. And since then, it is sort of hovering around the same levels with some volatility.
James Faucette -- Morgan Stanley -- Analyst
Great. Appreciate that. And then when -- back on, you know, Shopify and Shopify Markets Pro, can -- you know, it sounds like that that's continuing to track well. If you can give us a little more insight into how that develops sequentially? And then, you know, clearly, you're doing a lot to add incremental functionality.
Is -- I guess the -- with the comment that that'll increase the applicability, is that built into the acceleration you're expecting in the latter part of this year or is -- should we think about there being more of a lag and there being more of an impact in trajectory in '25? Thanks.
Amir Schlachet -- Co-Founder and Chief Executive Officer
Yeah. Thanks, James. So, in terms of the adoption rate, we see a constant stream of merchants that is joining, and it's -- we're constantly working, not just on features that have to do with the offering itself, but also the onboarding process, which is not less important, and making it even more seamless and even faster for merchants to onboard and start trading. So, this, together with the larger appeal as we roll down -- or roll out more features, should gradually enhance that kind of daily or weekly pace of merchants joining the platform.
So, we do bake into our assumptions going forward the kind of gradual increase in that pace when we look on a longer term, but also taking into account that these are all new merchants. So, as the year progresses, we should get -- it should get increasingly meaningful because we get more and more of these merchants to trade in parallel on the platform.
Operator
Thank you. Our next question comes from the line of Brent Bracelin from Piper Sandler. Go ahead, please.
Brent Bracelin -- Piper Sandler -- Analyst
Thank you. So, sounds like the large merchants here are helping drive this second half acceleration. It sounds like you're getting more interest from large merchants in the pipeline. I just wanted to double-click into why now.
Could you talk about why these large merchants are now turning to Global-e? The tough macro out there. There are certainly challenges. So, I'd love to better explain kind of why you're seeing the large markets turn to Global-e now. Thanks.
Nir Debbi -- Co-Founder and President
Hi, Brent. It's Nir. Then, overall, we have seen a movement toward larger merchants that started in COVID. COVID pushed much more larger retailers toward accelerating the direct-to-consumer approach, especially on a global level, as most of them had it in their home markets.
And we do see this being accelerated now with more RFPs coming out as domestic markets, I assume, are more challenging or more saturated for many of them and they do want to have further growth and further profitability that can be provided by direct-to-consumer and not through wholesale or middlemen in different countries around the world. So, we do expect it to continue to grow. And I think it also relates to Global-e's positioning that, over time, builds much more expertise and brand position as market leader in supporting those large brands generating great results and making their operations much more seamless and simple trading around the world. And we continue to see this growing and accelerating over time as we're able to build more capabilities, being much more localized in more markets around the world, and gain and generate more data out of this growth.
So, the combination of it all, I think, creates this flywheel effect that would continue to attract larger business into the company as we see it.
Brent Bracelin -- Piper Sandler -- Analyst
Nir, thanks for that. And then, Ofer, if I think about the GMV growth guide at the midpoint versus the revenue guide at the midpoint, can you just talk a little bit about take rate and expectations on take rate and what's driving the improvement here in Q2?
Ofer Koren -- Chief Financial Officer
Yeah. So, basically, as we mentioned previously, we expect -- while we do expect some volatility in take rates, depending on specific GMV mix, we expect it to be much more stable. If you look at the entire year compared to previous years, we expect it to be close to 16% over the year, with less volatility between quarters. As we've mentioned, we do see multilocal growth normalizing, not because they're -- those merchants are not growing.
They're growing very nicely. But last year, they either -- that the larger of those either expanded their business with us or launched the business with us, so it was a unique year in that perspective. So, we see more normalized take rates. There aren't many changes.
It's mainly sort of marginal movement, depending on the GMV mix. But we do expect it to stabilize below 16%.
Brent Bracelin -- Piper Sandler -- Analyst
Makes sense. Thank you so much.
Amir Schlachet -- Co-Founder and Chief Executive Officer
Thanks, Brent.
Operator
Our next question comes from the line of Andrew Bauch from Wells Fargo. Go ahead, please.
Andrew Bauch -- Wells Fargo Securities -- Analyst
Hey. Good morning. Thanks for taking the question. I just wanted to get a product update on the demand gen solution that you were planning to launch in the second half.
