Multi-year CollaBEARation Approaches Quarter of a Million Products Sold;
Inspired by Beloved Marshmallow Easter-themed Treat
ST. LOUIS, April 5, 2023 /PRNewswire/ -- Build-A-Bear Workshop (NYSE: BBW) is delighting guests with the ultimate springtime plush line of PEEPS® Brand Bunnies and accessories, perfect for any Easter basket. These huggable sweet friends are inspired by the popular Marshmallow Easter treat, PEEPS®, with nearly 250,000 products sold since the company's partnership with the brand began. As Easter approaches, guests can still make their very own PEEPS® plush and customize it for the holiday at Build-A-Bear experience locations across the country, while supplies last. By choosing from a selection of plush in signature PEEPS® colors, guests have a fun way to cuddle one of Eastertime's favorite candies.
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