Skip to main content
Open this photo in gallery:

In this image from video provided by the House Financial Services Committee, Keith Gill, a GameStop investor, also known in social media forums as Roaring Kitty, testifies during a virtual hearing on GameStop in Washington, on Feb. 18, 2021.The Associated Press

Retail darlings GameStop Corp. (GME-N) and AMC Entertainment Holdings Inc. (AMC-N) soared on Tuesday, as posts from “Roaring Kitty” Keith Gill raised chatter about the return of the central figure behind the 2021 meme stock frenzy.

Shares of both video game retailer Gamestop and those of the world’s largest theater chain AMC more than doubled during the trading session. Gamestop shares rose to the highest since June, 2021, last up 44 per cent at US$43.61. AMC shares notched the biggest gain since January, 2021, last up 33 per cent at US$6.83.

Why are meme stocks rallying again?

The rally began in the previous session after Mr. Gill shared a meme and more than 10 clips from movies, including X-Men Origins: Wolverine, The Avengers and 1993 Western Tombstone.

Even though the posts did not mention company names, GameStop and AMC were the most-traded stocks by retail investors on Monday and Tuesday as of 10:30 a.m. ET, J.P.Morgan data showed.

That was mainly because Gill, who is returning to social media platform X after a gap of nearly three years, is credited with sparking the so-called Reddit rally in January, 2021 with bullish calls on GameStop.

“The fact that Roaring Kitty is back should be totally meaningless to the stock market [but] the fact that it isn’t is fascinating,” said Matthew Tuttle, CEO of Tuttle Capital Management.

GameStop’s shares have nearly tripled in value since Friday’s close, with its market capitalization jumping to US$16-billion.

Short sellers have lost US$1.6-billion on paper on Tuesday, taking combined losses since Monday to US$2.4-billion, analytics firm Ortex Technologies said.

Investing newsletter: BMO says to buy these stocks now for the TSX outperformance ahead. Plus, Roaring Kitty is back

“Today’s losses will put a lot of short sellers on tilt and squeeze them out of their positions with their buy-to-covers pushing GME’s stock price even higher,” said Ihor Dusaniwsky, managing director of predictive analytics at S3 Partners.

Meanwhile, AMC completed a US$250-million share sale at the market price on Monday as its stock surged 78 per cent to US$5.19, more than double from a record low hit in mid-April.

Roaring Kitty is back and so are meme stocks. GameStop and AMC surge like it’s 2021

The frenzy spread to micro-cap shares such as Headphones maker Koss Corp. (KOSS-Q) which jumped 29 per cent. U.S.-listed shares of BlackBerry Ltd. (BB-N, BB-T) rose 10 per cent, and food storage container company Tupperware Brands Corp. (TUP-N) gained 7 per cent.

Shares of Reddit Inc. (RDDT-N) rose 7.4 per cent. The social media firm was used by retail investors in 2021 to co-ordinate and target highly shorted stocks, culminating into a Wall Street versus Main Street battle.

Retail investor-focused brokerage Robinhood Markets Inc. (HOOD-Q), which made zero-commission trades mainstream, gained 6 per cent.

“This is ridiculous but all a part of free markets,” said Andrew Left at Citron Research, a former GameStop short seller.

Unlike 2021, speculative trades are not likely to last long in the current economic condition, some analysts said as the era of cheap money has been replaced by high inflation and interest rates.

“This meme rally maybe rhymes with 2021 but is unlikely a repeat,” said Ben Laidler, global markets strategist at digital brokerage eToro.

About 600,000 GameStop options contracts changed hands on Monday, far below the volumes of one million to two million contracts in early 2021, said Brent Kochuba, founder of options analytic service SpotGamma.

However, the implied volatility of GameStop options, a measure of investor expectations for price swings in the shares, jumped very quickly in the previous session to levels that rivaled 2021.

“This suggests that the reaction of market makers [increasing options prices] to a potential repeat of GameStop mania was very fast,” he said.

Institutional investors are also better equipped to handle the situation, market participants said, after the surprise collective force of individual investors cost hedge funds billions in losses three years ago.

In the past five sessions, the average retail traders’ share of total GameStop turnover was around 7 per cent and about 10 per cent for AMC, said Marco Iachini, senior vice-president at Vanda Research.

That indicates, he said, it was not only retail traders but also institutional investors participating in large numbers.

Be smart with your money. Get the latest investing insights delivered right to your inbox three times a week, with the Globe Investor newsletter. Sign up today.

Report an editorial error

Report a technical issue

Tickers mentioned in this story

Study and track financial data on any traded entity: click to open the full quote page. Data updated as of 17/09/24 8:00am EDT.

SymbolName% changeLast
GME-N
Gamestop Corp
+0.13%23.13
AMC-N
AMC Entertainment Holdings
-4.59%4.37
BB-T
Blackberry Ltd
+0.94%3.23
TUP-N
Tupperware Corp
-7.53%0.4715
RDDT-N
Reddit Inc Cl A
+6.51%128.96
HOOD-Q
Robinhood Markets Inc Cl A
-0.2%29.8
KOSS-Q
Koss Corp
+1.18%6.87

Interact with The Globe