I mean, maybe an update on, you know, early receptiveness you've heard from clients and whether that can meaningfully move the needle on revenues or margins as we get in the back half of the year?
Nir Debbi -- Co-Founder and President
Hi. Thank you for the question. It's Nir. We continue to invest in building our demand gen capabilities.
We did, over the last few quarters, build expertise and an in-house specialized agency to support our brands in growing their demand generation. In the second part of the year, we are going to launch to support it based on the border-free acquisition, a unique proposition that would support us in driving our brands' growth. We are now in the early stages of introducing this solution to our merchants. It's not live for them yet.
It's just being introduced to them now in order to get the buy-in, in order to get them live on it in the second part of the year. We do see a very great interest in it, and we do expect high adoption. We do believe it will accelerate the growth, and we will start seeing positive effect as of the last quarter of the year, but much more when we look into 2025 onwards. This does -- going to, as we see it, accelerate our growth and our client's growth, based on actually increasing NDR.
We expect that trading merchants today and merchants that will launch with us in the future would be able to penetrate new markets and increase their footfall in current markets with these services. So, we do have high hopes to it. Most of it will not materialize, of course, in 2024. We do see it as a contribution that's going to grow as of 2025 onwards.
Andrew Bauch -- Wells Fargo Securities -- Analyst
That's definitely something to look forward to. Just touching on adjusted EBITDA. You know, another nice quarter of stability there. Just thinking about the back half ramp with Markets Pro and with the two large merchants, how do you feel from an investment perspective that you're positioned today and how do you think that that can translate to margins as we get in the back half of this year and then into 2025? Just trying to better understand the modeling here.
Ofer Koren -- Chief Financial Officer
So, EBITDA, you know, as reflected in our guidance, we expect the margin to grow -- to continue to grow in 2024 and to be around 18%. The economics of, you know, new merchants coming in or the Shopify Markets Pro offering, you know, obviously, if those are large merchants, the economics are a bit different. But on the same level, we've launched many smaller merchants in the first half of the year. So, there is a balance there.
We don't expect any significant changes. We expect to see an improvement over time, as reflected in our guidance, for the entire year as well.
Amir Schlachet -- Co-Founder and Chief Executive Officer
Yeah. And it's Amir. I'll just add maybe that we do -- we've spoken a couple of times in the past and also in this call, we strongly believe that there's a huge greenfield opportunity still ahead of us. So, we do -- it's important to note that we do still prioritize growth over profitability.
So, whenever we see and we continue to see all the time opportunities to reinvest in the business, of course, always watching our operational expenses growth and making sure that we continue to gradually improve on margins, but still, we continue to invest in adding more resources on -- both on the R&D side and across the rest of the business, to make sure that we continue to be well-positioned to capture this opportunity.
Operator
Thank you. Our next question comes from the line of Pat Walravens from JMP. Please go ahead.
Pat Walravens -- JMP Securities -- Analyst
Great. Thank you. So, Amir, big picture, you have all these growth drivers. You've got Shopify.
You can go more in the U.S., then you can go internationally. You just launched with Wix. You're adding more bigger brands. You have the demand gen solution coming out.
So, the question is what are the constraints on the ability of this company to scale? You know, you're going to do a billion next year. Why can't it grow to 10 billion?
Amir Schlachet -- Co-Founder and Chief Executive Officer
I don't think we can't. I think we can, Pat. I think it's -- the opportunity is there. I think our product market fit is there.
I think we have, in the pipeline, also additional complementary services that we can add. So, all of that together, I think we're on the right path to continue growing. We are also constantly working on enlarging our already significant ecosystem of great partners around us where they can contribute to our growth and we can contribute to their growth. So, I think the main constraints are time and, of course, as always, execution.
And we continue to focus on execution. We continue to make sure that we do the best job possible for the growth of our merchants. And we believe that as we continue to do so, growth will continue to come and we can continue to materialize that opportunity ahead of us.
Pat Walravens -- JMP Securities -- Analyst
Awesome. All right. And I'm looking forward to seeing you guys on Wednesday in Tel Aviv. So, congratulations.
Amir Schlachet -- Co-Founder and Chief Executive Officer
Same here. Thanks, Pat.
Operator
Our next question comes from the line of Maddie Schrage from KeyBanc Capital Markets. Please go ahead.
