CBS News Special Segment Highlights Company's Ongoing Transformation and Record-Breaking Performance
ST. LOUIS, March 29, 2023 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE: BBW) recently reported fiscal 2022 as its most profitable year in the company's history following its previously most profitable year in fiscal 2021. These results are attributed to the ongoing strategic transformation of the 25-year-old organization into a digital, multi-channel, diversified, site-based entertainment and experience company centered on the monetization of its powerful brand equity. Build-A-Bear is featured in the new 'Innovation and Disruption Leaders' series by the acclaimed media company, TBD Media Group, as part of a series featuring companies that are driving inspirational change for continued and future success. The segment, titled "Innovation: Accelerating the Evolution of Build-A-Bear" is streaming on CBSNews.com.
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