Couture Goes Cuddly: Build-A-Bear® Shocks the Fashion World with Designer Teddy Bear Faux Fur Coats for the Trendy Connoisseur

April Launch Targeted for New Ursine Inspired Outerwear

ST. LOUIS, March 31, 2023 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE: BBW), the iconic brand known for its creative and empowering bear-building experience, is expanding into designer fashions with the launch of its new teddy bear faux fur couture coat collection, direct from the Build-A-Bear Atelier design team. The entire exclusive collection can be found at Build-A-Bear Cuddly Couture .