Image source: The Motley Fool.
Bumble(NASDAQ: BMBL)
Q1 2024 Earnings Call
May 08, 2024, 4:30 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Hello, and welcome to the Bumble first quarter 2024 financial results conference call. My name is Elliot, and I'll be coordinating your call today. [Operator instructions] I would now like to hand over to Cherryl Valenzuela, VP of investor relations. The floor is yours.
Please go ahead.
Cherryl Valenzuela -- Vice President, Investor Relations
Thank you for joining us to discuss Bumble's First Quarter 2024 Financial Results. With me today are Lidiane Jones, CEO; and Anu Subramanian, CFO of Bumble. Before we begin, I'd like to remind everyone that certain statements made on this call today are forward-looking statements. These forward-looking statements are subject to various risks and uncertainties and reflect our current expectations based on our beliefs, assumptions, and information currently available to us.
Although we believe these expectations are reasonable, we undertake no obligation to revise any statement to reflect changes that occur after this call. Descriptions of factors and risks that could cause actual results to differ materially from these forward-looking statements are discussed in more detail in our earnings press release and filings with the SEC, including our annual report on Form 10-K for the year ended December 31st, 2023, and our subsequent periodic filings. During the call, we also refer to certain non-GAAP financial measures. These non-GAAP measures should be considered in addition to and not as a substitute for or in isolation from our GAAP results.
Should you invest $1,000 in Bumble right now?
Before you buy stock in Bumble, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Bumble wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $554,830!*
Stock Advisor provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month. TheStock Advisorservice has more than quadrupled the return of S&P 500 since 2002*.
*Stock Advisor returns as of May 6, 2024
Reconciliations to the most comparable GAAP measures are available in today's earnings press release, which is available on the investor relations section of our website at ir.bumble.com. And with that, I'll turn it over to Lidiane.
Lidiane Jones -- Chief Executive Officer
Thank you, Cherryl, and good afternoon, everyone. We have had a very productive start to 2024. Bumble is where women make the first move, and it continues today. As I complete my first 100 days as Bumble CEO, I'm even more energized by Bumble's unique position to help the world create healthy and equitable connections throughout people's lives, focused on women's experiences.
That's what Bumble has always been about and our mission, coupled with our product-led approach to meeting customers where they are, makes Bumble more relevant than ever. We kicked off the year with discipline and speed and delivered solid Q1 performance while also executing our exciting plans for Bumble app. We launched the first stage of this journey last week. I've been very impressed with our team's energy and pace of innovation and there's a lot more to come over the course of the year.
I will detail what's new with a Bumble app in a moment. But first, let me recap the financial results. Our first quarter performance was solid across our key metrics. Total revenue in Q1 reached $268 million, up 10% year over year, driven by Bumble app revenue of $216 million, which was up 11%.
Both Bumble and Badoo apps grew paying users year over year and sequentially with Bumble app net adds of 42,000 in this quarter. Based on third-party data, Bumble app's worldwide downloads on an absolute basis through year over year and sequentially in Q1. We also continue to expand our global download share fueled by international markets in Western Europe and Latin America. These results, combined with continued financial discipline, enabled us to deliver a significant improvement in our margin.
Adjusted EBITDA in Q1 reached $74 million or 28% of revenue. We also returned $84 million of capital to our shareholders throughout our stock repurchase program. Since joining Bumble, I have prioritized listening to our community, including our Gen Z customers. These conversations confirm our thesis core to Bumble that an overwhelming majority of women view equality as a core priority in relationship.
We have also learned that how women define equality is evolving. Women want choice and autonomy. And with Gen Z, in particular, they want to make more human connections in their lives, whether it's dating or friendship, and they want flexibility in how they make their connection. We believe addressing these needs is how we unlock growth in this category, and it validates our long-term view of where we're taking Bumble, including how we think of the role of BFF.
All of the feedback we have received from our customers reaffirms that Bumble has a strong foundation in place to deliver what customers want today. That brings us to our Bumble app relaunch last week, where we showcased the first chapter of our extended vision for Bumble and how we're innovating to make our customers' dating experience even better. Our refreshed brand identity and new product features are designed to support three goals: improve the core experience of our customers, enhance trust and safety, and increase our options for monetization. Let me touch on each.
First, we're improving the core user experience, starting with opening moves. We have expanded upon our signature to make the Fruitz move by introducing choice in how connections are made. Women can choose to make the first move as always. And now they can choose to have a question set that their matches can respond to, creating a new way to engage with connections while retaining control.
I want to be clear, women still make the first move at Bumble. They now have additional control over how that happens, and we'll continue to emphasize that with our customers. In addition to opening moves, we launched a suite of new features an improved profile creation flow to make it easier for customers to get started, an increase in the minimum number of required photos to enhance self-expression. Advancements to For You algorithm previously called Best Bees to accelerate compatible discoveries and updated our dating intention badges to help our customers better communicate what relationships they're looking for from casual all the way to serious.
We complemented this richer product experience with a global marketing campaign, "We've changed so you don't have to." The first phase of this campaign showcases how our product updates deliver a better dating experience while underscoring that Bumble has always and will always stand for women. "We've changed so you don't have to" is underway in 15 markets, including the U.S. This robust marketing campaign taps multiple channels and activates Bumble's large college ambassador network and global influencer marketing. Second, we're embracing trust and safety for women in the app.
