True, the fastest-growing global platform of innovative talent management products and services, announced today it has appointed global marketing executive Gail Tifford as a partner in the True Search Consumer practice.
Tifford is a widely recognized trail-blazing executive in the marketing and media industries. She spent more than 20 years at Unilever building their diverse portfolio of brands in the age of digital disruption. After Unilever, she served as Global Chief Brand Officer at WW (Formerly Weight Watchers), where she led the worldwide marketing and branding strategy, which transformed the company from weight loss to a global wellness brand. During her tenure, she built the brands’ unified marketing, content, e-commerce and consumer product capabilities.
Tifford will officially join True in September and apply her marketing expertise and innate leadership ability to connect executives with innovative tech-forward companies.
“Gail deeply understands that accelerated business growth and sustained performance rely on having the right talent in the right roles. After decades of leading diverse teams, she’s not only an industry expert, but she’s also a natural connector of people. It’s her superpower,” said Todd Zangrillo, partner and True Consumer Practice Lead. “I’ve had the pleasure of working with Gail over the years and I’m thrilled to now welcome her as a colleague. She brings an energy and passion that complement True’s culture and she’ll be an invaluable advisor to both our internal team, and to the world-class clients and executives we work with every day,” Zangrillo added.
“Joining True is a natural progression of the work I’ve done throughout my career. I’ve always believed that people are an organization’s most valuable asset and the key to unlocking growth,” said Tifford. “This also comes at a point in my personal and professional life where focusing on people is my first priority. I realized I could have an impact at one company – or, with True, I could help make a difference at hundreds,” Tifford concluded.
Tifford is a co-founder of #SeeHer, the leading global advocacy group for increasing the accurate portrayal of girls and women in media and advertising. For her work pioneering #SeeHer, in 2019, she was presented the first Marketer for Change Award from Gloria Steinem and the esteemed Women’s Media Center. She also serves on the board and is chair of Nominations and Governance Committee of Fossil Group Inc. (NASDAQ: FOSL) and a board member of Open Farm Pet. A true advocate for change, she also serves as an advisor to the Child Mind Institute.
Tifford received her B.A. from Tufts University and a J.D. from Brooklyn Law School.
ABOUT TRUE
True is a platform of products and services driving the intelligence behind talent management:
True Search
Global recruitment for board members, c-suite executives, VPs, directors, and other strategic talent. We focus on investment firms, their portfolio companies and public companies seeking transformative growth.
Thrive
Collaborative, real-time talent relationship management software and information services for search firms, in-house recruiters and VC/PE firms looking to make better hiring decisions.
Synthesis
A multi-layered approach to leadership assessment and development, which combines the evaluation methods of elite military units, executive coaching techniques and agile methodology principles.
AboveBoard
True co-founded AboveBoard, a diversity-focused startup bringing unparalleled solutions to the critical need to bring more women and executives of color to leadership roles. With AboveBoard's two-way platform, members get unique visibility to hundreds of opportunities while companies get access to qualified candidates.
True Equity
True Equity provides exposure to high-quality venture capital and growth equity investments. As a value-added talent partner, True Equity makes direct investments alongside premier investors. True Equity Fund I participates in Series A and B investments. True Equity Growth Fund II focuses on late stage venture and growth equity companies.
Vera
Vera is a family of investment funds that backs exceptional entrepreneurs and companies dedicated to changing our collective future through technology at the pre-seed, seed, early, and late stages.
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