Adidas AG was founded in 1924 and registered in 1949. The Company operates as a sporting goods company in Europe, North America, Asia, and Latin America. The Company offers sports footwear, apparel and accessories and operates predominantly in one industry segment - the design, distribution and marketing of athletic and sports lifestyle products. It has six operating segments: - Wholesale, Retail, TaylorMade-adidas Golf, Rockport, Reebok-CCM Hockey and Other Centrally Managed Brands. The Wholesale segment comprises all business activities relating to the distribution of adidas and Reebok products to retail customers. The Retail segment comprises all business activities relating to the sale of adidas and Reebok products directly to end consumers through own retail and own e-commerce platforms. Adidas and Reebok branded products include footwear, apparel and hardware, such as bags and balls. TaylorMade-adidas Golf includes the four brands TaylorMade, adidas Golf, Adams Golf and Ashworth. TaylorMade designs, develops and distributes primarily golf clubs, balls and accessories. Adidas Golf branded products includes footwear, apparel and accessories. Adams Golf designs and distributes mainly golf clubs as well as a small range of accessories. Ashworth designs and distributes men's and women's golf-inspired apparel and footwear. Rockport predominantly designs and distributes leather footwear for men and women. Reebok-CCM Hockey designs, produces and distributes ice hockey equipment such as sticks, skates and protection gear. In addition, Reebok-CCM Hockey designs, produces and distributes apparel mainly under the brand names Reebok Hockey and CCM. The Other Centrally Managed Brands segment primarily includes the business activities of the labels Y-3 and Porsche Design Sport as well as the business activities of the brand Five Ten in the outdoor action sports sector. Furthermore, the segment also comprises the German own-retail activities of the adidas NEO label. The Company's primary competitors include Nike Inc, PUMA SE, Foot Locker Inc, Wolverine World Wide Inc, Skechers USA, Inc. and ANTA Sports Products Ltd, among others.
