CENTR Announces Distribution of Its Non-CBD Line with KeHE Distributors and Addition of VP of Sales to Lead Nation-Wide Growth

Vancouver, British Columbia--(Newsfile Corp. - April 24, 2023) - CENTR Brands Corp. (CSE: CNTR) (FSE: 303) (OTCQB: CNTRF) ("CENTR" or the "Company"), a leading manufacturer of CBD and non-CBD health and wellness beverages, is pleased to announce the continued expansion of its nationwide distribution footprint for CENTR Enhanced with KeHE Distributors and the appointment of a new Vice President of Sales, Josh Rosinsky, to lead its growth.

Josh brings over 20 years of experience in running national sales teams, establishing distribution matrices, and building powerful brands. He expressed his excitement about joining CENTR, saying, "CENTR has built an incredibly strong national brand and has been on my radar during my tenure at other leading brands as a group to watch out for. When CENTR announced the launch of its non-CBD line, CENTR Enhanced, and entered the $140 billion global functional beverage category, I jumped at the opportunity to participate in extending the brand leadership with the Company's new line. I believe retailer and distributor demand for CENTR Enhanced is going to explode, and since joining the Company, I have been very busy with those meetings. The consumer is looking for convenient solutions that can deliver on their emotional demands, and CENTR's portfolio solves what they are looking for: immunity building and mental wellness. I am thrilled to be part of this team and look forward to achieving new milestones with CENTR."

With Josh's wealth of experience and his strong belief in CENTR's potential, the company is poised for tremendous growth and success in the functional beverage category. The company looks forward to building a stronger brand and meeting the consumer's demand for high-quality, all-natural wellness solutions. "CENTR Brands is incredibly excited to have Josh on the team," said CENTR's CEO Arjan Chima. "Josh brings an extraordinary level of experience and relationships to fold and is an excellent addition to help drive CENTR's success."

CENTR Enhanced has drawn considerable attention from retail partners & distributors since launching in January. Already in the first few months, CENTR has onboarded an array of distributors throughout existing markets, including: SF Naturals in Northern California and Seacoast Distributors in Southern California. Most recently, KeHE Distributors has agreed to distribute CENTR Enhanced in 6 distribution centers. With more than 6,800 employees and a 16-distribution center network across North America, KeHE is one of the largest and most respected pure-play grocery and natural distributors in the nation. "KeHE is a natural fit for CENTR, as we are focused on getting our beverages to consumers who seek mental clarity, consumers who regularly shop within KeHE's distribution footprint," said Arjan Chima. In addition to these exciting initial distributor relationships, CENTR is already in the process of onboarding additional distributors. As CENTR continues to expand its national distribution network, we anticipate geometric levels of growth in the coming year(s).

"We are delighted at the enthusiastic response that CENTR Enhanced is generating from an expanding list of distributors across the country. Whether the consumer is finding CENTR through various channels such as the cold box at grocery stores, online channels like DrinkCENTR.com or FindYourCENTR.com. or through interactions with CENTR's brand partners including George Stroumboulopoulos, we take pride in helping consumers enjoy great-tasting products that support their health and wellness goals."

Mr. Chima commented on the expansion, saying, "We are thrilled to witness the sustained expansion of our non-CBD product range. Our commitment to using high-quality, efficacious, all-natural ingredients has resonated with our health-conscious consumer, and we remain steadfast in our goal to increase accessibility to our products."

About CENTR Brands Corp.

CENTR Brands Corp. is one of North America's leading functional wellness beverage companies. The Company develops and markets non-alcoholic, functional beverages and powders for the global market. The Company produces CENTR and CENTR Sugar Free, both sparkling, low calorie CBD beverages; CENTR Instant, a family of on-the-go, adaptogen-based CBD powders; and CENTR Enhanced, a refreshing, ZERO calorie, non-CBD, nootropic and adaptogen sparkling water incorporating a variety of science-backed ingredients.

For more information on CENTR Brands visit www.findyourcentr.com or contact us at media@findyourcentr.com. Be sure to follow us on social media @findyourcentr and @drinkcentr. Consumers that do not yet have a local CENTR Brands retailer can visit our online store at: www.findyourcentr.com

On behalf of the Board,

CENTR BRANDS CORP.
/s/ Arjan Chima
Arjan Chima, Chief Executive Officer

Forward-Looking Information
This press release may contain "Forward-Looking Statements" within the meaning of applicable Canadian securities laws. Forward-looking statements are not comprised of historical facts. Forward-looking statements include estimates and statements that describe the Company's future plans, objectives or goals, including words to the effect that the Company or management expects a stated condition or result to occur. Forward-looking statements may be identified by such terms as "believes", "anticipates", "expects", "estimates", "may", "could", "would", "will", or "plan". Since forward-looking statements are based on assumptions and address future events and conditions, by their very nature they involve inherent risks and uncertainties. Although these statements are based on information currently available to the Company, the Company provides no assurance that actual results will meet management's expectations. Risks, uncertainties and other factors involved with forward-looking information could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information. Forward-looking information in this news release includes, but is not limited to, the Company's intentions regarding its objectives, goals or future plans and statements, including with respect to the completion of the Offering, the proposed use of the net proceeds of the Offering, the value proposition the Company offers to consumers, the Company's ability to capitalize on global health & wellness trends, its ability to grow revenue opportunities and improve returns to its shareholders, the Company's positioning in the emerging health beverage market and the Company's ability to drive sustainable, industry-leading growth. Many factors, both known and unknown, could cause results, performance or achievements to be materially different from the results, performance or achievements that are or may be expressed or implied by such forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements or information to reflect changes in assumptions or changes in circumstances or any other events affecting such statements and information other than as required by applicable laws, rules and regulations.

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