Maddie Schrage -- KeyBanc Capital Markets -- Analyst
Hey, guys, and thank you for taking my question. I was just wondering if you can give an update on the border-free migration. Just kind of wondering maybe what percentage of customers have moved over to the Global-e platform and kind of any early learnings on that uplift that you could potentially see there. Thanks.
Nir Debbi -- Co-Founder and President
We do continue to work with the clients toward migration to end by the end of this year or latest, if we see there is a need for it, early Q1 next year. The clients that have migrated, we have seen great results in uplifting the sales conversion rates, driving better performance, better sales, based on the, I would say, a larger suite of solutions and services on our platform. We do expect that once the vast majority of border-free clients would migrate, we will see a better trading with them in the following quarter -- in the following quarters. So, we are optimistic about it.
It is, as we indicated in the past, going slower than initially expected, so we do believe that some of it will roll out into Q1 of next year. However, we are happy with the results that we have seen on migrated clients.
Maddie Schrage -- KeyBanc Capital Markets -- Analyst
Great. And then just a quick follow-up, do you have any callouts from maybe a geo perspective? Are there any standouts in terms of inbound markets, either headwinds or tailwinds? Thanks.
Nir Debbi -- Co-Founder and President
I think that we constantly see different changes in different markets around the world in terms of inbound volumes. As some countries face more challenging macro, you see their growth declining. Some of it -- some of the markets are affected by geopolitics. If you look at the inbound into Israel or Ukraine, where you see the markets actually shrinking in two-digit percentage pace heavily.
But because of our global nature and the amount of corridors we sell into, as -- and actually, I think that, all in all, as Ofer indicated, we do see some stability. So, the overall numbers are slightly below historical averages, but they are in line with what we expected for this year, which was, I would say, a bit softer macro, in general, than previous years. Despite the fact that, yes, there is volatility, some weeks looks better or less, but overall, I think that we do see now a stable, relatively OK macro. Not as great as in previous years, but I would say an OK macro, in general, reflected in same-store sales across different corridors.
Operator
Thank you. Our next question comes from the line of Mark Zgutowicz from the Benchmark Company. Go ahead, please.
Mark Zgutowicz -- The Benchmark Company -- Analyst
Thank you. Hi, guys. Just a question around the onboarding process for Markets Pro merchants. I know there's been some progress made there.
I'm just curious, in terms of, you know, lifting the friction there, are those capabilities now in place or are there still more enhancements that may accelerate the onboarding of U.S. merchants? And then is this the key variable in terms of moving Markets Pro outside the U.S. with Shopify? Thanks.
Nir Debbi -- Co-Founder and President
Yeah. Thank you for the question. It's Nir. We do continue to roll out features and process alignments in order to make the onboarding quicker, more seamless, and to gain a great -- even better results out of the gate.
However, also on the ongoing trading and the market segments and vertical that the solution is geared for, we do have still a rollout plan of different features and capabilities that will be rolled out through the coming quarters. On the back of this completion, of course, we would go into a much wider rollout. But this is dependent, of course, on Shopify and their decisions. But we are fully aligned on the road map ahead and what we need to achieve in the coming quarters in order to continue with the rollout.
Mark Zgutowicz -- The Benchmark Company -- Analyst
Thanks, Nir. That's helpful. And then one quick one for Ofer, possibly, on luxury. Just curious how that segment is pacing first half versus -- or just year over year -- first half year over year? Thanks.
Ofer Koren -- Chief Financial Officer
Yes. So, regarding luxury, 2023 was not a good year for luxury, as we discussed several times. And since then, we've seen it sort of stabilizing and coming back to growth, not very strong growth. But after the lows that we have seen during some of the quarters, mainly, I think, it was in Q3 last year, it has stabilized and gone back to growth, maybe not growing as fast as other segments, but positive growth.
Operator
Thank you. Our next question comes from the line of Matt Coad from Autonomous Research. Go ahead, please.
Matt Coad -- Autonomous Research -- Analyst
Hi. Hey, guys. Thanks for taking the question. I'm curious if you could unpack the growth in sales and marketing expenses, ex the warrant amortization, sorry about that.
It's growing at a really fast pace, as you noted in your prepared remarks. Just curious, is a lot of this growth coming mainly from Shopify's revenue share, or are there changes to your go-to-market approach that we should be aware of? Thanks.
