Hugely anticipated in the world of beauty, Lancôme's Hypnôse Doll Lashes are finally set to hit counters early next month. Why all the hoopla? As its name suggests, the product promises a coveted wide-eyed "doll-lash" look. And it delivers. The mascara itself thickens and lengthens, while the patented cone-shaped brush grabs even the tiny lashes in the corners of the eyes, resulting in a glossy fringe rivaling those of any sixties starlet. Call it a real eye-opener.

$31 at select department stores and through www.lancome.ca.