How the tables turned on Zane Caplansky, Toronto's deli king

In May, 2016, when the new location of Caplansky's Deli opened in Toronto's upscale Yorkville neighbourhood, restaurateur Zane Caplansky heralded it as the next step in his ambitious quest for "global deli domination." The Yorkville restaurant, a spinoff of his College Street location, featured a self-serve mustard and pickle bar and a vintage meat slicer for cutting the deli's signature smoked meat.

Following the humorous branding of Mr. Caplansky's other endeavours, the floor tiles had kitschy sayings on them like "Don't forget the chutzpah" and "Be the sandwich you want to eat."

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The new Yorkville location was intended to be the start of a national roll out of Caplansky's franchises. In partnership with retail branding legend Joe Jackman, Mr. Caplansky was offering franchises for $350,000 to $500,000, and estimated he would sell 10 that year. The timing seemed good. In the weeks that followed, the deli got buzz when TV personality Anthony Bourdain visited a Caplansky's outlet at the airport, and again when the touring pop star Beyoncé ordered $3,500 worth of food. Full story

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