This quarter, we advanced photo verification on Bumble with significant updates to our own developed computer vision model for likeness comparison between someone's verification photo and profile photos. As a result, we have improved automation rates at both the user and the photo level while maintaining precision and reducing our manual moderation cost. It's important to note that as we continue to innovate, trust and safety features will be a big part of future chapters of Bumble's evolution, and it is a key part of prioritizing a healthy ecosystem in our products. Finally, we're expanding monetization with our updated Premium Plus subscription tier.
We continue to have conviction that our subscription tiers are designed to bring value to our customers by offering them the fastest path to finding their matches. Premium Plus is built on this principle, and we increased its value in this release by updating the feature set with personalized photo insights and better match curation. We see Premium Plus as a valuable future revenue stream and expect to continue to add additional features and optimize pricing for the subscription tier. Beyond Premium Plus, we're continuing to run global pricing optimization and expanding further into existing growth markets in Western Europe, LatAm, and Asia.
Overall, the Bumble app launch feedback from customers has been tremendously valuable to us. We captured the attention of young users who loved our marketing campaign and are taking the time to share their thoughts and what they would like to see us do next. It's clear that customers of all ages want Bumble to be the brand that they trust, to really understand and meet their needs. Based on early data from last week, we have seen strong improvements in engagement trends, including an increase in chat initiation with almost half of new users adopting opening moves, and most importantly, an increase in users getting matches.
This has been an encouraging start. Now turning to our other apps, Badoo delivered positive revenue growth in Q1. We plan to continue building on this momentum with product innovation and a targeted marketing campaign aimed at improving brand awareness, especially among women. Our goal is to showcase Badoo as the app that builds dating confidence enabling its loyal user base to express and be their real selves in a safe and trusted environment.
Our team is also focused on unlocking the significant market opportunity beyond dating. We increasingly envision Bumble BFFs as an integrated part of how we help our customers find meaningful relationships in love. And as I noted earlier that vision is supported by the community feedback we've received as part of the Bumble app relaunch. Given the loneliness epidemic in society, there's significant demand for a safe space online for more genuine human connection and Bumble has the potential to fulfill that need.
We are actively looking at ways to accelerate the road map for Bumble BFFs, and we'll share more in the coming months. As we drive our future roadmap, it's been exciting to see our team's enthusiasm to integrate AI into our offerings in important ways. Bumble has incredibly strong data, AI capabilities, and technical talent in the company today. And since the start of the year, we're more rapidly embracing the advancement of generative AI to accelerate innovation focusing on compatibility, profile creation experiences, better understanding of our customers' evolving intent, and continuing to lead in trust and safety.
We're also targeting the use of generative AI to drive efficiency both for Bumble and for our customers with enhanced customer service as one key example. I also want to speak to our organizational transformation. We've made some difficult but important structural changes to enhance our agility and efficiency. And I couldn't be more proud of how our employees have embraced the course for charting as a company.
I'm also excited about the significant senior leadership talent who have joined us in critical areas such as product, engineering, operations, and people, all of whom bring excellent track records and high-growth tech companies. Our organization is moving forward as a performance-focused team that brings the collective skills and experiences needed to execute our strategy and scale the business. The first four months of this year demonstrate that we have come together well and executing effectively. I'm also grateful to the team for staying committed to our mission and values and for rallying around important work we're doing to champion women, not just in our apps, but in society more broadly.
This quarter, we proudly joined 19 prominent business peers from a range of industry to participate in the Don't Ban Equality coalition's latest ad campaign in support of reproductive healthcare. We are also celebrating the introduction of a U.S. federal bill to fight cyberflashing, a cause that we have backed successfully for years at the state level. I'm also proud of Bumble's support of women athletes in the U.S., and it was a joy to watch Cameron Brink, one of Bumble's sponsored student athletes be selected in the WNBA Draft to play at the LA parks.
Cameron, the entire Bumble team loves watching you play, and we are cheering for you. Finally, I want to thank our shareholders, our partners, and above all, all of our customers for the trust and support you've given Bumble. It's been amazing to see what we can accomplish in such a short amount of time. I'm filled with gratitude, enthusiasm, and confidence about where we're going and what we can achieve.
And with that, I'll turn it over to Anu for details on our financial results and outlook.
Anu Subramanian -- Chief Financial Officer
Thank you, Lidiane, and good afternoon, everyone. I'll walk you through our first quarter results and then share more about our outlook for the second quarter and full year 2024. Unless stated otherwise, all comparisons are on a year-over-year basis. Total Bumble Inc.
revenue in Q1 increased 10% to $268 million, in line with the high end of our outlook. Total paying users increased 16% to 4 million, and ARPPU for the quarter was $21.84, down 4%. Revenue from Bumble app increased 11% to $216 million, exceeding the high end of our outlook. The revenue growth was driven by growth in paying users, which increased 18% to 2.7 million.
