Two Beloved Toy Companies 'Add a Little More Heart' with the First Build-A-Bear Experience in Milan
ST. LOUIS, Sept. 14, 2023 /PRNewswire/ -- Build-A-Bear Workshop (NYSE: BBW) is thrilled to announce its partnership with the franchise, Giochi Preziosi, on the opening of the first Build-A-Bear location in Milan, Italy. The new location will be in the Hamleys at the Corso Vittorio Emanuele II, and will be operated by Giochi Preziosi. The partnership aims to bring even more joy and heartwarming experiences to guests and tourists in Milan. This will be the first Build-A-Bear location in Italy, and the first opening in partnership with Giochi Preziosi, with additional stores planned for the future.
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