Ryan Modesto, CFA, is CEO at 5i Research, a conflict-free investment research provider for retail investors offering research reports, model portfolios and investor Q&A. 5i Research provides content under an agreement with The Globe and Mail, which receives royalty compensation. Try it.

While we have the benefit of hindsight in these examples, they do help to flesh out the idea that over the long-term, waiting for a single-digit-percentage pullback to buy a stock that you already like has a better chance of creating more issues than what it is solving. Sure, an investor may get that Boxing-Day-sale type of feeling when or if they finally make a purchase, but the waiting can lead to many more issues and questions arising. Most importantly, if a few percentage points is what is the differentiator between a buy and sell decision, the opportunity is probably not that great to begin with and unlikely to be worth an investors time.

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In order to remain truly conflict-free, the writer and employees of 5i Research cannot take a position in individual Canadian equities.

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