On a sequential basis, we added 42,000 paying users slightly above our expectations. Bumble app's ARPPU declined 6% to $26.34, primarily due to geographic mix shift. We continue to see year-over-year ARPPU improvement within many of our individual markets, including the U.S., driven by pricing optimization. Badoo app and other revenue grew 7% to $52 million.
Q1 marks four consecutive quarters of year-over-year positive revenue growth for Badoo, an exciting milestone in the turnaround of this brand. Badoo app and other paying users grew 13% to 1.3 million and increased 13,000 sequentially. Badoo app and other ARPPU declined 1% to $12.35. As a reminder, we began including contributions from Fruitz in Badoo app and other KPIs in Q4 2023.
Turning now to expenses. Consistent with previous quarters, we've remained diligent in our spend across all areas of the business while continuing to drive revenue growth. Total GAAP costs and expenses were $219 million for the quarter, down 6% year over year and Q1 net earnings were $34 million compared to a loss of $2 million in the year-ago period. The decline in cost was largely driven by a decrease in stock-based compensation expense related to headcount reduction, partially offset by one-time severance and related charges of $17 million.
On a non-GAAP basis, excluding stock-based compensation and other noncash or nonrecurring items, Total costs and expenses were $194 million, up 5%. Q1 adjusted EBITDA was $74 million, representing a margin of 28%, exceeding the high end of our outlook. Cost of revenue was $80 million and grew 15%. As a percentage of revenue, cost of revenue was 30% versus 29% in the year-ago period, in line with our expectations.
We expect cost of revenue to remain stable as a percentage of revenue for the rest of the year. Selling and marketing expenses grew 6% to $63 million. This represents 24% of revenue versus 25% in the year-ago period. Our spend was lower than anticipated due to timing of certain marketing campaigns that moved from Q1 to Q2 to better align with the Bumble app product relaunch.
G&A expenses were $28 million or 10% of revenue compared to $32 million or 13% of revenue last year. We continue to drive leverage in this line item as revenues have scaled. Product development expenses were flat year over year at $23 million and 9% of revenue. We ended the quarter with $263 million in cash and cash equivalents.
During the first quarter, we repurchased $84 million worth of shares, including $50 million repurchased directly from Blackstone. At the end of Q1, we had $59 million remaining in our authorization, and today, we announced an incremental authorization of $150 million, bringing the total buyback authorized to date to $450 million. We remain committed to our buyback program, and we strongly believe that using our capital to buy back shares at current levels remains a very good investment. Now moving on to our outlook.
As we look ahead to Q2 and the rest of the year, we are very excited about the first phase of Bumble app's relaunch that we unveiled last week. And as Lidiane mentioned, this is just the beginning of several future chapters to come. Our outlook, consistent with expectations we shared on our prior earnings call assumes that current trends will continue in Q2 for Bumble app and that the benefits of improved trends from the app relaunch, along with the release of additional features, will reaccelerate growth in the second half of 2024. As a result, for Q2, we expect total revenue between $269 million and $275 million representing a year-over-year growth rate between 4% to 6%.
Adjusted for FX headwinds, this represents a year-over-year growth rate of 6% to 8%. We expect Bumble app revenue to be between $218 million and $222 million, representing a year-over-year growth rate between 5% and 7%. Adjusted for FX, this represents a year-over-year growth rate of 7% to 8%. We expect Bumble app sequential net adds of approximately 70,000 to 80,000 in Q2.
We estimate adjusted EBITDA will be between $69 million and $73 million, representing 26% margin at the midpoint of the range. As previously mentioned, we delayed certain marketing campaigns from Q1 to Q2, which will result in additional marketing spend this quarter. Our expectations for total marketing spend for the year remains unchanged. For full year 2024, we expect total Bumble Inc.
revenue growth rate of 8% to 11%. We expect Bumble app revenue to grow between 9% to 11% year over year. We maintain our expectations for full year Bumble app net adds of approximately 350,000 to 400,000. We note that FX trends have become more unfavorable since our previous outlook and at current levels, we expect an incremental headwind to revenue of at least 50 basis points.
We also maintain our outlook for adjusted EBITDA margin expansion of at least 300 basis points year over year. This includes the impact of in-year savings from our workforce reduction, which is expected to conclude in early Q3, in line with our prior expectations. We are on track to realize annualized opex savings of approximately $55 million, of which we will selectively reinvest $15 million to drive long-term growth. As a reminder, our adjusted EBITDA outlook excludes the impact of expected severance and other one-time charges related to our workforce transformation, which is now expected to be between $20 million and $22 million slightly below our previous estimate.
In closing, the work we have done in Q1 to rightsize our team, strengthen our leadership bench, and accelerate our pace of innovation provides us with a strong foundation to further leverage our powerful brand. We believe we are taking the right measures to accelerate our growth and capture the large opportunity in the global market for online dating and human connections more broadly. We are confident in our path and ability to drive sustainable, profitable growth, and substantial value for our shareholders. With that, I'll turn it over to the operator for Q&A.
Questions & Answers:
Operator
Thank you. [Operator instructions] Our first question comes from Justin Patterson with KeyBanc. Your line is open. Please go ahead.
