A woman walks her dog past a closed Starbucks in downtown Toronto on March 24, 2020.GEOFF ROBINS/AFP/Getty Images
Aeroplan is launching a partnership that will allow its users to earn and redeem points at Starbucks .
The Air Canada loyalty program says members will need to link their Aeroplan account to a Starbucks Rewards account to allow them to earn both Aeroplan points and Starbucks stars.
Once connected, Aeroplan users can earn points by loading money on their digital Starbucks card and can save when they redeem Aeroplan points for Starbucks gift cards.
The new partnership follows a revamp of the Aeroplan program last year, based on feedback from its members.
Air Canada says its members said they wanted more opportunities to earn and redeem points in their everyday lives.
Air Canada reacquired the rewards program from Aimia Inc. in January 2019.
Your time is valuable. Have the Top Business Headlines newsletter conveniently delivered to your inbox in the morning or evening. Sign up today.