Attendees look at the 2022 Porsche 718 Cayman GT4 RS during the 2021 LA Auto Show in Los Angeles in November.RINGO CHIU/Reuters
The planned listing of Porsche AG has generated huge investor interest, Volkswagen and Porsche chief executive officer Oliver Blume said on Thursday, playing down concerns over how he will manage both companies after the IPO.
Attracting interest from a broad range of investors was important, Mr. Blume said, declining to comment on what proportion of Porsche shares Volkswagen plans to offer to retail investors as part of the planned flotation.
Volkswagen is offering shares to retail investors in Germany, Switzerland, Austria, Italy, Spain and France in a process run by Deutsche Bank. Mr. Blume declined to say what proportion of shares they would be offered.
In total, shares amounting to about 12.5 per cent of Porsche’s total capital will be listed. Investors estimate Porsche’s total value could be up to €85-billion ($111-billion).
Only some investors have asked questions about Mr. Blume’s dual role, Mr. Blume told Reuters on a video call, adding he viewed it as necessary for the executive of the Volkswagen Group to also be in charge of a brand.
“If something about Porsche AG is being discussed on the board of the group, I’ll leave the room,” said Mr. Blume, who became CEO of Volkswagen on Sept. 1.
“The strategic leadership of the group and the operational management of a brand suit each other perfectly. … In my view the linking of the two is necessary.”
Volkswagen announced on Monday that it would list sports-car brand Porsche AG this month or in early October. Some investors criticized the timing given that the war in Ukraine and record high inflation are destabilizing markets.
Some also questioned whether Mr. Blume, who has headed up Porsche AG since 2015, would be capable of managing both companies.
Still, the chief executive said in his first interview since the IPO was announced that he and chief financial officer Lutz Meschke were getting positive feedback in conversations with investors in Frankfurt, London and New York.
“Despite the market conditions, there is huge interest. That is a great success,” Mr. Blume said, declining to provide a forecast for what valuation he expects for Porsche.
The 54-year-old played down concerns over his dual role, explaining he would spend Mondays at Porsche’s Stuttgart headquarters, Tuesdays in Volkswagen’s Wolfsburg office, and divide up the rest of the week.
Mr. Blume and other Volkswagen executives have long argued that listing Porsche would raise much-needed funds for Volkswagen’s electrification plans while giving Porsche more strategic freedom.
Asked what that would look like, Mr. Blume said the sports-car maker’s board would be able to make independent decisions and set its own financial goals without Volkswagen being able to override them.
Still, Mr. Blume would ensure that the remaining brands in the Volkswagen Group – including Audi, SEAT, Bentley and others – would also be able to act freely.
“What’s important is setting guidelines. The group acts like an investor and sets financial goals. … Within the guidelines, brands can act on their own,” Mr. Blume said.
“I will ensure there isn’t excessive management of the brands,” Mr. Blume said, echoing his predecessor as Volkswagen chief, Herbert Diess, who last year reorganized the carmaker’s leadership team to delegate brand operations and focus the group’s efforts more on areas such as software, charging networks and batteries.
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