Miles Jakubiak -- KeyBanc Capital Markets -- Analyst
Hi, there. This is Miles Jakubiak on for Justin. Just first on marketing. It seems like you guys are talking a little bit more about your college strategy around marketing, around the relaunch and I saw some of your brand campaigns launched over the last few weeks.
So, just curious around your guys' marketing strategy around the relaunch and how you plan to measure performance against that. And then on pricing optimizations, curious if you've seen any early impacts from that. And if you guys expect that to affect ARPPU this year in any direction? Thanks.
Lidiane Jones -- Chief Executive Officer
Thank you, Miles, for the question. Let me start with the marketing. Last week was a big milestone for our company, and I'm very proud of our team for the Bumble app relaunch. It was an important moment for us to recapture Bumble as a culture-defining brand, and we certainly experienced that with the response -- to a very positive response from our customers.
We are taking a very broad approach to our marketing strategy, not only an out-of-home digital, but also, as you mentioned, engaging with our large ambassador program in colleges, as well as our influencer network. This multichannel approach just gives us enough flexibility to reach our very broad customer base from all ages, but certainly allows us to be more relevant in the conversation for our younger users and we certainly achieved that last week. We received a lot of different feedback, reactions, press releases, and so much more. So, we look at a couple of different metrics from a marketing perspective.
We look at top-of-funnel impressions, and sentiment analysis, along with the full funnel transformation, how a customer is going from experiencing our apps downloads, and so forth. And we're pleased with the first week since the relaunch. But most importantly, I am incredibly amazed at the passion that customers expressed for our brand during the launch campaign. It is not only a great opportunity for us to enter the conversation, but it also allows us to see that Gen Z customers are looking for Bumble to be the brand that engages with them.
In terms of pricing, we look at pricing broadly as well. So, we have a very early journey still from a monetization perspective across the company. We feel convicted that our subscription tiers are going to set us up for great growth in the long term. As we talked about in our prepared remarks, Premium Plus is our newest subscription tier introduced only a few months ago, and we believe that adding more value differentiation over time will allow us to accelerate future revenue across all of these subscriptions.
Last week, we introduced a couple of important capabilities for Premium Plus including profile photo analysis, along with more curated matches and improvements to our For You algorithm. These improvements are very much focused on helping our customers get their matches the fastest way possible. That clear value proposition is really aimed at helping increase conversion and ARPPU across our tiers.
Miles Jakubiak -- KeyBanc Capital Markets -- Analyst
That's helpful. Thank you.
Lidiane Jones -- Chief Executive Officer
Thank you.
Operator
We now turn to Andrew Marok with Raymond James. Your line is open. Please go ahead.
Andrew Marok -- Raymond James -- Analyst
Hi, thank you for taking my questions. On the relaunch, again, you've mentioned that it's a continuous process, and I'm sure there's plenty more interesting in the pipeline. But what about these specific features that you've launched to date made them the ones that you wanted to lead with and kind of create that new brand message around?
Lidiane Jones -- Chief Executive Officer
Thank you, Andrew. One important aspect for us is reinvigorating and reaffirming to our customers that Bumble stands for women. Make the First Move has been our signature product experience and remains the signature experience today. Our goal is to evolve with our customers.
And based on months of engaging with women and understanding how equality matters for them, not only in terms of their experience but also what it means for them today? What does it mean to be an empowered woman today? And we learned that control and autonomy are key aspects of how women want to feel empowered. So, we've expanded Make the First Move to give women exactly that, more control in how they make the first move, and we received a lot of positive reactions from our customers because we have helped those shape what that experience really looks like. So, this first relaunch was really important, a first chapter of the evolution that we see the pace of innovation of the company and the product over the course of this year. But we introduced a number of other capabilities as well, profile experience improvement.
We enhanced the algorithm for For You broadly. We added additional safety capabilities and increased the minimum number of photos so that customers are self-expressing more. All of that is aimed at helping our customers be successful in our app. And that's going to be, as you mentioned, Andrew, just the beginning of a continual process.
This year, we want to have some big moments in the market where customers not only get to add value and see the value that we're adding for them, finding connections, but that they really understand what differentiates us and sets us apart. So, I'm excited by the engagement that we're seeing. We certainly have seen a few key positive engagements in the first week. First, our customers are engaging in conversations and chat at an increased rate.
We also have seen half of our new users already adopt opening moves in its first week, which is a great sign. And most importantly, we are really looking to help customers find matches and matches have increased since the relaunch. All of those are positive signs that we are in the right direction in supporting our customers and reengaging them and making dating a joyful experience again.
Andrew Marok -- Raymond James -- Analyst
Thank you. Very helpful detail. And maybe if I can squeeze in a quick one on Badoo. Now we're in a year's worth of quarters where Badoo has grown users, but the tone has kind of felt like it's been pretty consistently one of cautious optimism.
Is it safe to say that we finally can say we've turned a corner there? And I guess what does success look like for that business over the near and medium term? Thank you.
Lidiane Jones -- Chief Executive Officer
Great question. Badoo has a large and very loyal customer base. And the product relaunch and targeted marketing campaign have been newly aimed at helping users feel confident dating. And that message is in product capabilities tied to that mission has really been resonating with customers.
