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Mars Launches Bold Gum Innovation: New Fruit-Flavoured EXCEL® Refreshers: A Bold Innovation in Soft Chew Gum

Newswire.ca - Mon Jul 22, 8:30AM CDT

#1 gum brand in Canada, EXCEL® Gum, to offer Refreshers in three fruity flavours: strawberry, blueberry and tropical

TORONTO, July 22, 2024 /CNW/ - EXCEL® Gum, proudly part of Mars, is giving consumers a new way to do what feels fresh with its latest product launch, EXCEL® Refreshers. Pairing Canada's #1 Everyday Confectionery brand, EXCEL Gum, with the fruity flavours of strawberry, blueberry and tropical, EXCEL Refreshers gives consumers the flavours they crave in a gum they already know and love. This innovative soft chew gum format, distinct from traditional pellets and sticks, features a soft coating on the outside, pillow shape and long-lasting taste.

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