Republix co-founder and CEO Thomas Le Maguer.Supplied
It didn’t take long for Thomas Le Maguer to realize he was in the wrong business.
When he quit his job as vice-president of sales for a large investment firm at the age of 24, it was with the intention to start his own brokerage company. Though he had a strong group of initial investors, for the first year and a half, the business wasn’t getting much traction and was about to fail. To promote the brokerage business, he started creating and distributing educational content to his investor base. This idea earned $17,864 in two weeks.
Recognizing the opportunity that had presented itself, Mr. Le Maguer began working as an independent marketing consultant and ultimately founded an agency. However, even after hiring staff and building his team, it was clear that one agency couldn’t manage the depth and breadth of expertise and tactics needed to properly service its customers.
“I told myself, ‘if the marketing industry is this fragmented, there has to be a better way,’” he says.
After speaking with Nikola Leger, his chief operating officer at the time, the two decided to create a company that would bring together the best agencies, “each with their own core genius, and build a company that can truly provide best-in-class services across the entire customer journey,” Mr. Le Maguer says.
In 2019, Republix was founded to provide best-in-class growth and marketing services for fast-growing businesses of all sizes. Its services cover the entire marketing ecosystem, from web and app development, to branding as well as digital marketing and lead generation.
“We’ve been incredibly focused for the last three years on how to bring all those capabilities in-house by acquiring and partnering with the right agencies,” Mr. Le Maguer says. “We are at the stage now where we are able to deliver really great results for our clients in the most predictable way possible.”
Each customer is assigned a dedicated account manager and strategist who can help the business access a wide range of resources in-house and through a growing number of strategic partners.
“We help our customers grow, with one point of contact, and provide them with all the services they need to scale in one spot,” Mr. Le Maguer says.
The company currently has more than 1,000 customers, ranging from small businesses with less than 10 employees to some of the fastest growing companies in the world – all of which are able to access Republix’s nine fully owned, award-winning agencies and 155 in-house employees to help fuel their growth. Republix expects to bring in as much as $40-million in revenues this year, up from $23-million in 2021.
Mr. Le Maguer says the goal is to keep growing the company, but to also ensure that it’s sustainable.
“We actually had to slow down this year to continue to lay infrastructure so we can grow explosively next year,” he adds. “And then our next target becomes $100-million plus.”
Republix’s success to date is largely due to its strategy of building a company that houses under one roof all of the growth-related tools and resources that Mr. Le Maguer wished he had access to as a younger entrepreneur.
The married father of 5 boys is excited for the future: “Everything businesses need from a growth standpoint – from brand positioning to digital ads, all the way through to custom sales programs — we can be the place for all of it,” he says.
Advertising feature produced by Globe Content Studio with Republix. The Globe’s editorial department was not involved.