Our focus is to continue to fine-tune the product road map based on customer feedback that we really are helping them find their matches and enjoy the confidence that they're building while they're looking for dating. We are going to continue to learn from Badoo. Badoo is a very international market. The positive thing for us and our company is that we really can take learning from Badoo added to Bumble, take learnings from the Bumble app we launched, and added to Badoo with great agility.
And that allows us to not only expand on our growth in one product and one region, it allows us to be very strategic in how we think about product capabilities across our entire portfolio and with our international expansion efforts. So, I love what Badoo adds not only again to the customer base that we have, but also the learnings that we can have to bring to the Bumble app.
Operator
We now turn to Ygal Arounian with Citi. Your line is open. Please go ahead.
Ygal Arounian -- Citi -- Analyst
Hey, good afternoon everyone. I think, Lidiane, you hit on this a little bit, but I want to see if you can elaborate on it a little bit more. Talk about the first chapter in the Bumble evolution and you mentioned the launch of new products coming out over the course of the year. Can you talk about what the Bumble evolution is and what it means to you and what that might mean product-wise? In the 2Q guidance, at least, is there any expectation of a positive impact or lift from the app relaunch? Or is it still too early to think about in 2Q?
Lidiane Jones -- Chief Executive Officer
Great. I'll get started on this one. I hope the market can see that the last four months is a showcase that we are just operating at a different pace and speed of innovation as a company. This gives me a lot of confidence about our future for the rest of the year.
The other thing is that Bumble has a very strong technology platform and has four years used AI to innovate on product and safety. We also have a lot of flexibility in our technology infrastructure with a mix of first-party infrastructure and cloud that allows us to accelerate the compute capacity so that we can embrace additional AI capabilities without increasing our costs. All of this is to tell you that we have the right tools and the right foundation to accelerate product innovation. And I'm personally very excited about what AI more broadly and generative AI will allow us to do for our customers this year.
And for us, our focus is helping customers find healthy and equitable connections throughout their lives with a focus on women's experience. So, there's a few key areas that we're deeply looking at. First is the profile experience and creation that allows us to really understand the users and for them to feel proud and inspired to express themselves. The second is regularly understand the dynamic of their intent evolution over time, as we know when someone starts their dating journey, what they are looking for and what their intent might be will evolve as that journey progresses.
We want to use AI to be learning in real time. And thirdly, ensuring that with that learning, we can match and bring compatibility to a whole different level of capabilities. This is really about helping customers find real human connections and be successful in their reach to find love. So, this year, we are certainly aiming to create some big moments in the market.
So, I'm going to reserve the right to hold on detail because we certainly want to continue to drive a drumbeat that surprises and elevates our customers. The last thing I'll leave you with before passing to Anu is that we are attracting an exciting caliber of senior leadership from product and technology from the best companies in the tech industry. Our CPO and CTO combined are bringing decades of experience in cloud computing, AI, viral product-led growth, all of which are setting us up to execute incredibly well throughout the rest of the year. But with that, I will pass to Anu to speak a little bit about guidance.
Anu Subramanian -- Chief Financial Officer
Ygal, so specific to your question on Q2, maybe I'll just take a second to elaborate on how we thought about guidance. So, if you think about our Q1 performance we feel really good. We were largely in line with our expectations, and I'm pleased that we're off to a good start. If you recall some of the comments that we made in February, international growth has been very strong for us, continues to be a huge area of growth across many markets, with strong download growth, share gains.
You can see all of that in third-party data, as well as the numbers that we are seeing internally. In the U.S., we did see some slowness in top-of-the-funnel trends as we've called out before. And we definitely are seeing that continue into Q2 as well. So, as we think about Q2 guidance, we are assuming that these trends effectively will largely continue throughout Q2.
Now we are very excited about the relaunch as we've talked about quite extensively, but it's still early days, and we want to make sure that the teams have some time to iterate on the product and make sure that we continue to make the user experience the best it possibly can be. So, I would think about this as an acceleration in the second half and Q2 is where we are closely watching the work that we are doing and making tweaks to the product.
Ygal Arounian -- Citi -- Analyst
And maybe just one quick follow-up. And I may have misunderstood, but it sounds like the strategy around BFF and how it fits into the portfolio might be shifting a little bit. Can you just expand on that a little bit more? Thank you.
Lidiane Jones -- Chief Executive Officer
Yeah, absolutely. It's a great question. Let's talk a little bit about BFF. As you have heard in previous earnings from us before, we have long believed that Bumble can play a more meaningful role in people's lives beyond dating.
We have a brand mission and equity in the market with our customers that really allows us to play a bigger role in different parts of our customers' lives. And up to this point, we have been looking at BFF with an approach to friendship that looks very similar to our current approach to dating, where we're doing a one-on-one match in our product experience. And that has narrowed our reach even though our customers that are using it today, absolutely love it. It has narrowed the audience for it.
So, we're taking a step back and a fresh look and approach at how we embrace this opportunity. And we see it as a strategic path to also embracing what Gen Z customers are looking for, and they have told us, especially since last week's launch. What we are hearing from our younger users is that they are feeling lonely and disconnected. So, our goal here is to help our customers find groups of people with similar interests that they can meet in real life to make real human connections.