Ofer Koren -- Chief Financial Officer
Sure. So, as you mentioned, we do have sort of a variable cost in our sales and marketing, which is the Shopify rev share component, and it is growing. So, I think most of the growth in expenses or the -- not most of the growth, but most of the extra growth is due to Shopify rev share expenses. However, nothing special to report, but we are, you know, continuously expanding our sales force.
It's a gradual expansion. But, you know, as we grow, we are bringing in more people, but not anything out of the ordinary.
Operator
Thank you. We will take our last question from the line of Matt O'Neill from FT Partners. Go ahead, please.
Matt O'Neill -- Financial Technology Partners -- Analyst
Hey, gentlemen. Thanks so much for squeezing me in at the end. A lot of good questions were asked and answered. Maybe first, Ofer, I know you mentioned a couple of points contributing to the growth in take rate and how that will stabilize close to 16, you mentioned.
This quarter, the net take rate actually outperformed by a good amount, and I was just curious if there was any, you know, callouts to attribute that to or anything that, you know, we should expect to be stickier going forward or if it was maybe more of a mix shift. And then I'll just get my follow-up in there now. I know a bunch of people asked about Shopify Markets Pro and specifically, you know, kind of the international rollout. Is that something just from a timeline perspective, you know, be conservative, we should think about international markets there, you know, as a 2025-and-beyond-type of a discussion? Thanks a lot.
Nir Debbi -- Co-Founder and President
In terms of the international rollout, I think it's also dependent on Shopify plans. So, we can't commit or comment about it without being aligned with Shopify. But I do expect that if, in the coming quarters, we meet our targets, we will see additional markets being rolled in. When? I think it's much more a decision for Shopify to make.
Matt O'Neill -- Financial Technology Partners -- Analyst
Understood. And on the net take rate this quarter, anything to think about going forward or maybe some unique mix, elements that were idiosyncratic?
Ofer Koren -- Chief Financial Officer
Yeah. So, you know, as we previously stated, some of it is due to GMV mix. However, we do see, you know, a clear line of improvement over time, you know, due to, one, efficiencies, you know, different processes. We brought in -- we have a team, a very senior team that is going through the organization and mapping it for AI initiatives.
I think that we've mentioned in the previous call that we had some very nice processes that are implemented that are already contributing, mainly around our service, but also in other areas. So, this is just an example. Another example is classification -- duty classification. And we do have quite a few initiatives, but it's not just AI initiatives, but also other processes and also economies of scale that we're pushing.
So, over time, we do expect to see an improvement. However, as I mentioned, this -- the gross margin we had this quarter was high, and some of it was due to the specific revenue and GMV mix.
Operator
Thank you. There are no further questions at this time. I'd now like to turn the call back over to Mr. Amir Schlachet for final closing comments.
Amir Schlachet -- Co-Founder and Chief Executive Officer
Thank you very much, and thank you, everyone, for joining us today, and we very much look forward to seeing you again on our future earnings calls. Just before we adjourn, I would like to take this opportunity again to say a big thank you to all of our wonderful team members throughout the world. Your hard work and complete dedication to the success of our merchants are and will always be the key driving force behind our continued growth and success. So, goodbye to you all and take care.
Operator
Thank you, sir. [Operator signoff]
Duration: 0 minutes
Call participants:
Erica Mannion -- Investor Relations
Amir Schlachet -- Co-Founder and Chief Executive Officer
Ofer Koren -- Chief Financial Officer
Will Nance -- Goldman Sachs -- Analyst
Nir Debbi -- Co-Founder and President
Samad Samana -- Jefferies -- Analyst
Brian Peterson -- Raymond James -- Analyst
Koji Ikeda -- Bank of America Merrill Lynch -- Analyst
Scott Berg -- Needham and Company -- Analyst
James Faucette -- Morgan Stanley -- Analyst
Brent Bracelin -- Piper Sandler -- Analyst
Andrew Bauch -- Wells Fargo Securities -- Analyst
Pat Walravens -- JMP Securities -- Analyst
Maddie Schrage -- KeyBanc Capital Markets -- Analyst
Mark Zgutowicz -- The Benchmark Company -- Analyst
Matt Coad -- Autonomous Research -- Analyst
Matt O'Neill -- Financial Technology Partners -- Analyst
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