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The musician is an economic force, with the impact of her epic 152-city Eras Tour expected to exceed US$10-billion

Never before has a musician attained billionaire status based solely on earnings from their music catalogue and tours—until October 2023, when Taylor Swift’s net worth hit US$1.1 billion. (The 34-year-old childless cat lady has since added a couple hundred million to the pile, according to Forbes.)

Swift is now an economic force—it’s called Swiftonomics—with the impact of her epic 152-city Eras Tour expected to exceed US$10 billion. The tour, which kicked off in early 2023, comes to Toronto for six shows in November and ends in Vancouver in December. By the way, Swift’s six-show run in L.A. benefited the local economy to the tune of US$320 million, with 3,300 jobs created.


If Taylor Swift were an economy, she’d be bigger than 50 countries.

Dan Fleetwood, head of research org ProQuestionPro


If Taylor Swift comes—the HST alone is huge. We don’t get a penny of it. It’s great for the economy, but in terms of revenue, we actually end up paying out instead of getting any of that benefit. If I could get one cent of what Taylor Swift is generating in Toronto, oh my god, I would have done it yesterday!

Toronto Mayor Olivia Chow

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