So, our vision for friendship is to bring this authentic human connection for our customers throughout their lives. And last week's app relaunch for Bumble was just a reaffirmation that younger users are looking for Bumble to fulfill that need for them. So, that is a bit more about our approach for BFF and how we will move forward in this part of our customer's journey.
Operator
Our next question comes from Nathan Feather with Morgan Stanley. Your line is open. Please go ahead.
Nathan Feather -- Morgan Stanley -- Analyst
Hey, everyone, thanks for the question. Interested to hear what you saw in the testing about the relaunch that helps give you conviction in that back-half acceleration. And is that fully predicated on some of the idiosyncratic improvements you're expecting to the app? Or are there some other factors like the marketing timeline or macro that play a role we should be aware of? Thank you.
Anu Subramanian -- Chief Financial Officer
Sure. Nate, why don't I take that? So, as Lidiane mentioned, we are very excited about the relaunch that we've unveiled last week. And the early data that we are seeing around things like engagement and adoption of some of our new features has been very promising. Now obviously, it's only been a week since we launched it.
So, we are monitoring the results very closely. And as I just said, we are keeping a close eye on what the user experience looks like across various markets. So, there's still more work that the teams will be doing. As you just heard from Lidiane, this is just step one of a series of product changes that we intend to make and launch through the course of the year.
And that is going to include additional features not just to enhance users' experience, but also allow for newer ways of onboarding people, better profile creation, adding more features to our subscription tiers like Premium Plus as you just heard Lidiane say. There's a lot more in the works from a product perspective that is to come as we look at the rest of the year. What's also important to note is that these product moments will also be accompanied by strong brand moments that will allow us to keep Bumble top of mind for our users, and that is built into our marketing road map for the rest of the year as well. So, there's a lot of work and enthusiasm around what is to come, that is giving us a lot of confidence about the reacceleration of trends in the second half of the year.
And as you can imagine, there is a lot of work that we are doing around testing these new product features and the learnings from those are also incorporated into how we are thinking about where we are guiding to. So, all in, I think I would classify this as things are progressing exactly how we want them to be. And we are feeling excited about the momentum that this creates for us. The one thing I would call out, which I said in my prepared remarks, is that we are seeing FX trends be more unfavorable since we last guided in February.
So, we could see at least 50 basis points of headwind if current rates continue. So, we just wanted to make sure we call that out, as well as we thought about revenue for the rest of the year.
Nathan Feather -- Morgan Stanley -- Analyst
OK. Great. That's really helpful. And then one more, if I might.
Thinking about the share buyback in the quarter, I guess, can you give any more color on your high-level buyback strategy and any cadence that investors should think of as we move through the year and next year? Thank you.
Anu Subramanian -- Chief Financial Officer
Sure. So, I'll maybe expand a little bit and just talk more broadly about our capital allocation strategy. And just to remind everyone, and we've said this consistently in the past, we feel fortunate to be in the position that we are in with a very strong balance sheet. We have a lot of free cash flow that we generate every quarter, and we have a strong cash position.
So, that gives us certainly options in terms of how we think about capital allocation. First and foremost, for us, investing in our business is the most important thing for us. And we want to invest in top-line revenue growth. We want to invest in product capabilities and we want to invest in our talent.
So, all of that is the first thing that we are looking to do, and it's built into the margin assumptions that we have for the company for the year as well. The second thing that I would highlight as being a priority for us is to look at inorganic growth. We want to use M&A as opportunistically as we can to help accelerate the growth vectors that we have for our business. As we have new product leadership and tech leadership coming into our business, we are setting an even higher bar for what M&A looks like and the goals that we have from an inorganic acquisition, but that's definitely something that we are taking a look at.
And the last thing from a capital allocation perspective that I would point to is obviously our commitment to the buyback program. We certainly believe that investing in ourselves is a very good use of our cash, and that's certainly what you've seen us do. Again, from a buyback perspective, we want to be opportunistic. So, we have several levers at our disposal in terms of how we deploy the authorization that we have in place.
And over the course of this past year, you've seen us use multiple strategies in terms of directly buying from the market, as well as buying directly from Blackstone. We will continue to be opportunistic in terms of thinking about the best ways to deploy our buyback program as well. But again, we are pleased with the options that we have on the table.
Operator
We now turn to John Blackledge with TD Cowen. Your line is open. Please go ahead.
John Blackledge -- TD Cowen -- Analyst
Great. Thanks. Two questions. On the relaunch, do you expect it to act more of a driver for top-of-funnel growth and/or for payer conversion as we kind of get through the year? And then on Gen AI, just curious how you're using it or planning to use it in the apps for Bumble users.
And then how you're using it internally across departments and on the latter, on the internal use, just curious any efficiency gains to call out. Thank you.
Lidiane Jones -- Chief Executive Officer
John, you asked a lot of questions, so please remind me if I missed any of them. So, let's start with the relaunch. First and foremost, our No. 1 job is to help our customers find connections and elevate women's experience.
So, we are taking a very customer-led approach to how we're innovating and how we're leading sustainable growth to our business. So, the metrics that we've been closely watching are the engagement metrics that I mentioned earlier. Our customers having healthy meaningful conversations. Yes, we certainly have seen an increase in that.
Our customers embracing opening move is that facilitating and enhancing women's experience. We've seen rapid adoption of that and positive feedback from women who is the target audience for this product update. And certainly, looking at matching -- and the increase of matching in the first week has been a very positive sign for us. At a high level, from our business, as you know, our core KPIs remain the same.
We look at paying users and ARPPU because they continue to be the best markers of revenue. Underneath all of these major metrics there's a number of additional metrics that help us really detail near-term and long-term health and sustainability of our business. So, at a high level, there are three major categories that we look at. Top of funnel, as you mentioned.
So, we certainly look at registration. That really gives us quite immediate signal at the health of our launch and marketing campaign. The second is the engagement, which I just mentioned. For this release, they've been very clear and a core focus for us because we're really aiming to gain customer love.
And then third is the conversion to payers, which really allows us to understand the effectiveness of our product in the long term. Are we effectively building value-add across the subscription tiers? Is our pricing the right pricing across different markets? So, these three major categories that again roll up to paying users and ARPPU allow us to really think about how to prioritize our product and customer efforts, as well as our marketing investments to ensure, again, near-term growth and long-term growth. So, overall, we feel really good about the start of this release. It certainly is still just a week in, but it is, as Anu mentioned, just as we expected.
Now moving on to generative AI. I mentioned a few categories. I'm certainly excited about not only the infrastructure, the talent, the data, and now the senior leadership that we have across our product and technology teams that really allow us to look at generative AI strategically. Now we really believe that our job is not to build AI for the sake of AI.
Our job is to help our customers be successful in their journey to find connections. And what I really believe with generative AI is that for experiences like the one I mentioned earlier, profile creation we can make it easier and simpler for customers to build beautiful profiles by giving us easier signals that have less friction for them. And with those signals, we can use standard AI models, but also generative AI and conversational experiences and data and photo analytics that generative AI has become so good at to build profile creation and evolve that profile as we get more signal in that dating experience. Now, when I look at the value that we bring to our customers, we have really optimized for matching over the course of the last several years.
And our job, as we look at generative AI is to build a premium dating service level of experience where we are really taking a closer approach to supporting you in your entire dating journey. So, even as we get more signals for our customers once they go on a date, we can again, automatically augment their profile creation without them having to go back. So, just tremendous. This was just a tiny bit of an example of something that we're looking at, but we believe there is very transformative experiences that we can lean on because there is a technology.
So, I'm certainly very excited and optimistic. I think you have one final question, but maybe -- no, I think that was it. I think I covered John, your questions, but please let me know if I missed any.
Operator
Let me now turn to Jian Li with Evercore ISI. Your line is open. Please go ahead.
Jian Li -- Evercore ISI -- Analyst
Great, thanks for taking the question. So, first, I have a follow-up on the M&A opportunities that Anu mentioned. Can you just talk through your criteria for pursuing inorganic opportunity? Is there any demographic, geography, or use cases that you think are better fitted for inorganic growth? I guess one thing that comes to mind for me is just some beyond-dating use cases that you already have a couple in your portfolio.
Lidiane Jones -- Chief Executive Officer
Yeah. Thank you for that question. I'll start as a technologist at heart, I will tell you that our very principled approach that Anu mentioned earlier around M&A is that we can deliver seamless experiences for our customers. So, we certainly look not only at the business opportunity that an M&A opportunity may bring, but we look at how do we integrate that technology into our portfolio so that we can create value across our customers' lives.
So, we look at the value add of the innovation just as much as we look at the business. So, that is a more principled approach to how we're looking at technology innovation. There is certainly a lot of interesting technology companies across the industry that we're constantly looking at, but our goal is that we immediately look at does it actually aligns and accelerates with our long-term mission here. And so, certainly, as Anu mentioned, it is something that we look at regularly.
And because of our strong financial stance, we are able to use that as leverage to accelerate growth as we identify any opportunities in the market. So, certainly, something that we will continue to consider and we'll keep you posted as we get further.
Operator
Our next question comes from Benjamin Black with Deutsche Bank. Your line is open. Please go ahead.
Benjamin Black -- Deutsche Bank -- Analyst
Great, thanks for taking my question. I'd be curious to hear the strategy of offering women more options around who makes the move, how that's impacted, A, the interaction you're seeing on the app. But B, perhaps has it had a bigger impact on women or on men, and maybe has it also sort of changed your brand perception in any noticeable way? And then Anu, can you just help us think through the balance of the year in terms of Bumble app payer net addition trends? Should the relaunch have any sort of impact on typical seasonal trends? Thank you.
Lidiane Jones -- Chief Executive Officer
Yes, I'll get started, and then I'll pass it on to Anu. I'll be super clear that at Bumble, women still make the first move. What we have introduced is added control in how they make that first move. Now women will still decide who they want to match with and then they can decide if they want to initiate the conversation or if they are open to the person that they're matching to that will answer a question that they -- the woman will set.
So, what we have seen, we certainly are, again, optimizing for women's experience here because women have told us they want more control in how to initiate that conversation. And the target audience here who are the women have responded incredibly positively to this expansion of making the first move. So, that's been a really positive sign. But this has also been beneficial for men.
And that's the great thing is that our belief when we build great experiences for women, we're elevating the experience across our entire ecosystem. So, what that has meant is that men now can also answer questions as a starting conversation. And that has led to a higher degree of conversation-starting that has more interesting of a start than a hey. And so, we are really allowing more engaged and healthy discussions, which, as I mentioned earlier, is leading to more matches.
So, fundamentally, this is an evolution of Make the First Move that have shown a really positive early signs. As Anil mentioned, we are customer-obsessed here. So, as we continue to gather more adoption and feedback, we will continue to fine-tune, and introduce capabilities as our customers guide us. But so far, it's been a really positive start and just the elevation of our company's commitment to women's experience.
Anu Subramanian -- Chief Financial Officer
And Ben, just on your question about net adds for the Bumble app. For Q2, as you just heard us say, we are guiding to between 70,000 and 80,000. Q3 as you know, is seasonally a strong quarter for us, as always, and we should also see the benefits of some of the work that we're doing with the relaunch come into play. So, you will definitely see a step-up in Q3 compared to Q2, and then Q4 should also be strong.
But again, from a seasonal perspective, you should expect Q4 will be lower than where Q3 will be, and that should get you to the full year guide that we are reiterating for net adds.
Operator
Our next question comes from Curtis Nagle with Bank of America. Your line is open. Please go ahead.
Curtis Nagle -- Bank of America Merrill Lynch -- Analyst
Terrific. Thanks for taking the question. That one on the net adds was one of them. So, I think I'm all good there.
But Anu, just a quick modeling question in terms of the SBC expectations for the year. I know there are a lot of moving pieces for the first quarter and netted out to something like zero, but how should we think about that for the remainder of the year? Should it be kind of in the high 20s, 30s, yes, what's the framework there?
Anu Subramanian -- Chief Financial Officer
Yeah. So, as you know, in Q1, to your point, we had a pretty unusual quarter in terms of stock-based comp. The biggest driver of that was in addition to the workforce transformation, which obviously resulted in a reduction. We also had other employee terminations that led to almost a critical stock-based comp number for the quarter.
We are in the process of finalizing our workforce transformation. So, we will be able to give you better visibility into what the stock-based comp trajectory looks like going forward once we get past the work that we're doing from a headcount perspective. But for the full year, you should definitely expect that our overall stock-based comp levels will be lower than what you've seen historically.
Operator
Our final question comes from Laura Champine with Loop Capital. Your line is open. Please go ahead.
Laura Champine -- Loop Capital Markets -- Analyst
Thanks for taking my question. It's about the shape of the growth for the year because it seems from the implied guidance that you would see a pretty significant step down in revenue growth this current quarter and then it bounced back to something closer to your Q1 growth in the back half of the year. Still a little unclear on what drives that.
Anu Subramanian -- Chief Financial Officer
Sure, Laura. I can take that. So, if you look at the trajectory of the revenue growth, to your point, Q1 for Bumble app was at 11%. We are guiding for Q2 to be slightly lower than that.
This is in line with the commentary that we gave around the trends that we are seeing with respect to top of the funnel, especially in the U.S. for younger users. So, Q2 is a continuation of some of the trends that we saw in Q1, and that's where we're guiding to as a result of that. In the second half of the year, we are anticipating that we will see improvements in trends as a result of the work that we have done in the relaunch, but also from the work that we will be doing from a product perspective with respect to launching newer features, both from an engagement and conversion perspective but also from a monetization perspective.
So, you heard Lidiane talk about the future chapters of the Bumble roadmap. That is what gives us confidence about the second half of the year. In addition, from a marketing perspective as well, we've built up a lot of excitement with the relaunch. We intend to continue amplifying the product work that we are doing with strong brand moments that will again continue to keep Bumble top of mind for our users.
So, all of these things, if you put them together, give you the trajectory that you see in terms of reacceleration of the trends in the second half of the year.
Operator
Ladies and gentlemen, this concludes our Q&A. [Operator signoff]
Duration: 0 minutes
Call participants:
Cherryl Valenzuela -- Vice President, Investor Relations
Lidiane Jones -- Chief Executive Officer
Anu Subramanian -- Chief Financial Officer
Miles Jakubiak -- KeyBanc Capital Markets -- Analyst
Andrew Marok -- Raymond James -- Analyst
Ygal Arounian -- Citi -- Analyst
Nathan Feather -- Morgan Stanley -- Analyst
John Blackledge -- TD Cowen -- Analyst
Jian Li -- Evercore ISI -- Analyst
Benjamin Black -- Deutsche Bank -- Analyst
Curtis Nagle -- Bank of America Merrill Lynch -- Analyst
Laura Champine -- Loop Capital Markets -- Analyst
This article is a transcript of this conference call produced for The Motley Fool. While we strive for our Foolish Best, there may be errors, omissions, or inaccuracies in this transcript. As with all our articles, The Motley Fool does not assume any responsibility for your use of this content, and we strongly encourage you to do your own research, including listening to the call yourself and reading the company's SEC filings. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability.
The Motley Fool recommends Bumble. The Motley Fool has a disclosure policy.
